Strategic planner (brand innovator) at Lemz
Amsterdam Area, Netherlands
- Current
- Past
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- Writer at EYE magazine (www.eye.nl)
- Strategic planner (brand innovator) at mortierbrigade
- Writer at Diplo magazine
- Consultant at ZN
- Associate producer at BBC Four / Winkontent
- Co-founder at WD81
- Interaction planner at Dynamic Zone
- Product developer at KPN Mobile
- Education
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- MA, City University London
- MSci, Delft University of Technology
- Hageveld
- Recommended
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3 people have recommended Joost - Connections
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321
connections
- Industry
- Marketing and Advertising
Joost Van De Loo’s Summary
Currently based in Amsterdam I am a brand strategist passionate about bringing product development thinking and journalistic practices to the advertising domain.
Extensive, wide-ranging media experience through working for:
- mobile operator (product development mobile entertainment)
- digital ad agency (brand experiences)
- creative network (start-up)
- TV broadcaster (weekly BBC show about the media)
- international affairs magazine (writing articles)
- e-marketing think tank (editing a business book & blog)
- creative ad agency (strategic planning)
- radio show (weekly column about media & culture)
- trend magazine (writing articles)
MA International Journalism
MSci Mechanical Engineering
Joost Van De Loo’s Specialties:
Brand & Media strategy, Journalism (topics: Marketing as a service, Arts & Culture, Media, Technology/Energy),
Joost Van De Loo’s Experience
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Radio columnist
VPRO
(Public Company; 201-500 employees; Broadcast Media industry)
November 2007 — Present (1 year 9 months)
Weekly column in show "De Avonden" ('the nights') discussing new media experiments in the international arts & culture sector.
http://www.vpro.nl/programma/deavonden/ -
Strategic planner (brand innovator)
Lemz
(Partnership; 1-10 employees; Marketing and Advertising industry)
November 2007 — Present (1 year 9 months)
Strategic planning and brand innovation for clients such as De Lotto (Krasloten, instant lottery), De Friesland Zorgverzekeraar (health insurance) and Campina (Goedemorgen!, convenience breakfast).
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Writer
EYE magazine (www.eye.nl)
(Marketing and Advertising industry)
2008 — 2009 (1 year)
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Strategic planner (brand innovator)
mortierbrigade
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2006 — October 2007 (1 year 2 months)
Advertising strategy, brand innovation, new service development
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Writer
Diplo magazine
(Privately Held; 11-50 employees; Publishing industry)
May 2005 — May 2007 (2 years 1 month)
Diplo is a monthly London based international affairs magazine that combines cutting graphic design with serious analysis.
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Consultant
ZN
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 2006 — October 2006 (8 months)
Editing and launching Hyperthinker book & community platform. ZN is a think tank for emarketing and interactive communication.
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Associate producer
BBC Four / Winkontent
(Public Company; 11-50 employees; Broadcast Media industry)
December 2004 — May 2005 (6 months)
For The Desk, the BBC Four's new tv show about the media, presented by wallpaper founder Tyler Brule, I produced a weekly item called "Five cool things to watch".
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Co-founder
WD81
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2003 — August 2004 (1 year 7 months)
WD81 is an Amsterdam based collective of freelance advertising creatives. My roles: finance, HR, account management.
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Interaction planner
Dynamic Zone
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 2001 — January 2003 (1 year 7 months)
DZ was the creative brand agency from Leo Burnett Amsterdam. Output: experiential marketing, events and online campaigns for Johnnie Walker (Diageo), Tele2 and Dutch Police.
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Product developer
KPN Mobile
(Public Company; 1001-5000 employees; Telecommunications industry)
February 1999 — April 2001 (2 years 3 months)
Based in The Hague, the Netherlands. Responsibilities: Introduction of new mobile entertainment services for m-info (first wireless portal in The Netherlands) and hi fun (consumer portal). Participant of KPN management development programme.
Joost Van De Loo’s Education
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MA, City University London
MA , International Journalism , 2004 — 2005
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MSci, Delft University of Technology
MSci , Mechanical Engineering , 1992 — 1998
Thesis project at Shell Research and Technology Centre Amsterdam. Internship at Eskom (energy, power generation) in South Africa.
- Activities and Societies:
- Virgiel: bar, OC, Taurus (board member), pre-Eeuwcommissie
Gezelschap Leeghwater: secretary (127th board)
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Hageveld
Atheneum , 1986 — 1992
