Joris Evers

Current

Director, Worldwide Public Relations at McAfee Inc.

Past

Sr. Writer at CNET News.com
U.S. Correspondent at IDG News Service
Amsterdam Correspondent at IDG News Service

Guest Lecturer at Fontys Hogeschool Journalistiek
Editor at IDG Webwereld
Online Editor at De Volkskrant

see less...

3 more...

Education

Thunderbird School of Global Management
Academie voor Journalistiek en Voorlichting
Hogeschool Haarlem

see less...

Recommended

9 people have recommended Joris

Connections

500+ connections

Industry

Public Relations and Communications

Websites

Joris Evers’s Summary

Joris is a public relations professional at McAfee, joining the security pure play in early 2007 after a decade as a technology journalist, bringing industry expertise, a strong network and a reporter mindset to the McAfee PR team.

Joris Evers’s Specialties:

competitive public relations, social media, media relations, story creation, PR counseling, editing, writing, PR strategist, blogging, media training, messaging, executive communications

Joris Evers’s Experience

Director, Worldwide Public Relations

McAfee Inc.

(Public Company; MFE; Computer & Network Security industry)

May 2007 — Present (2 years 7 months)

At McAfee, Joris is responsible for:

- Executive communications: Strengthening the communications platform and increasing visibility for McAfee's senior executive team, including speaking engagements and media relations globally and McAfee's corporate blog.

- McAfee Labs communications: Using the unique content and expertise of McAfee's researchers worldwide to create compelling media pitches, events, publications and speaking slots at high profile events.

- Corporate communications: Supporting incoming media inquiries as well as communications tactics around topics including alliances, acquisitions and executive hires. Also managing internal and external publications and supporting mergers and acquisitions.

- Public Sector communications: Managing a specialized agency for local, state and federal government public relations and public affairs. Driving communications for McAfee's growing public sector business by doing focused outreach to specialized media and influencers.

- Competitive communications: Getting McAfee's position into news generated by rivals.
Sr. Writer

CNET News.com

(Public Company; 1001-5000 employees; CNET; Online Media industry)

May 2005 — May 2007 (2 years 1 month)

Responsible for the "Threats" section on CNET News.com, define coverage and produce and direct production of content including news briefs, features, blogs, podcasts and video segments for a broad, tech-savvy audience. Provide guidance to editors, coach writers and collaborate with different individuals and departments on projects. Establish security industry expertise and a network of contacts, including media and analysts. Provide feedback to management on achievement of goals and drive opportunities.

- Threats sections on News.com and ZDNET.com score very high, driving traffic to both sites.
- Successfully launched a weekly podcast in collaboration with CNET.com.
- Finalist for 2006 Online News Association award.
- Frequent commentator for local, national and international media on technology and security.
U.S. Correspondent

IDG News Service

(Privately Held; 10,001 or more employees; Online Media industry)

April 2003 — May 2005 (2 years 2 months)

Raise IDG News Service profile among PR professionals, the industry and within IDG by networking, breaking news and developing solid features. Set and lead coverage on Microsoft and its main rivals. Coordinate events and coverage with IDG publications around the globe. Run worldwide news coverage on regular basis, selecting news, assigning work to reporters, directing the writing and editing copy.

- Played important role in making IDG News Service a well-known technology trade news outlet.
- Helped make IDG News Service indispensable to other IDG publications.
- Successfully pitched IDG magazines around the world on stories for their print editions.
Amsterdam Correspondent

IDG News Service

(Privately Held; 10,001 or more employees; Online Media industry)

November 2000 — April 2003 (2 years 6 months)
Guest Lecturer

Fontys Hogeschool Journalistiek

(Educational Institution; 1001-5000 employees; Higher Education industry)

January 1999 — April 2003 (4 years 4 months)

On several occasions I was invited to be a guest lecturer in the online journalism program at Fontys Hogescholen.
Editor

IDG Webwereld

(Privately Held; 51-200 employees; Online Media industry)

April 1999 — November 2000 (1 year 8 months)

Brought national recognition to WebWereld by pointing other media to our news exclusives. Worked with marketing staff to promote the Web site. Responsible for overall coverage. Coordinated with management and technology team to make WebWereld more interactive and fostered a community.

- Turned IDG WebWereld into the leading Dutch technology news Web site.
- Named No. 1 Dutch "Internet journalist" by Dutch journalism union Web site.
- Obtained numerous mentions for WebWereld in print and broadcast media.
Online Editor

De Volkskrant

(Public Company; 201-500 employees; Online Media industry)

August 1998 — April 1999 (9 months)

Helped create "de Volkskrant e-mail," a pioneering e-mail newsletter in the Netherlands, part of daily Dutch quality paper De Volkskrant.

- Helped proof the concept of e-mail newsletters at de Volkskrant and in the Netherlands.

Joris Evers’s Education

Thunderbird School of Global Management

Executive Education Certificate , Effective Leadership Communications , 2007 — 2007
Academie voor Journalistiek en Voorlichting

BA , Journalism , 1995 — 2001

This school is now part of Fontys Hogescholen.
Hogeschool Haarlem

Propadeuse , Teacher Training College , 1993 — 1995

Additional Information

Joris Evers’s Websites:

Joris Evers’s Groups:

I am Web master for Scouting Graaf Bernadotte, a scout group in Heemstede, Netherlands, at which I previously was a cub scout leader.

I am a supporter and former member of the Board of Directors at Friends for Youth, a not-for-profit organization that helps at-risk youth through the power of one-on-one mentoring.