
at CrossFit Bloomfield
Greater Detroit Area

at CrossFit Bloomfield
Greater Detroit Area
WEB DESIGN • SOCIAL MEDIA • ONLINE & TRADITIONAL MARKETING
10 Years of experience creating highly engaging, efficient, and profitable marketing systems. Expertise includes: web design/implementation, social media marketing, PR strategies, videos, catalogues, blogs, mailers, postcards, brochures, displays, banners, and posters. Provides strategic recommendations coupled with tactical initiatives to effectively leverage marketing tools. Develops metrics and monitoring capabilities to fully capture marketing effectiveness. Manages budget tracking and payments. Experience creating and promoting clear and consistent messages across all media and search engines. Managed up to 20 employees.
▪ Search Engine Optimization
▪ Continuous Process Improvement
▪ Print/Video/Radio Campaigns
▪ Project Management
▪ Web Analytics ▪ Website Maintenance
▪ Business Analysis
▪ Change Management
▪ Target Marketing
▪ Organic Search
▪ Excellent Business Acumen
▪ Pay Per Click Campaigns
▪ Budget Preparation/Administration
▪ Customer Relationship Management
▪ Strong Training & Mentoring Skills
(Marketing and Advertising industry)
2009 — Present (less than a year)
Partnering with Comedian Terri Stearn to create brand awareness via an online presence. Creating a unique and identifiable image using HTML and incorporating Search Engine Optimization, AdWords, AdSense and other affiliate marketing tools aimed at increasing the performers overall exposure.
(Marketing and Advertising industry)
2009 — Present (less than a year)
Marketing and Promotions Specialist supporting the launch of “We Were Relentless: A Family’s Journey to Overcome Disability,” by Martin J. Levin. Drafting press releases, compiling press kits, appearing as a guest on various radio shows / on-air productions, such as Detroit Public Radio WDET 101.9FM and Blogtalkradio.com. Wrote the epilogue. The book is a touching account of a father and mother’s love for their son – and how they encouraged him to be all that he could be. Available for sale on Borders.com, BarnesAndNoble.com, Target.com, Amazon.com and on various ebook sites, such as Amazon’s KINDLE. Created and maintain the companion web site www.wewererelentless.com.
(Health, Wellness and Fitness industry)
October 2009 — Present (2 months)
CROSSFIT IS FOR EVERYONE!
“Functional Movements, Constantly Varied, Executed at High Intensity.”
(Health, Wellness and Fitness industry)
2005 — Present (4 years )
Developed marketing program and obtained clients by promoting services to members of local gyms, local affluent community organizations, leveraging existing relationships, referrals from existing clients, through search engine optimization, and door-to-door marketing.
Trained professional, college, and high school athletes in proper strength training.
(Marketing and Advertising industry)
2004 — Present (5 years )
Project Marketing Director for Powerkids, a service dedicated to fighting childhood obesity. Responsibilities include budget analysis, development of www.mykidsfirstcoach.com, marketing campaigns, point of purchase displays, and working with distributors on global DVD product placements.
(Marketing and Advertising industry)
1988 — Present (21 years )
Kaufman’s Children’s Center,
June 2009
West Bloomfield, Michigan
“Educating the KCC staff in ways how to better handle and communicate with their clients”
Council of Orthodox Jewish Active Retirees, JCC,
May 2009
Oak Park, Michigan
Coached Retired Professionals: “How to be Relentless, No Matter the Obstacles”
German Professional Women’s’ Association,
May 2009
Southfield, Michigan
"How to Be Relentless, Pursuing Your Dreams and Succeeding in Ways You Never Thought Possible"
The Friendship Circle,
April 2009
West Bloomfield, Michigan
"Overcoming Disability” - Taught young volunteers how to accept and work with special needs kids
Doherty Elementary School,
March 2009
West Bloomfield, Michigan
"Disability Awareness Month” - Educated and demonstrated for audience the everyday challenges of the disabled
Jewish Community Center,
February 2009
West Bloomfield, Michigan
We Were Relentless: A Family's Journey to Overcome Disability" - Book launch
University of Detroit Mercy School of Dentistry,
April 2007 & 2008
Detroit, Michigan
“Communicating with Disabled Patients," instructed students on communication techniques
Voice Conference for Audiologists,
March 1988
Toronto, Canada
“My Life Story and How I Overcame Being Deaf: Taught to Speak by My Parents” Jordan Levin Guest Speaker at Age 12
(Marketing and Advertising industry)
May 2009 — July 2009 (3 months)
Developws a new media marketing campaign for the JCC, with the purpose of connecting the organization with a younger, diverse, internet-based audience via social networking tools such as Facebook, Twitter, and Blogging. Also demonstrating the potential for significant cost savings due to a reduction in printing and mailing costs. The online marketing strategy is designed to engage audiences, both reactively and proactively, and ultimately encourage participation in JCC activities. The communications will serve to create a dual focus on what is happening at the present, as well as strategically planning for future engagements, always integrating both with long-term business objectives.
(Privately Held; Marketing and Advertising industry)
2007 — 2009 (2 years )
Client relationship management project. Managed budget up to $2 Mil. Created timelines, coordinated graphics, printing, audio, QA teams, and internal meetings. Customized and streamlined project workflow process, tracking sign-off approvals, and consistently delivered on-time and under budget.
Wrote and edited workbook guides for quarterly pharmaceutical sales meetings. Clients included Abbott, Merck, Pfizer, Novartis, Wyeth, etc.
Supported projects, prepared collateral copy, and contributed to the marketing of pharmaceutical products.
(Public Company; TGT; Retail industry)
2004 — 2005 (1 year )
Assembled and led a team of 20 employees, guiding staff in daily operations to ensure a high degree of safety, customer satisfaction, and quality service.
Developed policies and procedures on topics including training, development, and employee retention.
(Printing industry)
2003 — 2004 (1 year )
Designed direct mail campaigns utilizing existing stock. Boosted revenue 20% by expanding the client base by 15%. Achieved 110% of plan.
Developed in-store promotions aimed at increasing product sales for more than fifty Great Expressions Dental Centers’ retail locations.
(Printing industry)
2000 — 2003 (3 years )
Increased revenue annually by 12% by developing existing client relationships, partnering with trade associations, and networking for client referrals.
Managed daily business operations, bookkeeping, and a staff of 7 employees.
B.A. , Business , 1995 — 1999
1991 — 1995
Hockey, water skiing, snow skiing, baseball, working out, traveling