
Digital Strategist & Social Media Consultant
Rochester, United Kingdom

Digital Strategist & Social Media Consultant
Rochester, United Kingdom
I'm an internet marketing consultant. I help business owners who know they need to improve their internet marketing activities but don't know where to start.
I provide practical consulting and do the work. I work as your digital marketing manager and put the internet marketing strategy in place. Often these skills are missing from businesses. I solve that problem. I help businesses ensure that their internet marketing is in line with their business objectives and working hard to find them new customers, increase awareness and drive sales.
You need to go beyond your website today to achieve success. I'll reach out using email, social media (like Twitter, Facebook, LinkedIn, YouTube and others), SEO, a blog, online PR and other techniques. This will improve your search rankings and will also put you in front of many other people in targeted communities across the web.
I help make internet marketing simple and I help you succeed.
Internet marketing strategy, Social media marketing, Profile creation and optimisation, Content creation and posting, Blog creation and optimisation, Facebook profile and content, Twitter profile and content, LinkedIn profile and content, Customer acquisition and retention, Mobile marketing & content, Email marketing, Online PR, Social media and viral marketing, eCRM, Product development and marketing, Sales promotions, Business development
(Privately Held; Management Consulting industry)
February 2010 — Present (2 months)
Creation Healthcare provide strategic digital marketing consultancy to the pharmaceutical industry. I'm excited to be working with them as I get to focus my internet marketing skills in ways that will help improve people's health. It is an exciting time as social media is opening up access to information that has previously been hard to for patients to find. We work globally and our team consists of some of the best healthcare and digital marketing people in the World. Now, I think that sounds pretty great.
(Privately Held; Marketing and Advertising industry)
July 2007 — Present (2 years 9 months)
I help businesses benefit from internet and social media marketing. I create the services and campaigns to deliver success.
On the internet today you need to go beyond your website. You need to participate in the day to day conversations of people's lives - it's called social media. Using blogs, social bookmarking, forums, Twitter, Facebook, YouTube, LinkedIn and other such tools I put your business into new communities. This improves your search ranking, it increases your web traffic and it raises your profile.
Social media has levelled the playing field for any business to succeed. I can help you acheive this.
(Privately Held; 11-50 employees; Wireless industry)
May 2004 — August 2007 (3 years 4 months)
Trusted was a provider of mobile marketing and mobile content solutions. Its focus was split between the two with the marketing and advertising taking the lead from 2006 onwards. Clients included RBH, Warner Music, Buongiorno, Lloyds TSB, Jaguar, Land Rover, Adams, Learning Skills Council, Jamba, Southern Fried Records, Medialicous and more.
(Public Company; Consumer Services industry)
October 2002 — May 2005 (2 years 8 months)
Responsibilities:
Product planning and development including briefing of technical and content management teams.
Product marketing and communications for launch and growth of services.
Briefing and supporting Sales Team to secure advertising and sponsorship revenues.
Multi-level customer communication programs across mobile, digital and traditional media for customer acquisition and customer retention (CRM).
Identifying opportunities with partners and planning marketing support for products and services.
Promotional tie-ins with partners, content owners and media companies to exploit content and drive revenues.
Revenue responsibilities for team including ROI targets, ARPU and profits.
(Public Company; 501-1000 employees; Online Media industry)
2000 — 2002 (2 years )
Responsibilities:
Brand and Product marketing. Quarterly planning of strategic and tactical campaigns including, when required Agency selection, briefing and management.
Partner on portal marketing. Identifying opportunities to drive usage and revenues of services.
Promotional activity and data generation to generate site visitors and loyalty. Planned quarterly and presented to Sales Team to highlight advertising and sponsorship opportunities.
Email marketing and CRM of user base. Identifying user groups needs and expectations in order to target them effectively, generate advertising opportunities and grow reach of Lycos services.
(Public Company; 51-200 employees; Marketing and Advertising industry)
November 1999 — April 2000 (6 months)
I was the Account Manager for the Nissan Almera launch. Responsible for championing the creative concept from design through to delivery. I managed a team of 6 country managers and was the direct contact for the European brand team and individual country marketing and sales directors. This was a 6 month secondment which ended successfully with the project delivered on time and on budget.
(Public Company; Consumer Services industry)
1998 — 2000 (2 years )
Achievements:
Nissan Europe (in Amsterdam) pan-European launch for Nissan Almera and European motor shows 2000. Planning, budgeting, creative and delivery of all product collateral to 29 countries.
Danone field marketing; national sampling campaign for Danone in city centre’s and malls - over 1m samples.
Sunny Delight first in-store and radio promotion. Scratch-card mechanic with branded prizes. Co-sponsorship of Capital Extravaganza.
20th Century Fox sponsorship and partner development for theatrical (cinema) film release activity
(Consumer Services industry)
1997 — 1998 (1 year )