
E-Commerce Sales and Marketing Manager
Philippines

E-Commerce Sales and Marketing Manager
Philippines
Joni proves that learning on your own is never impossible. The totality of her experience within the Internet arena started with learning Web Design as just a hobby years ago. Today, Joni fulfills the role of a full-time E-Commerce Sales and Marketing Manager which has exposed her to various matters in the worldwide web. Joni has also come a long way in cultivating her design and search engine marketing skills to push the websites she handles to reach their maximum potential. She has been working in the Search business for 4 years.
Search Engine Marketing, Web / Blog Design, WordPress, Content Writing, PPC, Email Marketing
(Marketing and Advertising industry)
May 2007 — Present (2 years 3 months)
- Ensures that e-commerce websites are visible in the top 5 spots of giant search engines (Google, Yahoo! and MSN); that traffic is constantly increasing; and that websites are generating sales and meeting goals.
- Performs Search Engine Optimization which involves keyword research, web copywriting, link building strategies, and proper site or layout structure.
- Handles other campaigns such as E-mail Blast, Paid Search Advertising, Affiliate Marketing, Social Media Marketing, web analytics, conversion optimization, and more.
- Ensures that websites are performing better than competitors.
- Is responsible for strategy, execution and analysis of online initiatives.
- Works closely with other departments in execution of online initiatives.
- Manages a group of web copywriters and SEM Specialists.
- Reports directly to E-Commerce VP.
Websites:
www.warplanes.com
www.aviationmodelworks.com
www.airforcemodelworks.com
www.airplanemodelworks.com
www.militarymodelworks.com
(Design industry)
May 2007 — Present (2 years 3 months)
- Works hand-in-hand with client to create a web design and blog theme by utilizing skills in graphic design, CSS, XHTML and PHP/MYSQL.
- Mainly uses WordPress as CMS and blogging tool.
- Ensures web usability and proper site structuring.
See design portfolio here:
http://www.taintedsong.com/portfolio/
http://ewebscapes.com/browse/blog-design/joni-ang/
(Hospitality industry)
December 2006 — May 2007 (6 months)
- Performed on-page and off-page search engine optimization for official hotel websites.
- Researched appropriate keyword phrases.
- Managed Pay-Per-Click Campaigns (Google Adwords and Yahoo! Search Marketing).
- Participated in Social Media sites and discussion forums to market hotel websites.
- Created websites or blogs needed for profit maximization through organic listings and viral marketing.
- Monitored websites’ traffic and performance through Google Analytics and Urchin.
- Researched on more ways to effectively promote websites online
- Maintained an optimized travel blog to improve main website's performance.
Some of the websites handled:
http://www.pontefino.com.ph
http://www.chateauroyaleresort.com
http://www.citygardenhotels.com/manila/
http://www.citygardenhotels.com/lotus/
http://www.richmondehotel.com
http://www.newhorizonhotel-manila.com
http://www.copasuites-makati.com
http://www.courtyardinn-subic.com
(Information Technology and Services industry)
2005 — 2006 (1 year)
- Performed pre-SEO analysis and researched on keyword phrases appropriate for a client's website
- Composed keyword-rich and search-engine friendly web content
- Created web templates to accommodate SEO content using HTML, Dreamweaver, and CSS
- Performed manual and fast submission of clients' URL to various search engines and directories
- Assisted in monitoring SEO monthly visibility reports
- Designed web sites and directories for link-building campaign
- Participated in the optimization of One Global websites
- Contributed to SEO development and conducted necessary research
- Researched on the latest in Paid search advertising
Bachelor , Management Information Systems / IT , 2000 — 2004
Gado Jalandoni Scholar
High School , 1996 — 2000
First Honorable Mention
blogging, web design, driving, computers, reading, travel
Intervarsity Christian Fellowship, SEMCON 2007