Senior SEO Analyst at Overstock.com and Graduate Student at Westminster College
Greater Salt Lake City Area
- Current
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- Senior SEO Analyst at Overstock.com
- Past
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- SEO Director at Utah Web Servicecs, a division of WiWorks, Inc
- In-House SEO Specialist / Web Administrator at Preferred Mortgage/Real Estate
- Level 3 Technical Support AGent at Microsoft Network (MSN)
- Web Designer / SEO Specialist at Merrell Remington
- Education
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- Westminster College
- Utah Valley State College
- Connections
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167
connections
- Industry
- Internet
- Websites
Jordan Kasteler’s Summary
Search Engine Optimization ( SEO )
Social Media Optimization ( SMO )
Search Engine Marketing ( SEM )
Social Media Marketing ( SMM )
Graphic / Web Design
Web Development
3D Modeling
Web Programming
- PHP / MySQL
- CSS / XHTML
- DHTML / JavaScript
- XML / XSLT
- Flash / Actionscript
Jordan Kasteler’s Specialties:
search engine optimization, seo, web design, web deveopment, social media, sem
Jordan Kasteler’s Experience
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Senior SEO Analyst
Overstock.com
(Public Company; 501-1000 employees; OSTK; Internet industry)
June 2008 — Present (2 months)
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SEO Director
Utah Web Servicecs, a division of WiWorks, Inc
(Marketing and Advertising industry)
April 2005 — June 2008 (3 years 3 months)
Responsibilities include ranking sites high in search engines through search engine optimization techniques, Internet marketing, conversion optimization, and social media marketing. Techniques include link building, link baiting, on-page optimization, keyword research, copy writing, competitive analysis, information architecture, usability, and accessibility.
Other responsibilities include web design and development including able-less layouts via CSS & XHTML with close attention paid to web standards including W3C compliance. Successfully rank clients and company high in search engine results pages (SERPS). -
In-House SEO Specialist / Web Administrator
Preferred Mortgage/Real Estate
(Real Estate industry)
June 2004 — May 2006 (2 years)
Responsibilities included administrating and marketing a For Sale By Owner home website providing technical assistance for users, local search engine optimization (SEO), PPC management, adding and updating home listings, website changes on the front end and back end, writing PHP for data reports, manipulating Cold Fusion and MySQL database for website construction. Other responsibilities include multimedia and marketing solutions for sister mortgage and real estate company including Web site design , PHP coding, flyers, postcards, business cards, logo design, yard signs, directional signs, magazine and yellow page ads.
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Level 3 Technical Support AGent
Microsoft Network (MSN)
(Public Company; Internet industry)
November 2002 — May 2004 (1 year 7 months)
Responsibilities included helping and troubleshooting MSN customers with various Microsoft Windows and MSN software problems. Worked up to the highest level of tech support handling DSL troubleshooting, networking conflicts, and Microsoft Windows issues. Focus was put on making sure issues were handles in a timely manner.
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Web Designer / SEO Specialist
Merrell Remington
(Marketing and Advertising industry)
July 2000 — September 2002 (2 years 3 months)
Responsibilities included designing, coding, and search engine optimization for Web sites of various clients. Special attention was paid to cross-platform & browser compatibility, functional and interesting interface design. Other responsibilities included HTML e-mail construction, FTP maintenance, concept development, team and client interaction.
Jordan Kasteler’s Education
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Westminster College
Masters of Communications, Multimedia, 2007 — 2009 (expected)
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Utah Valley State College
Digital Media, Web Design, 2002 — 2007
- Activities and Societies:
- Magna Cum Laude
Additional Information
Jordan Kasteler’s Websites:
Jordan Kasteler’s Interests:
skateboarding, snowboarding, technology, computers, web design, graphic design, SEO, search engine optimization, programming
Jordan Kasteler’s Groups:
Utah Tech Spotlight, Utah SEO, Utah Web Design, Internet Marketing, Utah Tech, Social Media
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LinkedSEO member -
SEOecom - Online Business Users member -
SMX - Search Marketing Expo member -
StumbleUpon member -
Search Marketing Salon member
Jordan Kasteler’s Honors:
Academy of Multimedia Certified - 2001
CIW (Certified Internet Webmaster) – Associate and Professional
CompTIA Certifications: A+, Network+, i-Net+, Linux+
HTML 4.0 Certified - Brainbench 2004
IWA (Internet Webmasters Assocation) CWP (Certified Web Professional) Site Designer
Microsoft Tech Support Certified - December 2002
Utah Valley State College - Orem , Utah - Major: Multimedia Communication Technology (graduated Magna Cum Laude)
Westminster College - Masters of Communications (in progress)
Press Mentions --
Featured in Search Engine Land daily newsletters:
http://searchengineland.com/071228-145237.php
http://searchengineland.com/080204-172904.php
http://searchengineland.com/080211-153243.php
http://searchengineland.com/080326-153941.php
http://searchengineland.com/080407-175253.php
http://searchengineland.com/080702-162647.php
http://searchengineland.com/080714-172632.php
Jordan Kasteler’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
