Jon Michaeli

Current

Digital Marketing Consultant at independent (Self-employed)

Past

VP, Marketing at WorldMate
VP, Consumer Marketing at Panraven
VP, Marketing at Gather.com

Director of Marketing, Partner Brands at World Travel Holdings (formerly NLG)
Sr. Associate, Corporate Strategy & Business Development at Princess Cruises
Business Development Intern at AltaVista Company
Group Manager, Product Management at Applied Insurance Research
Consultant at Coopers & Lybrand
Analyst at Abt Associates

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6 more...

Education

University of California, Los Angeles - The Anderson School of Management
Tufts University
Universidad Autónoma de Madrid

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Recommended

21 people have recommended Jon

Connections

500+ connections

Industry

Internet

Websites

Jon Michaeli’s Summary

Jon helps companies grow by developing and implementing winning marketing strategies. His particular focus is companies that rely on the Internet and e-commerce as key marketing and sales channels. His industry expertise includes travel, social media, online software, and mobile applications.

Jon has a strong record of increasing core metrics such as sales, subscriptions, acquisitions, conversions, upgrades, and cost savings. He is known for his drive to help companies succeed and thrive by leveraging limited resources to achieve aggressive goals, a skill which, in recessionary and/or startup environments, is invaluable.

Jon is adept at building and motivating U.S. and international teams. He has managed teams as large as 14 people and has been accountable for yearly marketing budgets as high as $3 million with full P&L responsibility. He also has successfully built relationships with many “big brand” partners and sponsors. Jon is bilingual (English/Spanish) and manages effectively in multicultural contexts.

Jon's colleagues describe him as very smart, analytical, dedicated, results-driven, a visionary, and possessing “astounding marketing prowess” and strong leadership skills.

Jon holds an MBA from the Anderson School of Management at UCLA and graduated summa cum laude from Tufts University with a BA in Economics. Jon currently resides in the metro Boston area.

Also goes by Jonathan Michaeli
Common name mispellings: John Michaeli, Jonathon Michaeli

Jon Michaeli’s Specialties:

branding, online marketing (search, affiliate, social media/networking) and merchandising, product marketing, big brand partner marketing and management, viral and WOM (word-of-mouth) marketing, SEM (search engine marketing), SEO (search engine optimization), strategic planning, market research (primary and secondary, qualitative and quantitative), financial modeling and forecasting, email and direct mail, P&L Management, project management and implementation, product launches

Jon Michaeli’s Experience

Digital Marketing Consultant
independent (Self-employed)

(Self-Employed; Marketing and Advertising industry)

March 2009 — Present (9 months)

Consulting early stage e-commerce, Web 2.0 consumer services and mobile companies across a wide range of marketing disciplines, including branding and positioning, product marketing, and digital strategy
VP, Marketing

WorldMate

(Wireless industry)

March 2008 — March 2009 (1 year 1 month)

Led a cross-functional, multicultural team based in the US and Israel to execute a 6-month corporate and product re-branding effort, including overhaul of company website, web application, and mobile client.

Increased conversion by 500% and upgrades to premium product by 100% on the company's website entry pages.

Led company-owned and -managed Web and mobile channels to exceed 100% in acquisitions and sales during the recession (when 3rd-party-managed channels saw significant downturns).
VP, Consumer Marketing

Panraven

(Privately Held; 11-50 employees; Internet industry)

January 2007 — February 2008 (1 year 2 months)

Drove and closed business partnerships with major professional sports teams/organizations (e.g. Boston Red Sox) and music labels (e.g. Universal Motown Records, Virgin/Capitol Records), resulting in several million incremental impressions on company and partner websites, significant coverage through Tier 1 media outlets, high level of active participation and quality of user generated content, and an explosion in viral sharing.
VP, Marketing

Gather.com

(Privately Held; 11-50 employees; Online Media industry)

March 2006 — January 2007 (11 months)

Directed all member acquisition and retention programs, increasing average daily signups by over 2000% in 10 months and producing an 8-fold increase in site membership.

