
VP Marketing and Co-Founder at Marketo
San Francisco Bay Area

VP Marketing and Co-Founder at Marketo
San Francisco Bay Area
• Thirteen years of enterprise software experience, with industry-recognized expertise in marketing automation and analytic software.
• Visionary thinker with demonstrated success translating vision into strategy and action.
• Experience leading product strategy and marketing; creating marketplace awareness and excitement; and developing marketing programs that drive leads and generate revenue.
• Proven ability to build, manage, and motivate high-performance teams; recruit top candidates; and develop talent in the organization.
• MBA from Stanford Business School (honors) and BA in Physics from Harvard College (honors).
Domains: Marketing automation, analytics, business intelligence, data mining, campaign management, customer relationship management, CRM.
Skills: Product management, product marketing, search marketing, pay per click, email marketing, demand generation, lead nurturing, corporate communications, press relations, analyst relations, AR/PR.
(Privately Held; 11-50 employees; Computer Software industry)
November 2005 — Present (3 years 1 month)
Marketo provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive more revenue and improve marketing accountability. We use "Enterprise 2.0" Sales and Marketing techniques to ensure that Marketo is easy to buy and use.
Responsibilities include Corporate Strategy, Corporate Marketing, Corporate Communications, Demand Generation, Product Marketing and Product Management.
Drove highly successful company launch
Directly responsible for selling first 50 customers
Co-lead efforts to raise Series A and Series B financing
Author of the popular blog, Modern B2B Marketing: http://blog.marketo.com/
(Public Company; 201-500 employees; EPNY; Computer Software industry)
January 1999 — September 2005 (6 years 9 months)
Drove Epiphanys transformation from a horizontal, product-oriented organization to a focused, industry solution-oriented company. Grew license revenue from targeted solutions by 210% and pipeline by 350% (compared to the two years prior).
Built and led a high-performance team recognized across the company for driving bottom-line results. This team was responsible for:
Solution Development: Defining market strategy and product positioning; developing targeted, repeatable solutions aimed at specific buyers in core industries
Core Market Revenue: Aligning with Sales and SI partners to drive business at key accounts
Communication: Evangelizing solution value and customer success to press and analysts
Go-to-Market: Maintaining competitive intelligence; creating solution oriented sales tools; managing pricing and packaging; marketing to and with partners
(Public Company; 201-500 employees; EPNY; Computer Software industry)
January 1999 — August 2005 (6 years 8 months)
Primary business owner for Epiphanys flagship marketing and analytic solutions. Responsible for all aspects of product vision and strategy, product marketing, and product management. Led products from launch in 1999 to become the leading solution with over 300 customers; top ratings from Gartner and Forrester; and the highest scores for market share and functionality.
Vision: Created a compelling vision for marketing-centric CRM through intelligent interactions. Drove awareness into the marketplace through whitepapers, press placements, and analyst briefings.
Product Management: Managed team that coordinated end-to-end product management process from initial conception through design and development and launch; managing OEM and partner relationships; and ongoing sales enablement and customer support.
(Privately Held; 201-500 employees; Management Consulting industry)
June 1998 — August 1998 (3 months)
Summer position. Developed financial model and valuation scenarios as part of a small BCG team responsible for launch of a business-to-consumer e-commerce venture to sell items for the home.
(Privately Held; 11-50 employees; Management Consulting industry)
October 1995 — August 1997 (1 year 11 months)
Boutique strategy consulting firm focused on customer value management. Xchange, a leading campaign management company (now part of Amdocs), was spun out of this company.
(Privately Held; 201-500 employees; Management Consulting industry)
August 1994 — September 1995 (1 year 2 months)
Designed, executed, and led strategic analyses in a team environment, focused primarily on CRM in the credit card, retail banking, and insurance industries.
MBA, Business, August 1997 — May 1999
Arjay Miller Scholar (top 10% of class)
AB, Physics, August 1990 — June 1994
Magna cum laude
CMO Council Advisory Board - SELECT & CONNECT Strategies for Targeted Acquisition and Retention