Jon Samsel

Jon Samsel

Chief Marketing Officer & E-Commerce Leader: Heathcare, Mortgage, Communications, Software, Digital Currency

Greater San Diego Area

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Jon Samsel's Overview


500+ connections

Jon Samsel's Experience

Interim CMO & Strategic Consultant

Coin Of Sale

Public Company; 1-10 employees; Financial Services industry

January 2014Present (4 months) Greater San Diego Area

Coin Of Sale is a point of sale software solution for merchants that allows any retail business to safely accept & manage payments in Bitcoin.

Chief Marketing Officer

DocDoc Pte. Ltd.

Privately Held; 11-50 employees; Health, Wellness and Fitness industry

December 2012December 2013 (1 year 1 month) Singapore

DocDoc is the #1 digital healthcare portal in Asia with a community of over 500,000 engaged users searching for health-related information and healthcare services each month. The organization includes key investors such as Mr Koh Boon Hwee (former Chairman of DBS bank, Singtel, and Singapore Airlines), 500 Startups (leading Silicon Valley VC led by Dave McClure, formerly with PayPal and Facebook), Jungle Ventures (a Singaporean VC, backed by the Singapore Government's NRF program) and Michael Brehm (Founder of Rebate Networks, Business Angel of DailyDeal which was acquired by Google, brands4friends acquired by eBay, and scoreloop acquired by RIM). DocDoc is doing business in Singapore and Korea, and soon Malaysia and Indonesia.

* Executive in change of digital marketing, traditional marketing and some B2B, including SEO, SEM, affiliate marketing, strategic partnerships, display advertising, print, radio, live events, branding, analytics & reporting, sponsorships, spokespeople, social media, and public relations.

* Tell Your Story campaign generated 1/2 million video views, press stories and thousands of social media mentions, while generating a 190% ROI.

* Launched PR initiatives that promoted the brand to 1 million+ consumers for under $10k.

* Grew social media fan base on Facebook by 1,270% (from 4,800 likes to 65,748).

* Helped DocDoc become a finalist for the 2013 Red Herring Top 100 Asia Award.

Chief Marketing Officer & Co-Founder

Heardable, Inc.

Privately Held; 1-10 employees; Internet industry

July 2010December 2012 (2 years 6 months) Singapore

Co-founder and CMO for this data analytics platform and research firm that provides real-time competitive intelligence for digital brands worldwide. Clients included Hilton Hotels, Toyota, Enzoani Bridal, Iberostar Hotels, Omnicon, Wal-Mart, Charles Schwab, and more. Spoke at industry events and created over 20 business presentations that have been viewed over 100,000 times on Slideshare.

Marketing Senior Vice President

Bank of America

Public Company; 10,001+ employees; BAC; Banking industry

February 2004April 2010 (6 years 3 months) Pasadena, CA

Managed multi-million dollar annual marketing budget and direct response lead acquisition campaigns for Countrywide, prior to being acquired by Bank of America. At BofA, was a key executive that oversaw or collaborated on DRTV, SEM, SEO, display advertising, website strategy & development, mobile & social media marketing, content marketing, multivariate landing page testing, usability testing, mobile, and email marketing (50 million customers).

Managing Director & Founder

RoadLoans, a division of Ford Motor Company

Public Company; 10,001+ employees; F; Automotive industry

September 1999October 2003 (4 years 2 months) Huntington Beach, CA

Promoted from Director of E-Commerce to Managing Director of RoadLoans. Developed this web-based, direct-to-consumer lending division of Ford Motor Company into a thriving business that purchased $1 billion in new auto loans annually. The company was sold to Santander, one of the world's largest banks.

* Managed a $10 million dollar annual budget and a 100 person team.

* Negotiated national strategic partnerships with AutoTrader, Allstate, Payless Car Rental, Thrifty Car Rental, Sharper Image, and Kragen Auto Parts.

* Managed an 80 person customer service call center and launched the first live chat service in the sub-prime auto finance industry.

