Jordan Kay

Current

Mobile Marketing Director at Hooplah Inc.
Founder and CEO at Benchmarketing Inc.

Past

Founder and CEO at Glucose Digital
Co-Founder, CMO at 80/20 Solutions Inc.
Business Marketing, Communications Sector at Canada Post

Sr. Manager Business Intelligence at Sprint Canada
Manager, Direct Marketing at Purolator Courier

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Education

York University - Schulich School of Business

Recommended

7 people have recommended Jordan

Connections

341 connections

Industry

Management Consulting

Websites

Jordan Kay’s Summary

Benchmarketing Inc. is the consulting practice of Jordan Kay.

CURRENT PROJECT:

Mobile Marketing Director | Hooplah Inc.

Welcome to the world of Mobile Search !!!

Hooplah helps businesses connect with potential customers who are SEARCHING for what they sell. We are an experienced team of Internet professionals, certified by Google AdWords & Yahoo! Search Marketing.

We offer Campaign Management, Creative, Strategic Copywriting, and Management Consulting.

PREVIOUS BENCHMARKETING INC. PROJECTS:

Clients (PAST AND PRESENT) include: Boardwalk Gaming and Entertainment, Boardwalk Media, Time Canada, M Marketing, Visa Canada, Frameworth Sports Marketing, Headstand, Target Directories, Sears, Rosen Newman, and Vantage Magazine.

Future projects will focus on Open Social platforms and their impact on the evolution of Web 2.0 to Web 3.0 - and with it the emergence of Open Mobile platforms.

BIO:

Jordan has extensive experience in the field of Marketing. His 19 years in the marketing arena have seen him: manage a market research field operation for 5 years; build Purolator Canada’s first consumer focused direct marketing program; direct Sprint Canada’s Business Intelligence division where he oversaw the implementation of the CRM strategy (in partnership with Seibel), and lead business development for the Canada Post Business Marketing Communications Sector for 2 years prior to leaving the corporate world to pursue entrepreneurial ventures in 2004. Jordan is an alumnus of York University and the Schulich School of Business earning B.A. and M.B.A. degrees. In his first venture, and as co-founder and CMO of 80/20 Solutions, Jordan launched a successful SaaS marketing platform. In 2006, Jordan sold his equity in 80/20 Solutions to further pursue building his own practice, Benchmarketing Inc.

Jordan Kay’s Specialties:

branding and identity, marketing technology, interactive campaign planning, media negotiation, web 2.0 and Mobile applications

Jordan Kay’s Experience

Mobile Marketing Director

Hooplah Inc.

(Privately Held; Marketing and Advertising industry)

April 2009 — Present (4 months)

My role at Hooplah is to parlay the success the company has had in traditional internet search to the mobile medium.

It is no secret that Mobile has finally arrived as a MASS medium. Brought to the fore by Social Networking, and underscored by the popularity of the iPhone, Twitter, and Mobile Apps in general, the internet has a new home and it is right in the palm of your hand. Search in particular, lends itself well to the always on, always close by utility of the mobile device.
Founder and CEO

Benchmarketing Inc.

(Management Consulting industry)

January 2004 — Present (5 years 7 months)

Clients include (and in order of contract):
• Frameworth Sports Marketing (01/04 – 04/04)
Vice President Marketing, developed e-commerce roadmap and investment requirement to establish relationship with NHL
Interactive and Amazon.com.
• 80/20 Solutions Inc. (04/04 – 01/06)
Co-Founder and CMO, see below for details. I sold my equity in 2008 after the completion of terms of a buyout from the Board.
• Boardwalk Gaming and Entertainment (02/06 – 12/06)
• Vice President Marketing, developed the marketing plan for a Joint Venture with the OLG.
• M Marketing Inc. (12/06 – 04/07)
• Strategy Consultant, co-authored the technology roadmap for the agency, built the back-end for the Merchant
Management Platform for Visa Savings For Business.
• Time Canada* (04/07 – 06/08)
• Launched a successful multi-channel marketing campaign for Excel, jointly performed business development for media
sales.
• Visa Canada* (04/07 -06/08)
• Built the event management module and registration engine for the Visa Small Business Big Ideas conference.
• Vantage Magazine (07/08 – 02/09)
• Director, Emerging Media, Strategy Consultant, helping NPO’s plan social media strategies.
• Hooplah Interactive (04/09 –Present)
• Director, Mobile Media, Strategy Consultant, my role at Hooplah is to parlay the success the company has had in
traditional internet search to the mobile medium.

* Clients marked with an asterisk were clients of Glucose Digital Inc., the web development agency I co-founded in 2007 and co-managed
until mid-2008. These projects were more technical in nature than the strategy engagements typical to the Benchmarketing Inc.
consulting practice.
Founder and CEO

Glucose Digital

(Media Production industry)

2007 — September 2008 (1 year)

Originally conceived in 2007 as a support service for Benchmarketing Inc., Glucose Digital was a large proportion of my focus in the interactive space. Projects ranged from online media production, to custom software development.
Co-Founder, CMO

80/20 Solutions Inc.

(Privately Held; Marketing and Advertising industry)

April 2004 — January 2006 (1 year 10 months)

80/20 Solutions is a Software-as-a-Service provider that is empowering marketers to increase sales while reducing their marketing costs. 80/20 has developed a proprietary consumer engagement model consisting of a proven process for multi-channel marketing and a patent-pending marketing platform.

80/20 Solutions helps clients like Pepsi, Mars, General Mills, Carson-Dellosa and agencies like Omnicom and IPG dramatically improve their consumer marketing results including:

- Increasing their ROI by at least 25%
- Increase consumer acquisition and retention rates by at least 25%
- Measure and improve marketing effectiveness in real-time in one consolidated dashboard
Business Marketing, Communications Sector

Canada Post

(Government Agency; 10,001 or more employees; Package/Freight Delivery industry)

August 2001 — December 2003 (2 years 5 months)

Managed relationships with all Telco's as well as the Print, Publishing Sector. Supported National Accounts Sales programs and developed custom solutions for the sector.
Sr. Manager Business Intelligence

Sprint Canada

(Management Consulting industry)

1999 — 2001 (2 years)

* Co-chair of the CRM User Committee, an internal cross-departmental team of Senior Managers, Directors, and Vice Presidents working on projects related to corporate CRM initiatives.
* Managed the Sales Force Automation on an ongoing basis. Set the future direction for the design and construction of subsequent Seibel integration phases including any integration with established company (legacy) systems.
* Managed a highly skilled team of 3 managers and 2 analysts responsible for market and product analysis, research and competitive intelligence, segmentation, CRM, and all related database-marketing initiatives.
Manager, Direct Marketing

Purolator Courier

(Privately Held; 10,001 or more employees; Package/Freight Delivery industry)

October 1996 — 1999 (3 years)

Progressively senior roles starting as a Database Analyst straight out of the MBA program at Schulich. Ultimately emerging as the lead manager on the "Free Month of Shipping" Direct Marketing campaign targeted at non-contract customers.