Jonathan Crow

Past

Director of Marketing at Intalio
Director of Marketing at ThinkFree
Marketing Manager at SchoolMessenger

Product Marketing Manager at HP | Compaq | Tandem

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Education

University of California, Santa Cruz
Mira Mesa High School

Recommended

12 people have recommended Jonathan

Connections

404 connections

Industry

Internet

Websites

Jonathan Crow’s Summary

• Raised awareness of small unheard of corporation with limited resources to where numerous high profile articles compared us with top names in industry (e.g. Microsoft, IBM, and Google) and catapulted the company to market leader status

• Planned and implemented integrated marketing campaigns targeted to media, analysts and various communities through multiple communication vehicles (media releases, social media, partner and analyst communications) to provide increased buzz across channels

• Received awards in journals, publications, and conferences as a result of contest submissions and media pitches

• Conducted market research saving 15% of budget by finding and cutting ineffective marketing programs

• Identified and created programs for new verticals (higher education and school lunch), new markets in Latin America, and merger and acquisition opportunities

• Led team to redesign website, reinforcing brand identity and simplifying navigation, doubling site visits and dramatically increasing page views

• Reached tens of millions per month through PR activities placing articles in WSJ, ABC News Ahead of the Curve, National Public Radio, The New York Times, Inc. Magazine, BusinessWeek, Globe and Mail, CNet, ZDnet, PC Magazine, and other media

• Linked sales directly to specific ads through Google Ad tracking closed loop analysis of $6,000/month campaign resulting in over 1,000 leads/month

• Developed segmented email marketing programs 175,000 users, doubling response rate, raising blog mentions in influential publications, and increasing product use

Jonathan Crow’s Specialties:

Starting dynamic conversations

Jonathan Crow’s Experience

Director of Marketing

Intalio

(Privately Held; Computer Software industry)

January 2008 — September 2009 (1 year 9 months)

- Managed website redesign: led team to redefine look and navigation of website and rewrite content. Deployed WordPress as the CMS. Doubled web visits over previous site and increased average page views by 25%.
- Developed and analyzed advertising campaigns: created ads and targeted landing pages for Google Ads. Developed closed loop analysis tracking from click to sale enabling reduction of campaign budget with a higher conversion rate.
- Wrote and produced marketing collateral: interviewed customers and created success stories with quantifiable benefits, developed collateral aimed at vertical markets such as government, telecommunications, and finance.
- Directed events: scheduled speakers, booked venues and ran every aspect of operations for internal events and trade shows. User Group attendance exceeded expectations and culminated in multiple high value sales.
- Produced direct marketing campaigns: segmented 50,000 record list to provide evocative action items targeted to distinct interest groups. Open and click though rates increased by roughly 75%.
Director of Marketing

ThinkFree

(Internet industry)

November 2005 — December 2007 (2 years 2 months)

- Managed PR: oversaw outreach, strategy and talking points for discussions with media, analyst, and blog community. Increased typical impressions for articles by millions. Speaker submissions landed presentations at LinuxWorld, ETech, DEMO, Web 2.0, and more. Award submissions earned wins at top magazines.
- Acted as spokesperson: interviewed by numerous print, web, and radio media with typical audiences in the hundreds of thousands. Presented at conferences, user groups, tradeshows, and symposiums.
- Wrote and designed marketing content: brochures, speeches, fact sheets, press releases, web pages, and blogs. Managed and created email campaigns sent to 175k+ users, typically with 30k unique readers, and 5k click-throughs.
- Developed community relations programs: provided strategic external messages and participation in blog communities and social networking tools. Conversations increased awareness and positioned ThinkFree as one of the top three thought leaders in the community.
Marketing Manager

SchoolMessenger

(Privately Held; 51-200 employees; Education Management industry)

2003 — 2005 (2 years )

- Created, implemented, and managed internal and external marketing programs: defined highly targeted messages, created marketing plans, materials, and success stories, maintained brand identity, implemented direct marketing and advertising campaigns.
- Analyzed and maintained data for market segmentation and program efficiency: retained and updated prospect and customer lists based on demographic requirements. Developed procedures and reports for tracking and analyzing key data. Doubled sales leads via audience specific messaging.
- Researched trends and opportunities: surveyed prospects and customers for needs analysis. Explored funding and grant opportunities for prospects to purchase our solutions. Research opened new multi-million dollar market opportunities.
Product Marketing Manager

HP | Compaq | Tandem

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

1995 — 2003 (8 years )

- Directed communication projects: defined scope, set measurable goals, provided for flexibility in shifting requirements, balanced short and long-term goals to produce engaging communication vehicles.
- Developed cross-media content: print, web, multimedia (web, CD, and e-mail content), sales tools, white papers, data sheets, presentations and demonstrations for hardware and software products. Created interactive content and multimedia for web.
- Coordinated, designed, and delivered tradeshow presentations: shared knowledge and experiences at customer events and trade shows to promote active discussions between customers and the sales force.
- Energized 1000’s of customers, presenting solutions resulting in numerous qualified leads.
- Increased strategic use of web: identified critical dependencies to building strong web-marketing interactions between Product Marketing and the e-Marketing departments. Established web metrics as a tool for analyzing marketing ROI.

Jonathan Crow’s Education

University of California, Santa Cruz

BA , Politics , 1986 — 1995
Mira Mesa High School

Additional Information

Jonathan Crow’s Websites:

Jonathan Crow’s Interests:

Tennis, Education, Web 2.0

Jonathan Crow’s Groups:

Volunteer Center of Santa Cruz County, Board VP / Marketing Committee Chair: communicated benefits of Human Race fundraiser to obtain corporate sponsorships, in-kind contributions, increase agency and contributor participation. Categorized programs and agencies to better target marketing messages. Strategy was adopted in fundraising requests as well as the quarterly report given to its funding constituents. Lead new brand and logo creation and roll-out., New Tech Meetup, Twitter