President and Founder of ICEMD
Madrid Area, Spain
President and Founder of ICEMD
Madrid Area, Spain
President and Founder of ICEMD (The Institute of Direct & Interactive Marketing, Spain) since 1996.
Profesor of Direct, Interactive & Relationship Marketing at ESIC Business & Marketing School.
Board member of the Spanish Direct & Interactive Marketing Association.
Member of the Pan-European Education and Accreditation Committee in Direct & Interactive Marketing in Brussels. The Committee is coordinated by FEDMA (Federation of European Direct Marketing) under the auspices of the European Commission.
Joost was born in Amsterdam, The Netherlands, graduated from Dartmouth College, did his graduate work at Harvard University and obtained a Master of Science at MIT (Massachusetts Institute of Technology) en 1976.
He started his career in Time-Life (Europe) in 1977. In 1982 he joined the Ogilvy & Mather Group, where for the next fourteen years he held management positions in South Africa, Germany, Spain and the UK (from where he and his multi-national team developed integrated communications strategies for some of the groups major Pan-European and worldwide clients)
Joost has resided in Spain for the last 18 years and considers Spain his adopted home. He speaks five languages, writes articles on integrated communications, and is a sought after teacher, trainer and speaker at Conferences and Congresses around the world.
He was recently voted the most influential person in Spanish Direct & Interactive Marketing.
I am a Marketing and Communications Professional, whose aim is to help marketers gain a lasting competitive advantage in an ever more interactive, one-to-one and digital world where communications need to be integrated seamlessly across all media and channels. I love teaching and hope to make a small contribution toward creating a more entrepreneurial culture in Europe.
(Privately Held; 11-50 employees; Higher Education industry)
January 1996 — Present (12 years 7 months)
ICEMD, The Institute of Direct & Interactive Marketing (Spain), is the only training institute in the Spanish speaking world specialized in the disciplines of the New Marketing: Integrated Marketing Communications, Direct, Database & Relationship Marketing, e-Commerce and e-Business. Its programmes are taught by more than 150 associated faculty members, selected from among the leading practitioners in this dynamic and fast growing field.
ICEMD offers a complete range of programmes in these disciplines, including two Master Programmes, nine post-graduate courses, more than fifty specialized seminars, and In-Company Training. Many of its programmes are available in onsite and online versions.
ICEMD's Web Community has 24.000 registered members making it the largest and most influential virtual community of marketing professionals in the Spanish speaking world.
teaching, management training, new technology, communications, marketing, adventure travel, theatre and opera, film, wine tasting, and a good argument