Negotiated agreements with sponsors including Starbucks, Nintendo, Universal Studios, Amtrak, Amazon.com, Borders, and Simon & Schuster.
Director of Marketing, Partner Brands

World Travel Holdings (formerly NLG)

(Privately Held; 1001-5000 employees; Leisure, Travel & Tourism industry)

August 2003 — March 2006 (2 years 8 months)

Oversaw a portfolio of private label branded partnerships with both e-commerce travel companies and offline retailers, including Orbitz, Yahoo!, Priceline, Hotwire, Overstock, Sam's Club, Wal-Mart, and various airlines, accounting for combined annual gross sales exceeding $350M.

Achieved blended sales growth of 50% year-over-year, far outpacing company's internal sales forecast.
Sr. Associate, Corporate Strategy & Business Development

Princess Cruises

(Public Company; 1001-5000 employees; Leisure, Travel & Tourism industry)

July 2002 — August 2003 (1 year 2 months)

Drove all qualitative and quantitative market research from project conception and design to completion.

Assisted in integration planning for acquisition by Carnival Corporation to achieve $1B in cost savings over 5 years.
Business Development Intern

AltaVista Company

(Privately Held; 1001-5000 employees; CMGI; Internet industry)

June 2000 — September 2000 (4 months)

Drove 5 deals with full ownership and accountability; closed 3 deals resulting in an estimated $5M in advertising and e-commerce revenue.
Group Manager, Product Management

Applied Insurance Research

(Computer Software industry)

January 1998 — August 1999 (1 year 8 months)

Supervised team of 6 people in building B-to-B Internet service.
Consultant

Coopers & Lybrand

(Partnership; C&L; Accounting industry)

July 1997 — January 1998 (7 months)

Saved clients over $100M in tax expense through implementation of transfer pricing strategies.
Analyst

Abt Associates

(Privately Held; 1001-5000 employees; Research industry)

August 1995 — July 1997 (2 years )

Assessed the economic impact of environmental regulations, wrote reports and prepared presentations describing methodologies, conclusions and policy implications.

Jon Michaeli’s Education

University of California, Los Angeles - The Anderson School of Management

MBA , Marketing , 1999 — 2001

Activities and Societies:

Entrepreneurship Association, Marketing Association, High Tech Business Association
Tufts University

BA , Economics , September 1991 — May 1995

Summa Cum Laude

Activities and Societies:

Phi Beta Kappa
Universidad Autónoma de Madrid

Spanish Literature, History and Culture, Economics 1993 — 1994

All coursework conducted entirely in Spanish

Additional Information

Jon Michaeli’s Websites:

Jon Michaeli’s Interests:

tennis, extreme sports, traveling, hiking, high tech gadgets, having a good laugh

Jon Michaeli’s Groups:

eMarketing Association, Boston Interactive Marketing Association, Social Media Club

UCLA Anderson Alumni Network
Boston Web Innovators Group
Mobile Marketing Association
Inbound Marketers - For Marketing Professionals
Tufts University Alumni
Marketing Executives Group
Web 2.0
AMA Boston Marketers
eMarketing Association Network
E-Commerce Network
Innovative New Product & Service Innovators & Inventors
Chief Marketing Officer (CMO) Network
Wireless Internet Industry Executives (WIIE)...6,000+ members & growing!
Travel 2.0: Interactive Travel Industry Professionals
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Digital Marketing
Online Marketing Network
Social Media Marketing
iPhone Developers - www.iPhoneintouch.com
Ecommerce and Online Marketing Experts
Travel & Tourism Industry Professionals Worldwide
MarketingProfs
HealthCare & Wellness Innovators, Medical, Pharmaceuticals & Biotech Innovation Health Care Network
twitter innovators Innovation & Creativity Network of Tweeters
Future Trends
Social Media Marketing Mavens
Greater Boston Networking
Inbound Marketing University Alumni
Inbound Marketing Certified Professionals