Jon Samsel

Jon has a 17 year background in Internet business strategy and e-commerce. Jon is a blogger, published author, and speaker. Currently, Jon focuses on social-search marketing, website optimization, content publishing & syndication, as well as paid online marketing campaigns.

Jon co-authored five books, one of which is available for free in a cool, 3D PDF format by following this link:

http://www.jonsamsel.com/books

Follow me on Twitter: http://www.twitter.com/jonsamsel

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Jon Samsel’s Specialties:

Online marketing, microsite development, landing page optimization, social media marketing, SEO, SEM, UGC, Twitter applications, mash-ups, user-centric design, blogging, writing, public speaking, mobile interface design, and e-commerce integration. Jon is based in Pasadena, CA, 10 minutes away from downtown Los Angeles.

Jon Samsel’s Experience

Senior Vice President Digital Marketing

Bank of America

(Public Company; BAC; Banking industry)

January 2009 — Present (11 months)
Senior Vice President

Countrywide

(Public Company; 10,001 or more employees; CFC; Financial Services industry)

February 2004 — January 2009 (5 years )

Helped transform Countrywide Home Loans into the largest mortgage lender on the Internet.

• Developed and executed customer acquisition, retention and engagement campaigns with the objective of increasing growth, awareness and revenue

• Partnered with other marketing teams, both internally and with key external partners, to implement effective cross-platform marketing campaigns and promotions

• Worked with content, product and editorial teams on all online creative development, promotions, DRTV, and consumer education initiatives

• Utilized campaign performance and website traffic data to continually test, analyze and optimize campaigns, creative, targeting, landing pages, SEO, and email programs

• Curently testing Web 2.0 initiatives such as online communities and social networks including the aggregation and use of consumer-generated content, customizable widgets, mash-ups, and viral videos
Managing Director

Ford Motor Company, RoadLoans.com & Triad Divisions

(Public Company; 10,001 or more employees; F; Financial Services industry)

September 1999 — October 2003 (4 years 2 months)

Founder and Managing Director of RoadLoans.com, Ford's Internet direct-to-consumer lending division. Later promoted to VP of Sales & Marketing for Ford's sub-prime lending unit, Triad Financial.

Responsible for leading strategy, development and execution of customer awareness, acquisition, retention, and engagement initiatives across multiple Ford digital properties.

Directed email marketing efforts focused on interest-based, behavioral, transactional and sequential marketing programs
Senior Consultant

Cognitiative Inc.

(Privately Held; 11-50 employees; Management Consulting industry)

April 1998 — August 1999 (1 year 5 months)

Senior web strategist working with Ken Orton, CEO of PreviewTravel.com, boardmember AutoByTel.com and Wine.com -- and well as Lauire Windham, President.

E-business consulting clients included Cisco, Quantum, Oracle, Sun, Oracle, Veritas, 3M, Digital Island, Clarify, Personic Software, LSI Logic, ONSALE.com and Saratoga Systems.
Contractor / Consultant

Apple Inc.

(Public Company; 10,001 or more employees; Computer Hardware industry)

December 1996 — March 1998 (1 year 4 months)

Responsible for writing, editing and designing innovative marketing resources such as books, white papers and interactive CD's for the Apple Media Program (distributed to 20,000+ Apple developers worldwide).

Authored and produced one of the first interactive PDF guides over made using Adobe Acrobat which incorporated text, audio, video and links to external websites -- cutting edge interactivity for the mid-90's!
Vice President, Business Development

The Carronade Group

(Publishing industry)

February 1993 — November 1996 (3 years 10 months)

Created and distributed digital properties across multiple platforms, including online, books, directories, video, and e-books. Corporate sponsors included Oracle, Macromedia, Apple, UUNET, Avid, Sybase, Cinram, Jupiter Communications, The Red Herring and Macworld.

Played a critical role in developing one of the first online subscription databases made available to business subscribers worldwide.
Talent & Literary Agent

Media Artists Group

(Privately Held; 11-50 employees; Entertainment industry)

February 1990 — January 1993 (3 years )

Solicited employment and negotiated talent contracts for Hollywood actors, writers and directors. Secured international financing, insurance and distribution deals for bundled feature film packages.

Jon Samsel’s Education

UCI

September 1996 — September 1998

Activities and Societies:

Employed as an adjunct Instructor – Writing & Interactive Design
UCLA

September 1996 — June 1997

Activities and Societies:

Employed as an adjunct Instructor – Writing & Interactive Design
California State University-Fullerton

BA , Communications , 1983 — 1987
Pepperdine University

Graziadio School of Business September 2001

Additional Information

Jon Samsel’s Websites:

My Blog

Jon Samsel’s Groups:

Member: Sigma Alpha Epsilon fraternity.
Co-founder: The Wednesday Night Club, an multimedia networking group.

Executive Suite
LinkedSEO
On Startups - The Community For Entrepreneurs
Inbound Marketers - For Marketing Professionals
Facebook.com
Consultants Network
eMarketing Association Network
TopLinked.com (Open Networkers)
Online Advertising Professionals
ThoseinMedia
E-Commerce Network
Sr level Internet Marketers Group, Internet Marketing Professionals Only.
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Twitter
Mobile Content
Online Marketing Network
Social Media Marketing
SalesBlogcast.com
User Experience
INTERACTIVE GROUP
Tweeple
Apple - Current and Former Employees
Magnet - New Media & Technology Positions
Media & Entertainment Professionals
Marketing & Communication Network
Michel Reverte
STRATEGY PROFESSIONALS NETWORK
twitter innovators Innovation & Creativity Network of Tweeters
Atlanta Networking Menu Group
Social Media Academy
Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity

Jon Samsel’s Honors:

• Dead Ahead: The Web Dilemma and the New Rules of Business (Co-Author) – Allworth Press
• Writing For Interactive Media: The Complete Guide (Co-Author) – Allworth Press
• How to Write Books That Sell (Co-Author) – Allworth Press
• How to Write Articles That Sell (Co-Author) – Allworth Press
• Interactive Producer’s Handbook (Editor) – Carronade Group Press
• The Multimedia Directory, 8 editions (Editor) – Carronade Group Press
• Interactive Music Handbook: The Definitive Guide to Internet Music Strategies, Enhanced CD Production and Business Development (Co-Author & Editor) – Carronade Group Press
• Going Global: Marketing and Distribution of Multimedia (Co-Author & Editor) – Carronade Group Press
• The Killer Content Workbook CD-ROM (Author & Designer) – Apple, Inc.

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Jon Samsel’s Summary

Jon Samsel’s Specialties:

Jon Samsel’s Experience

Senior Vice President Digital Marketing

Bank of America

Senior Vice President

Countrywide

Managing Director

Ford Motor Company, RoadLoans.com & Triad Divisions

Senior Consultant

Cognitiative Inc.

Contractor / Consultant

Apple Inc.

Vice President, Business Development

The Carronade Group

Talent & Literary Agent

Media Artists Group

Jon Samsel’s Education

UCI

UCLA

California State University-Fullerton

Pepperdine University

Additional Information

Jon Samsel’s Websites:

Jon Samsel’s Groups:

Jon Samsel’s Honors:

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