Jonathan Pape, MBA

Current

Digital Marketing Search Specialist at Meijer

Past

Chief Marketing Officer: CMO at BlipNut.com
Director of Internet Marketing at TVM
Internet Traffic Manager at Expedia Specialty Products

Web Developer at PSA (Self-employed)
Document Coordinator at Siemens Dematic
Assistant Manager at Diesel Clothing Georgetown

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Education

Western Michigan University - Haworth College of Business
Davenport University

Recommended

4 people have recommended Jonathan

Connections

194 connections

Industry

Internet

Websites

Jonathan Pape, MBA’s Summary

Jonathan currently works as an Digital Marketing Search Specialist for Meijer, a large privately owned retailer in the midwest with over 187 stores. Jon oversees the Search Engine Marketing (SEM) and Search Engine Optimization (SEO) for Meijer.com, a large department store web site.

Meijer is listed by Forbes as 29th most Reputable Company in US - http://tinyurl.com/lfxpcb

Jon recently completed his MBA in marketing and international business from Western Michigan University (WMU).

Jon has experience managing search engine marketing (SEM), email, affiliate, search engine optimization (SEO), contextual advertising, behavioral marketing, peripheral sites, and online video.

Feel free to contact Jonathan through http://jon-pape.com.

Advertising Credentials
• Jon has developed and maintained multiple search engine accounts (using Google's My Client Center (MCC)) and created product advertising strategy using multiple search engines including Google AdWords, Yahoo Overature, MSN, Enhance, and LookSmart.
• Managed an advertising budget of 1 million dollars a month.
• Hired to restructure an existing AdWord campaign, Jon reduced the companies spending by 20% and increased their sales 5%, which equaled over $40,000 a month in total savings.
• Jon was responsible for building a dynamic AdWord system to create, update and organize URL’s based on direct product sales, location, and activity.
• Maintained a Return on Advertising Spending (ROAS) of nearly 300%.
• Jon has achieved the Google Professional Adword Certification and Yahoo Ambassador Certification.
• Jon has completed the Perry Marshall Sales consultation courses.

Jonathan Pape, MBA’s Specialties:

Search Engine Marketing (SEM), Search Engine Optimization (SEO), affiliate marketing, contextual advertising, behavioral marketing, peripheral sites, online video, web development, and UI design.

Jonathan Pape, MBA’s Experience

Digital Marketing Search Specialist

Meijer

(Privately Held; Retail industry)

March 2008 — Present (1 year 9 months)

Working with Meijer's to improve their SEM, SEO, and Social Networking.
Chief Marketing Officer: CMO

BlipNut.com

(Privately Held; 1-10 employees; Internet industry)

December 2007 — May 2008 (6 months)

Responsible for strategic marketing growth and promotion of BlipNut.com
Director of Internet Marketing

TVM

(Privately Held; 51-200 employees; Health, Wellness and Fitness industry)

March 2006 — February 2008 (2 years )

Managed five different brand websites, over 50 individual products, 95 plus Google accounts, Yahoo and MSN accounts, 10 comparative sites with 125 products, 9 micro-sites, affiliate recruitment program and website, affiliate earning channel, email marketing, and SEO, website content project.
Internet Traffic Manager

Expedia Specialty Products

(Public Company; 5001-10,000 employees; Internet industry)

February 2005 — February 2006 (1 year 1 month)

• Analyzed data links between Vacationspot.com, Hotels.com, Expedia, Hotwire, and other IAC brands expanding product cross-selling.
• Planned and developed contract management system, vacation rental SEM system, and vacation rental wiki intranet.
Web Developer
PSA (Self-employed)

(Self-Employed; Myself Only; Internet industry)

June 2004 — February 2005 (9 months)

Developed and implemented a variety of e-commerce, shopping cart, and promotional websites, as well as, some record label and promotional graphic design.
Document Coordinator

Siemens Dematic

(Public Company; 5001-10,000 employees; Industrial Automation industry)

November 2000 — September 2003 (2 years 11 months)
Assistant Manager

Diesel Clothing Georgetown

(Privately Held; 11-50 employees; Retail industry)

September 1999 — September 2000 (1 year 1 month)

Jonathan Pape, MBA’s Education

Western Michigan University - Haworth College of Business

MBA , International Business and Marketing , 2000 — 2008

I just have a couple classes till I graduate.
Davenport University

BS , eCommerce , 2002 — 2004

Additional Information

Jonathan Pape, MBA’s Websites:

Jonathan Pape, MBA’s Interests:

Motorcycles, Sailing, Kayaking, Snowboarding, DJing (music in general), Art, Design, Architecture

Jonathan Pape, MBA’s Groups:

Urban Institute of Contemporary Art, Volunteer
Division Area Arts Cooperative, Volunteer
Free Radical Art Gallery, Contributor
Grand Rapids Young Professionals, Member
American Advertising Federation, Member
Ad Club WMI, Member
Flash Focus, Member
eMarketer, Member, Socially Acceptable