
President at Touch of Pink Public Relations
Greater New York City Area

President at Touch of Pink Public Relations
Greater New York City Area
Graduated from the Fashion Institute of Technolgy in December 2007 with my BS in Advertising and Marketing Communications. Once I realized that public relations was my fab career path, I ran with it. My mind never shuts off when it comes to my clients and I really love seeing my enthusiasm produce successful results.
I have had 5 years of experience with working in special events and have multiple experience in different aspects of the fashion industry, from journalism to PR.
My personal motto is: "Everyday is a fashion show and the world is your runway." You have 5 seconds to sell yourself, and first impressions cannot be repeated, so always make sure you put your best foot forward, especially if you can afford Manolos, have an open mind, and be clothes minded.
press releases, social media optimization, client acquisitions, partnerships/sponsorships, media outreach, copywriting, event planning.
(Public Relations and Communications industry)
May 2008 — Present (1 year 3 months)
Touch of Pink Public Relations is a freelance boutique PR firm catering to emerging designers and businesses in the fashion industry. It's hard for newcomers to announce their arrival in an industry that is overwhelmed with competing talent. Understanding that public relations is more than just write–ups in traditional media and that it is a luxury service, Touch of Pink PR comes up with current and creative solutions to help clients achieve their goals and get noticed.
(Public Relations and Communications industry)
August 2008 — November 2008 (4 months)
Associate publicist within the fashion industry bringing to the mainstream emerging fashion, jewelry, and accessories designers.
(Privately Held; 1001-5000 employees; Sports industry)
September 2007 — December 2007 (4 months)
Interned for The Daily Group and Fashion Week Daily. You can read some of my work on FashionWeekDaily.com under Chic Report from September 2007-December 2007.
(Privately Held; 11-50 employees; Events Services industry)
March 2002 — June 2007 (5 years 4 months)
Assisted in organizing and planning High School events, contacted relevant companies for in-kind donations, marketed and helped to promote varied company events.
(Public Relations and Communications industry)
January 2004 — February 2004 (2 months)
I was able to work in the Event Planning Department by:
• Assisted on a Valentino fashion show at Lot 61.
• Helped with general office duties such as filing, faxing, and answering phone calls.
• Organized seating charts.
• Helped with RSVPs and invitations.
I was sad that the internship was so short because of school policies. It was a great experience and enjoyed it highly.
(Public Relations and Communications industry)
February 2002 — February 2002 (1 month)
I worked behind the scenes offering assistance to panelists, guests, and Producers.
BS , Advertising and Marketing Communications , 2002 — 2007
Specialty classes taken: Magazine Journalism, Copywriting, Special Events Marketing, Publicity Workshops
Career: Public Relations, Ad Copywriting, Fashion Editorial, Event Planning, . Non-Career: traveling, writing, shopping, reading, informal networking, fun internet research, spending time with family and friends, knitting, dancing, blogging.
FBLA member in High School