Jordan Gold

Current

VP Products and Content at Freedom Interactive
Co-Founder at Keep Doggie Safe.com

Past

President at Global Content Strategies (Self-employed)
VP/Publisher at Sybex (Sole Proprietorship)
Various at Pearson

Founder and GM - Online Division at MACMILLAN COMPUTER PUBLISHING
Director of Publications at UniForum Association
VP/Editor-in-Chief at Redgate Communications
PC Editor at Computer Decisions

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Education

Stanford Professional Publishing Course
Southern Illinois University
Maine East High School

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Recommended

10 people have recommended Jordan

Connections

419 connections

Industry

Online Media

Websites

Jordan Gold’s Summary

Internet executive with a track record of success in driving strategic growth and product visibility in highly competitive markets. Background includes multiple successes in launching, developing, and executing targeted online initiatives that have driven millions of dollars in incremental revenue to the bottom line. Author of nine books and hundreds of magazine and web articles. Founder of many highly successful content and community websites.

Jordan Gold’s Specialties:

Unique combination of book publishing, magazine and online experience. SEO, SEM. email, product marketing, traffic building, and strategic planning and analysis.

Jordan Gold’s Experience

VP Products and Content

Freedom Interactive

(Privately Held; 51-200 employees; Telecommunications industry)

2006 — Present (3 years)

Wrote business plan and strategic plan for Internet-oriented startup division of Freedom Communications, one of the largest media companies in the US (Orange County Register, 30+ other newspapers and eight TV stations, as well as 200+ websites).

Responsible for all online products, content and product strategy for company, including classified, search, analytics, advertising, and content tools. Responsible for product management, project management, strategic partnerships and customer support, among other activities.
Co-Founder

Keep Doggie Safe.com

(Online Media industry)

2006 — Present (3 years)

Co-founder of E-commerce website specializing in pet safety products. Responsible for SEM, SEO, Inventory Management, and Financial Operations.
President
Global Content Strategies (Self-employed)

(Self-Employed; Myself Only; Online Media industry)

2003 — 2006 (3 years)

Internet and publishing consultant for a wide variety of clients. In 2005, I wrote and executed the business plan for Bowtie, Inc.'s Internet division. I developed and executed the plan resulting in the launch of Dog Channel and Cat Channel. Both sites experienced tremendous increases in traffic (over 500%). In 2006, I worked for a variety of clients, including BioTrainer (community building) and Freedom Communications (strategic planning, business planning and general consulting). Other projects include: developing an econtent strategy for a major technology publisher, writing a competitive analysis for another online media company, evaluating content acquisition opportunities, signing licensing and distribution deals, SEO planning, writing books, and conducting membership surveys. Clients included BioTrainer, Bowtie, Course Technology, eDiets, Freedom Communications, Global TechLink, NetG, Pearson, Reactrix, Trojan Battery, Veritasiti, and Wiley.
VP/Publisher
Sybex (Sole Proprietorship)

(Sole Proprietorship; 51-200 employees; Publishing industry)

1998 — 2003 (5 years)

Responsible for all publishing activities of the world’s largest independent computer book publisher. In addition to publishing books, also developed online training site, line of software and developed strategic relationships with a wide variety of companies.
Various

Pearson

(Public Company; 1001-5000 employees; Online Media industry)

1992 — 1998 (6 years)

This company is now part of Pearson. At the time, it was part of Macmillan and Simon and Schuster.

Publisher
Internet, Design and Graphics Group 1997 to 1998
Managed all web publishing, design and graphics titles for all of Macmillan’s brands, including Que, Sams, Hayden, New Riders and Adobe Press.

Founder, VP and General Manager
Macmillan Online 1994 to 1997

Created the Information SuperLibrary from the ground up. Traffic was more than 90,000 visitors daily generating more than 3 million hits, 600,000 impressions and thousands of dollars of revenue each day. Launched content web sites for Frommers, Betty Crocker, Howell House pet books, JK Lasser’s Your Income Tax, Webster’s New World Dictionary and many others.

Associate Publisher
Sams Publishing 1992 to 1994
Responsible for acquisitions, development, and editorial for Sams Publishing, a high-end publisher of technical books.
Founder and GM - Online Division

MACMILLAN COMPUTER PUBLISHING

(Public Company; 1001-5000 employees; Publishing industry)

1992 — 1998 (6 years)
Director of Publications

UniForum Association

(Non-Profit; 11-50 employees; Publishing industry)

1989 — 1992 (3 years)

Responsible for all publishing activities for international association of open systems professionals.
VP/Editor-in-Chief

Redgate Communications

(Privately Held; 51-200 employees; Publishing industry)

1987 — 1989 (2 years)

Responsible for all editorial operations at high-tech communications company. Publications included: The Macintosh Buyer’s Guide, The Apple IIGS Buyer’s Guide, Compaq Magazine and FYI: The Harris Magazine for Information Management.
PC Editor

Computer Decisions

(Publishing industry)

1985 — 1987 (2 years)