Global Marketing Strategist, CMO, Author and Digital Advisor
- Greater San Diego Area
Jon Samsel's Overview
- Chief Marketing Officer at DocDoc Pte. Ltd.
- Co-Founder & Global Brand Strategist at Heardable, Inc.
- Senior Vice President, Digital Marketing at Bank of America
- Founder and Managing Director at RoadLoans, a division of Ford Motor Company
- Senior Consultant at Cognitiative Inc.
- Consultant, Worldwide Developer Program at Apple Inc.
- Co-Founder and Head of Marketing at The Carronade Group
23 people have recommended Jon
Jon Samsel's Experience
Chief Marketing Officer
Privately Held; 11-50 employees; Health, Wellness and Fitness industry
December 2012 – Present (1 year 1 month) Singapore
Responsible for all online and offline marketing initiatives at DocDoc ranging from SEO, SEM, affiliates, strategic partnerships, display advertising, print, radio, events, branding, analytics, sponsorships, spokesmodels, contests, social media, PR, etc. on a shoestring, start-up budget.
* Generated 1/2 million video views for an innovative, global social media sponsorship & contest at a 175% ROI (and ongoing)
* Launched PR initiatives that promoted the brand to 1 million offline consumers for under $10k
* Grew social media fan base on Facebook by 820%
* Played a critical brand integration role during the merger of DocDoc and Doctorpage, including the brand style guide, digital, and print collateral
* Helped DocDoc get named as a finalist for the 2013 Red Herring Top 100 Asia Award
DocDoc is the #1 healthcare appointment portal in Asia with a community of over 500,000 engaged users searching for health-related information and healthcare services each month. The organization includes key investors such as Mr Koh Boon Hwee (former Chairman of DBS bank, Singtel, and Singapore Airlines), 500 Startups (leading Silicon Valley VC led by Dave McClure, formerly with PayPal and Facebook), Jungle Ventures (a Singaporean VC, backed by the Singapore Government's NRF program) and Michael Brehm (Founder of Rebate Networks, Business Angel of DailyDeal which was acquired by Google, brands4friends acquired by eBay, and scoreloop acquired by RIM).
Co-Founder & Global Brand Strategist
Privately Held; 1-10 employees; Internet industry
July 2010 – December 2012 (2 years 6 months) Singapore
Co-founder and brand strategist for this big data analytics platform that provides real-time competitive intelligence for digital brands worldwide. Clients include Hilton Hotels, Benihana, Toyota, Mattel, Enzoani Bridal, Iberostar Hotels, Omnicon, Wal-Mart, Discover Home Loans, Paramount, Charles Schwab, and more. As Global Brand Strategist, duties included managing all aspects of global strategy, brand building, search, social and email marketing programs, as well as advertising campaigns in the US and Singapore.
Senior Vice President, Digital Marketing
Public Company; 10,001+ employees; BAC; Banking industry
February 2004 – April 2010 (6 years 3 months) Pasadena, CA
Led and executed end-to-end marketing programs for home loans/insurance product & services across TV, digital, mobile, search and display, social media for bankofamerica.com to drive awareness and purchase.
Founder and Managing Director
Public Company; 10,001+ employees; F; Automotive industry
September 1999 – October 2003 (4 years 2 months)
Founder of RoadLoans.com and served as Managing Director for this web-based, direct-to-consumer lending division of Ford Motor Company that purchased $1 billion in new auto loans annually. The company was sold to Santander, one of the world's largest banks.
April 1998 – August 1999 (1 year 5 months) San Francisco Bay Area
Managed multiple concurrent client projects for this Bay Area consultancy specializing in marketing research, strategic planning and communications. Clients included Oracle, Quantum, Cox Target Media, Sun Microsystems, Red Hat, Cisco, Clarify, and start-up companies
Led research studies, interviewed senior-level contacts; analyzed findings and presented recommendations to clients to aid in strategic business planning and marketing decision making
Created case studies, reports, messaging platforms, business tools and collateral
Consultant, Worldwide Developer Program
Public Company; 10,001+ employees; AAPL; Consumer Electronics industry
December 1996 – March 1998 (1 year 4 months)
Jon Samsel's Organizations
Heardable, Inc.Board of Advisors
- July 2010 to Present
EverymakerBoard of Advisors
- November 2013 to Present
Everymaker is the #1 online marketplace in Asia where DIY enthusiasts go to design, develop and produce virtually anything using 3D printing technology, and sell them to everyone, everywhere, anytime while sharing in the revenue.
Jon Samsel's Publications
- Allworth Press
- January 9, 1999
The visionary strategy set forth in this dynamic guide defines and helps resolve the key challenges that all companies face as the Web becomes an integral part of doing business.
- November 1, 1997
An interactive guide for exploring creativity, creative development, and business development issues for the interactive media developer. It was the first multimedia PDF workbook ever commissioned by Apple.
- Allworth Press
- January 1, 1999
Novice writers can depend on this straightforward guide to tell them exactly how to create and move their book ideas from proposal stage to published page.
- Allworth Press
- December 1, 1998
The complexities of interactive writing are explained in this lucid guide covering Internet soap operas, educational kiosks, web-based training, and global gaming narratives.
- Allworth Press
- May 1, 1999
This handbook guides aspiring writers as well as seasoned pros through the mysteries of researching, writing, and selling freelance articles for magazines, newspapers, and Internet zines. It gives a complete overview of various types of articles and their potential markets, and explains how to write and pitch articles to editors in each market successfully.
- Watson-Guptill Publications
- May 1, 1998
The definitive resource that teaches you everything you need to know about creating an interactive music title; from working with a record company, to designing, and distributing your own product.
- Carronade Group
- January 15, 1996
The definitive guide for writers of multimedia stories, edutainment, interactive fiction, and business interaction design.
Going Global: Marketing and Distribution of Multimedia
- Carronade Group / Multimedia Development Group (MDG)
- September 3, 1995
This research report is a comprehensive study of global opportunities for multimedia development, localization, marketing and distribution, covering multimedia markets and technology trends in over 25 countries across Europe, Asia, Africa and North America. It is designed to be used as a contact and statistical resource for developers, investors and marketers interested in selling multimedia products and services overseas.
Jon Samsel's Additional Information
Contact Jon for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
View Jon Samsel’s full profile to...
- See who you and Jon Samsel know in common
- Get introduced to Jon Samsel
- Contact Jon Samsel directly