Jorge Barba

Current

Director of Strategy and Innovation at Blu Maya

Past

Owner at Stratige Group
Project Manager at San Diego Consultants Group
Assistant Sort Manager at FedEx Ground

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Education

Instituto Tecnológico de Tijuana
Colegio La Paz

Connections

25 connections

Industry

Management Consulting

Websites

Jorge Barba’s Summary

Dynamic strategic thinker and natural leadership ability with successful experience and a proven track record in word of mouth marketing with both startups and established businesses in industries such as financial, apparel, media and entertainment.

Combining analytical and creative thinking abilities to come up with ideas that provide a competitive advantage for the client and then executing them at will.

Skillfully looking at the BIG picture and guiding the client to a position where a mix of strategies can provide the desired outcome.

Jorge Barba’s Specialties:

competitive strategy, competitive analysis, branding, word of mouth, marketing strategy, ecommerce, internet marketing

Jorge Barba’s Experience

Director of Strategy and Innovation

Blu Maya

(Privately Held; Marketing and Advertising industry)

June 2009 — Present (6 months)

As Blu Maya’s head of client strategy and innovation I'm responsible of:

- Work with client in brainstorming ideas and come up with a brand experience strategy that will result in either overall sales, better customer experience and word of mouth.

- Keeping the client updated on the most relevant trends in technology and marketing that might might affect their business or provide them an opportunity.

- Devising new approaches that client can adopt to influence and engage their audience whether it's social media, email marketing, video, mobile.

Bottom line is I make sure we deliver the best idea that can give the client the most advantage, whether it's word of mouth, brand awareness or overall brand experience.
Owner

Stratige Group

(Management Consulting industry)

November 2007 — June 2009 (1 year 8 months)

We help companies build innovation capability in a systematic way, this then enables their whole organization to be more effective in acting on the right opportunities and achieve growth.
Project Manager

San Diego Consultants Group

(Information Technology and Services industry)

May 2004 — September 2007 (3 years 5 months)

I was the project lead for the IT services practice which included:

- Design and deployment of a secure Windows 2003 network environment.
- Deployment of Active Directory service on networks of up to 1K users.
- Optimization of hardware and software in a clients IT environment.
- Analyzing client needs and choosing the right mix of cost effective technology solution for their business.
- Design and Planning of large network across multiple client locations.

Bottom line I was responsible of delivering the most cost effective IT solutions.
Assistant Sort Manager

FedEx Ground

(Public Company; FDX; Package/Freight Delivery industry)

May 2001 — June 2002 (1 year 2 months)

At FedEx I started as a loader and quickly moved up to splitter and then assistant sort manager where I was responsible of:

- managing the load side of the sort which included loaders,splitters and outbound trucks.
- making sure every package went to the right truck.
- Devising efficiency measures and putting them in play.
- Managing and Training new loaders in most efficient and safe way.
- Optimizing truck time of arrival and time of departure times.
- Creating new metrics in speed of and efficiency of load times.

Bottom line my job was focused on the speed, dependability and safety of FedEx Ground's package delivery service.