Jordan Kasteler

Current

• Co-Founder at Search & Social

Past

• Senior SEO Analyst at Overstock.com
• SEO Director at Utah Web Servicecs, a division of WiWorks, Inc
• In-House SEO Specialist / Web Administrator at Preferred Mortgage/Real Estate

• Level 3 Technical Support AGent at Microsoft Network (MSN)
• Web Designer / SEO Specialist at Merrell Remington

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2 more...

Education

• Westminster College
• Utah Valley University

Connections

395 connections

Industry

Internet

Websites

• Utah SEO
• Utah Web Design
• Search & Social

Jordan Kasteler’s Summary

Search Engine Optimization ( SEO )
Social Media Optimization ( SMO )
Search Engine Marketing ( SEM )
Social Media Marketing ( SMM )

Jordan Kasteler’s Specialties:

search engine optimization, seo, web design, web deveopment, social media, sem, internet marketing, social media marketing

Jordan Kasteler’s Experience

• Co-Founder

  Search & Social

  (Partnership; Internet industry)

  June 2008 — Present (1 year 6 months)

• Senior SEO Analyst

  Overstock.com

  (Public Company; OSTK; Internet industry)

  June 2008 — January 2009 (8 months)

• SEO Director

  Utah Web Servicecs, a division of WiWorks, Inc

  (Marketing and Advertising industry)

  April 2005 — June 2008 (3 years 3 months)

  Responsibilities include ranking sites high in search engines through search engine optimization techniques, Internet marketing, conversion optimization, and social media marketing. Techniques include link building, link baiting, on-page optimization, keyword research, copy writing, competitive analysis, information architecture, usability, and accessibility.
  
  Other responsibilities include web design and development including able-less layouts via CSS & XHTML with close attention paid to web standards including W3C compliance. Successfully rank clients and company high in search engine results pages (SERPS).

• In-House SEO Specialist / Web Administrator

  Preferred Mortgage/Real Estate

  (Real Estate industry)

  June 2004 — May 2006 (2 years )

  Responsibilities included administrating and marketing a For Sale By Owner home website providing technical assistance for users, local search engine optimization (SEO), PPC management, adding and updating home listings, website changes on the front end and back end, writing PHP for data reports, manipulating Cold Fusion and MySQL database for website construction. Other responsibilities include multimedia and marketing solutions for sister mortgage and real estate company including Web site design , PHP coding, flyers, postcards, business cards, logo design, yard signs, directional signs, magazine and yellow page ads.

• Level 3 Technical Support AGent

  Microsoft Network (MSN)

  (Public Company; Internet industry)

  November 2002 — May 2004 (1 year 7 months)

  Responsibilities included helping and troubleshooting MSN customers with various Microsoft Windows and MSN software problems. Worked up to the highest level of tech support handling DSL troubleshooting, networking conflicts, and Microsoft Windows issues. Focus was put on making sure issues were handles in a timely manner.

• Web Designer / SEO Specialist

  Merrell Remington

  (Marketing and Advertising industry)

  July 2000 — September 2002 (2 years 3 months)

  Responsibilities included designing, coding, and search engine optimization for Web sites of various clients. Special attention was paid to cross-platform & browser compatibility, functional and interesting interface design. Other responsibilities included HTML e-mail construction, FTP maintenance, concept development, team and client interaction.

Jordan Kasteler’s Education

• Westminster College

  Masters of Communications , Multimedia , 2007 — 2009

• Utah Valley University

  Digital Media , Web Design , 2002 — 2007

  Activities and Societies:

  Magna Cum Laude

Additional Information

Jordan Kasteler’s Websites:

• Utah SEO
• Utah Web Design
• Search & Social

Jordan Kasteler’s Interests:

skateboarding, snowboarding, technology, computers, web design, graphic design, SEO, search engine optimization, programming

Jordan Kasteler’s Groups:

Utah Tech Spotlight, Utah SEO, Utah Web Design, Internet Marketing, Utah Tech, Social Media

•    LinkedSEO
•    Online Business Owners
•    SMX - Search Marketing Expo
•    TopLinked.com (Open Networkers)
•    StumbleUpon
•    Search Marketing Salon
•    Search Engine Land
•    Online Marketing Media
•    Utah SEO Professionals
•    Utah Web Designers
•    Scary SEO
•    Social Media Club of Salt Lake City
•    PubCon
•    IMbroadcast.com Events
•    Search Engine Journal Contributors

Jordan Kasteler’s Honors:

Academy of Multimedia Certified - 2001

CIW (Certified Internet Webmaster) – Associate and Professional

CompTIA Certifications: A+, Network+, i-Net+, Linux+

HTML 4.0 Certified - Brainbench 2004

IWA (Internet Webmasters Assocation) CWP (Certified Web Professional) Site Designer

Microsoft Tech Support Certified - December 2002

Utah Valley State College - Orem , Utah - Major: Multimedia Communication Technology (graduated Magna Cum Laude)

Westminster College - Masters of Communications (in progress)

Press Mentions --
Featured in Search Engine Land newsletters:
http://searchengineland.com/searchcap-the-day-in-search-december-11-2008-15813.php
http://searchengineland.com/071228-145237.php
http://searchengineland.com/080204-172904.php
http://searchengineland.com/080211-153243.php
http://searchengineland.com/080326-153941.php
http://searchengineland.com/080407-175253.php
http://searchengineland.com/080702-162647.php
http://searchengineland.com/080714-172632.php

Jordan Kasteler’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch