Joost Van De Loo

Current

• Writer at EYE magazine (www.eye.nl)
• Radio columnist at VPRO
• Strategic planner (brand innovator) at Lemz

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Past

• Strategic planner (brand innovator) at mortierbrigade
• Writer at Diplo magazine
• Consultant at ZN

• Associate producer at BBC Four / Winkontent
• Co-founder at WD81
• Interaction planner at Dynamic Zone
• Product developer at KPN Mobile

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4 more...

Education

• City University London
• Delft University of Technology
• Hageveld

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Recommended

3 people have recommended Joost

Connections

260 connections

Industry

Marketing and Advertising

Joost Van De Loo’s Summary

I help brands to grow through meaningful action.
Which is a fancy way of saying that my job is not about pushing messages.
Brands should DO things, have a conviction and invite people to join in.

People should dream, they say. Well my dream is to, some day, be invited to speak at TED - the truly wonderful conference sponsored by BMW, with inspirational 20 min. talks by the world's greatest minds and storytellers; http://www.ted.com.

But for now, let's do some things!

Joost Van De Loo’s Specialties:

Brand & Media strategy, Journalism (topics: Marketing as a service, Arts & Culture, Media, Technology/Energy),

Joost Van De Loo’s Experience

• Writer

  EYE magazine (www.eye.nl)

  (Marketing and Advertising industry)

  2008 — Present (less than a year)

• Radio columnist

  VPRO

  (Public Company; 201-500 employees; Broadcast Media industry)

  November 2007 — Present (1 year 1 month)

  Weekly column in show "De Avonden" ('the nights') discussing new media experiments in the international arts & culture sector.
  http://www.vpro.nl/programma/deavonden/

• Strategic planner (brand innovator)

  Lemz

  (Partnership; 1-10 employees; Marketing and Advertising industry)

  November 2007 — Present (1 year 1 month)

  Strategic planning and brand innovation for clients such as De Lotto (Krasloten, instant lottery), De Friesland Zorgverzekeraar (health insurance) and Campina (Goedemorgen!, convenience breakfast).

• Strategic planner (brand innovator)

  mortierbrigade

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  September 2006 — October 2007 (1 year 2 months)

  Advertising strategy, brand innovation, new service development

• Writer

  Diplo magazine

  (Privately Held; 11-50 employees; Publishing industry)

  May 2005 — May 2007 (2 years 1 month)

  Diplo is a monthly London based international affairs magazine that combines cutting graphic design with serious analysis.

• Consultant

  ZN

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  March 2006 — October 2006 (8 months)

  Editing and launching Hyperthinker book & community platform. ZN is a think tank for emarketing and interactive communication.

• Associate producer

  BBC Four / Winkontent

  (Public Company; 11-50 employees; Broadcast Media industry)

  December 2004 — May 2005 (6 months)

  For The Desk, the BBC Four's new tv show about the media, presented by wallpaper founder Tyler Brule, I produced a weekly item called "Five cool things to watch".

• Co-founder

  WD81

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  February 2003 — August 2004 (1 year 7 months)

  WD81 is an Amsterdam based collective of freelance advertising creatives. My roles: finance, HR, account management.

• Interaction planner

  Dynamic Zone

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  July 2001 — January 2003 (1 year 7 months)

  DZ was the creative brand agency from Leo Burnett Amsterdam. Output: experiential marketing, events and online campaigns for Johnnie Walker (Diageo), Tele2 and Dutch Police.

• Product developer

  KPN Mobile

  (Public Company; 1001-5000 employees; Telecommunications industry)

  February 1999 — April 2001 (2 years 3 months)

  Based in The Hague, the Netherlands. Responsibilities: Introduction of new mobile entertainment services for m-info (first wireless portal in The Netherlands) and hi fun (consumer portal). Participant of KPN management development programme.

Joost Van De Loo’s Education

• City University London

  MA, International Journalism, September 2004 — September 2005

• Delft University of Technology

  MSci, Mechanical Engineering, August 1992 — August 1998

  Thesis project at Shell Research and Technology Centre Amsterdam. Internship at Eskom (energy, power generation) in South Africa.

  Activities and Societies:

  Virgiel: bar, OC, Taurus (board member), pre-Eeuwcommissie
  Gezelschap Leeghwater: secretary (127th board)

• Hageveld

  Atheneum, 1986 — 1992