José Borba Martins

José Borba Martins

Senior Management Consultant

Portimão Area, Portugal
Management Consulting

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José Borba Martins's Overview

  • Senior Consultant at Borba Consult
  • Business Owner at Real Portugal, Lda.
  • Water Business Leader Finance & Control (Iberian Region) at Nestle
  • Controller at Nestle Waters

194 connections


José Borba Martins' Summary

§ Strong in principles, flexible in function of others (labour/office, providers, customers, banks, other specialists, fiscal, etc.) with a quick & easy both on personal and professional interaction levels.
§ Solid experience on a very wide range of functional areas at the world's #1 Food & Beverage Cpny, from industrial to commercial areas, specially focused on automated operations and detailed data reporting to provide quick proactive decisions.
§ Good negociation skills.
§ Very focused Business Planner/Controller and Special Acquisitions & Capex specialist with several operations done.

My main Goals are:
§ To Detect and Materialise business opportunities (existing or re-engineering) on any business area, with full data transparency and traceability.
§ To Ensure the most Open Mind possible to clear aproaches regarding Investment and Business development.

§ Português, English, Français, Castellano (Good sp&wr).

Additional ref. Schools:
§ Univ. Internacional, Lisboa
§ Colégio Valsassina, Lisboa
§ Colégio Manuel Bernardes, Lisboa
§ Colégio João de Deus, Monte Estoril


§ CFO/CCO with solid experience on all functional areas of tangible goods industry or commerce.
§ Complete Business (re)Modelling on the financial PoV.
§ Crisis & Change management.
§ Investments evaluation for Corporate Acquisitions and current enterprises Capex or RE planning.
§ e-Commerce, Social Media and Web Technology
§ Internet Personal and Corporate Branding & Training.

José Borba Martins' Experience

Senior Consultant

Borba Consult

October 2010Present (4 years) Lagos, Algarve - PT

At BorbaConsult we are foccused on Results.

If you are happy with your results you don't need to talk to us, just continue to do business as usual to get the same results. But if you want change for better the results count on us, because we know how accurate it is "to do differently to make the difference."

BorbaConsult is part of a network of independent consultants, professionals from different areas ready to ensure tangible results to its partners/customers.

Our clear positioning is to assure practical results. This is possible only by uniting Knowledge, Experience and Creativity of our specialists in different areas like Strategy, Business Management and Assets Planning and Control, Change Management, Operational and Financial Reengineering, Banking and Fiscal Consolidations, Law, Finance, Leadership, Planning, Architecture & Design, Innovation, Corporate or Personal Branding, Coaching and Training both indoor or experiential, in order to define the consistent and appropriate solutions to the expectations and the realities of our partners / clients which operate in areas of trade, industry or services, no matter the dimension is needed to act on.
At BorbaConsult we are ready to help both businesses and persons to grow on the Internet Marketing area, developping online strategy, social media expertise, web technology, e-commerce and education/training under one activity roof: Virtual Consulting.

Originally operating from the Algarve region of Portugal, acting both locally and regionally, BorbaConsult was and is also available in the remaining portuguese territory and in Europe, festuring the agreements filed with some of the best industry experts in all areas of Change Strategy and Management as well as Business and Personal Development that today, more than ever, they are challenging both the organizations and persons everywhere.

Business Owner

Real Portugal, Lda.

Privately Held; 10,001+ employees; Telecommunications industry

September 2006October 2011 (5 years 2 months)

Small antiques business.

Water Business Leader Finance & Control (Iberian Region)


Public Company; 10,001+ employees; NESN; Food & Beverages industry

January 2005January 2006 (1 year 1 month)

§ Barcelona/ES based.
§ Nestlé Globe project implementation.
§ Migration from all support systems to SAP platform in worldwide context.
§ 6 factories and 2 legal entities in 2 different countries or realities.
§ Full functional and operational audit.
§ Compliance to NAS & IAS @SAP platform.
§ Cooperation w/other group businesses integrated a team of 120 persons from 14 different nationalities.


Nestle Waters

Public Company; 5001-10,000 employees; NESN.VX; Food & Beverages industry

April 1987January 2005 (17 years 10 months)

§ Lisbon/PT based, except 1994/1995 (Barcelona/ES).
§ Internal control.
§ Internal financial & functional auditor and procedures manuals editor and implementator (all areas).
§ Legal & Fiscal compliance assurance.
§ Yearly budgets & Long term planning, Monthly full closings d+3, Gap analysis, RIG control and respective monthly Budget revisions.
§ Pedip EU funds requests coordinator.
§ Group International full reporting.
§ IAS & NAS standards compliance.
§ Lateral business supervisor (Hotel).
§ Solid experience on business automation analysis, implementation & control:
- Industrial Mgmt (PRS, Momo, Capex, HACCP);
- TTS/Total Trade Spend, PFME/Product Fixed Mkt Expenses; and
- All Fi&Co areas GLD, ACR, ACP, etc., interfacing w/P&L detailled analysis /customer, /sku, /brand, sales channel.
- Local Globe Org. Manager 2004/05.
§ Cpny. representative at ANIAMM (PT Bottlers & Traders Association).
§ Cpny. hotel manager and representative at AHP (PT Hotels Association)

José Borba Martins' Languages

  • Portuguese

  • Français

  • English

  • Spanish

José Borba Martins' Skills & Expertise

  1. Business Intelligence
  2. Business Analysis
  3. Financial Control
  4. Business Planning
  5. Business Control
  6. Hotel Management
  7. Industrial Control
  8. E-commerce Consulting
  9. Social Media Marketing
  10. New Business Development
  11. E-commerce
  12. Strategy
  13. Change Management
  14. Financial Audits

José Borba Martins' Education

Colégio Valsassina

Universidade Internacional


Activities and Societies: Basf, Nestle Waters, Nestle

José Borba Martins' Additional Information


@ My Works, Innovation, Management, Economics, Social Responsability, History, Art, Antiques, Carl Jung, George Lakoff, Manuel Castells, Politics, Citizenship, E-business, Domains, Forex, Real Estate, @ My Places, Europe, Barcelona, Figueres, Paris, Zurich, Geneve, Koln, Russia, Moskow, St. Petersburg, Omsk, Portugal, Algarve, Sagres, Lagos, Moura, Evora, Porto, Lisboa

Contact José for:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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