General Director Iconique & Creative Director Metro D&C
Rotterdam Area, Netherlands
- Current
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- Creative Director at Metro Design & Communications BV
- Co-founder Mode Marché at Mode Marché
- General Director - Owner at Iconique Fashion Magazine & Creative Studio
- Education
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- Erasmus Universiteit Rotterdam
- Marnix Gymnasium
- Recommended
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8 people have recommended Joost - Connections
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244
connections
- Industry
- Online Media
- Websites
Joost van Gorsel’s Summary
Joost van Gorsel (1980) is the creative and corporate mind behind Iconique. Although his formal education is in business, he developed a passion for design during the course of his studies. Van Gorsel founded Iconique Fashion Magazine in the year 2000 and has worked on numerous projects as an art director for a growing international clientele. Iconique.com has won several web awards, appeared in books and has been published in numerous magazines. The best of Iconique (Excess: In here life is beautiful) was also shown in the Boijmans Museum in the year 2005 during ‘Project Rotterdam’.
Van Gorsel won the Dutch L’Oréal Marketing Awards in 2003 representing Erasmus University of Rotterdam and was awarded the ‘Best Overall Business Plan Award’ in 2006 by the Development Cooperation City of Rotterdam. The young art-director has a Master of Science degree in Business Administration from the Erasmus University of Rotterdam, the Netherlands. His master thesis was written on the subject of ‘The democratization of luxury goods in the fashion industry’.
Joost van Gorsel also works as creative director at New Media Agency Metro D&C
Joost van Gorsel’s Specialties:
I am a frequently published and awarded designer-marketeer with a large, global network of design-, fashion- and business professionals.
Specialized in the fields of
Branding and identity, campaign design, marketing communication, trend watching, fashion / luxury industry, scouting of artists, stylists, photographers, models etc. , managing and selecting editorial content for magazine. Fashion styling and creative concept design.
I also give lectures about online magazines and Iconique.
Joost van Gorsel’s Experience
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Creative Director
Metro Design & Communications BV
(Privately Held; Internet industry)
June 2007 — Present (2 years 6 months)
Metro Design & Communications BV is a young and dynamic new media agency operating from the heart of Rotterdam, The Netherlands. Our team of 14 dedicated designers and technical specialists strives for synergy between design, technique and our client’s strategy. We offer smart (Web 2.0) solutions that comply with current standards.
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Co-founder Mode Marché
Mode Marché
(Partnership; 1-10 employees; Apparel & Fashion industry)
June 2006 — Present (3 years 6 months)
Co-founder of Mode Marché, a succesful stock sample sale concept for young and established designers in Rotterdam, the Netherlands.
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General Director - Owner
Iconique Fashion Magazine & Creative Studio
(Privately Held; 1-10 employees; Online Media industry)
2001 — Present (8 years )
Joost van Gorsel (1980) is the creative and corporate mind behind Iconique. Although his formal education is in business, he developed a passion for design during the course of his studies. He founded Iconique in the year 2000 and has worked on numerous projects as an art director for a growing international clientele. Iconique has won web awards and appeared in numerous publications. The best of Iconique (Excess: In here life is beautiful) was also shown in the Boijmans Museum in the year 2005 during ‘Project Rotterdam’.
Van Gorsel won the Dutch L’Oréal Marketing Awards in 2003 representing Erasmus University of Rotterdam and was awarded the ‘Best Overall Business Plan Award’ in 2006 by the Development Cooperation City of Rotterdam. The young art-director has a Master of Science degree in Business Administration from the Erasmus University of Rotterdam, the Netherlands. His master thesis was written on the subject of ‘The democratization of luxury goods in the fashion industry’.
Joost van Gorsel’s Education
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Erasmus Universiteit Rotterdam
Master of Science , Business administration: Strategic Marketing Communication , 2006
Master of Science in Business Administration
Thesis on the topic of the democratization of luxury and its effects on brand equity.
Minor
Marketing strategies and Marketing intelligence in the era of information technology.
Minor
International product management.
Winner of the Dutch L'Oréal Marketing Awards and finalist at the international competition. Assignment: to create a new hair care product for Garnier.
Various research projects such as:
Research project on business ethics at KPN telecom.
Business plan for Van Engelen & Evers label company. -
Marnix Gymnasium
English, Dutch, Mathematics A, Mathematics B, Economics, Physics, Chemistry, Ancient Greek September 1992 — July 1998
- Activities and Societies:
- School orchestra Marnix Gymnasium, solo performances for various occasions such as national school contests. Singing and piano.
Additional Information
Joost van Gorsel’s Websites:
Joost van Gorsel’s Honors:
Best Overall Business Plan Award by the Development Cooperation City of Rotterdam for ‘Project Kansenzones’ (Economic development for certain areas of the city).
National winner of the L’Oréal Marketing Award 2003 and international finalist: development of a new hair care line for Garnier.
Many positive reviews and articles on Iconique Fashion Magazine & Mode Marché.