Responsible for overseeing all e-commerce, MARCOM, and business development activities for this sub-prime auto finance unit of Ford, including managing an team of 20 employees, managing external agencies and technology partners, as well as integrating with RouteOne, a web-based credit application management and e-contracting system for automotive dealerships.

Head of Marketing / Sr. Consultant

Cognitiative Inc.

April 1998August 1999 (1 year 5 months) San Francisco Bay Area

Ran all marketing for this e-business and digital communications agency. Clients included: Oracle, Quantum, Cisco, Sun, 3M,, Access Graphics, Peugeot, Digital Island, Veritas, Clarify, Personic, LSI Logic and Saratoga Systems.

Co-authored a book with company's CEO, plus wrote articles & white papers. Pitched company stories to the press and prepped the CEO for TV and radio interviews.

Marketing Consultant, Apple Media Program

Apple Inc.

Public Company; 10,001+ employees; AAPL; Consumer Electronics industry

December 1996March 1998 (1 year 4 months) Cupertino, CA

Wrote and produced white papers, how-to guides, and interactive workbooks that were distributed to Apple developers worldwide (books, CDs, PDFs, and online libraries).

* Co-authored the Interactive Writer's Handbook which became one of the most-requested educational guides of its time and went on to become a textbook at over 40 colleges.

* Wrote and produced The Killer Contest Workbook, an interactive guide for exploring creativity, creative development, and business development issues. It was the first multimedia PDF workbook ever commissioned.

Jon Samsel's Organizations

  • Heardable, Inc.

    Board of Advisors
    • July 2010 to Present

    Heardable provides big data for brands. Billions of data points. Millions of international brands. Hundreds of different metrics. Years of social data.

Jon Samsel's Publications

  • Dead Ahead: The Web Dilemma and the New Rules of Business

    • Allworth Press
    • January 9, 1999
    Authors: Jon Samsel

    The visionary strategy set forth in this dynamic guide defines and helps resolve the key challenges that all companies face as the Web becomes an integral part of doing business.

  • The Killer Content Workbook

    • Apple
    • November 1, 1997
    Authors: Jon Samsel

    An interactive guide for exploring creativity, creative development, and business development issues for the interactive media developer. It was the first multimedia PDF workbook ever commissioned by Apple.

  • How to Write Books That Sell

    • Allworth Press
    • January 1, 1999
    Authors: Jon Samsel

    Novice writers can depend on this straightforward guide to tell them exactly how to create and move their book ideas from proposal stage to published page.

  • Writing for Interactive Media: The Complete Guide

    • Allworth Press
    • December 1, 1998
    Authors: Jon Samsel

    The complexities of interactive writing are explained in this lucid guide covering Internet soap operas, educational kiosks, web-based training, and global gaming narratives.

  • How to Write Articles That Sell

    • Allworth Press
    • May 1, 1999
    Authors: Jon Samsel

    This handbook guides aspiring writers as well as seasoned pros through the mysteries of researching, writing, and selling freelance articles for magazines, newspapers, and Internet zines. It gives a complete overview of various types of articles and their potential markets, and explains how to write and pitch articles to editors in each market successfully.

  • Interactive Music Handbook

    • Watson-Guptill Publications
    • May 1, 1998
    Authors: Jon Samsel

    The definitive resource that teaches you everything you need to know about creating an interactive music title; from working with a record company, to designing, and distributing your own product.

  • Interactive Writer's Handbook

    • Carronade Group
    • January 15, 1996
    Authors: Jon Samsel

    The definitive guide for writers of multimedia stories, edutainment, interactive fiction, and business interaction design.

  • Going Global: Marketing and Distribution of Multimedia

    • Carronade Group / Multimedia Development Group (MDG)
    • September 3, 1995
    Authors: Jon Samsel

    This research report is a comprehensive study of global opportunities for multimedia development, localization, marketing and distribution, covering multimedia markets and technology trends in over 25 countries across Europe, Asia, Africa and North America. It is designed to be used as a contact and statistical resource for developers, investors and marketers interested in selling multimedia products and services overseas.

Jon Samsel's Additional Information

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