
CEO & Chief Analyst, EurekaFacts Research & Analysis
Washington D.C. Metro Area

CEO & Chief Analyst, EurekaFacts Research & Analysis
Washington D.C. Metro Area
1 more...
Founder and chief analyst at Eureka Facts, the marketing research and analytics firm that serves assocaitions, nonprofits and government agencies. Areas of expertise are:
- Survey research, needs assessment program evaluation
- Marketing analytics and marketing strategy (branding, positioning, pricing, targeting)
- Advanced analytics - especially in segmentation, customer profiling and predictive modeling.
- Demographic and geodemographics
Jorge has conducted hundreds of research studies for nonprofit, government and private organizations covering a wide range of issues, populations and geographies. His skill in marketing, project management, and market analysis are strengthened by twenty years of market research and marketing operations. He has particular expertise in customer profiling, market segmentation, and effective messaging efforts.
Involved in the community, he serves on the boards of directors of the Montgomery County Chamber of Commerce, the American Youth Philharmonic Orchestras and Career Transitions Committee. He is president of the board of the Hispanic Chamber of Commerce of Montgomery County, the Hispanic Business Foundation of Maryland, and is a past chairman of the Maryland Hispanic Business Conference. He has been actively involved in the leadership of the DC Chapter of the American Marketing Association and is a member of the Marketing Research Association and the American Society of Association Executives.
Jorge holds a Masters degree in General Administration with concentration in Marketing and a Bachelors of Science degree in business with minors in economics and finance. Prior to establishing EurekaFacts, He served as Chief Marketing Officer and Market Research Director at international nonprofit organizations and international private sector conglomerates. He has written articles on marketing and received several awards and recognitions in the industry and the community.
Marketing research and analysis
Customer profiling and segmentation
Marketing targeting, data-driven market planning direct marketing optimization
Association / Nonprofit marketing research
Hispanic Market research
(Privately Held; 11-50 employees; Market Research industry)
November 2002 — Present (6 years 1 month)
EurekaFacts Research and analysis firm that brings the Smart marketing Information. We provide information for the people who lead the organizations that improve the world. Data collection, survey research and analytical services are provided to assocaitions, nonprofit organizations, government agencies. Areas of expertise include Survey research, Focus Groups (check out our new focus group facility), advanced analytics and marketing consulting. www.EurekaFacts.com
market segmentation, customer profiling, program evaluation, survey research, geodemographics, strategic marketing, branding and customer insights, membership, volunteerism, affiliation/involvement.
President of the board Hispanic Chamber of Commerce of Montgomery County, Hispanic Business Foundation of Maryland, Maryland Hispanic Business Conference, Montgomery County Advisory Committee for Ethnic Affairs, Latin American Advisory Council
Board member American Youth Philharmonic Orchestras, Montgomery County Chamber of Commerce, Committee for Montgomery.
Member American Marketing Association, Market Research Association, American Society of Association Executives