Vice President - Communication and Reputation, Navistar International Corp.
Greater Chicago Area
Vice President - Communication and Reputation, Navistar International Corp.
Greater Chicago Area
Strategic public relations executive driving improved corporate reputation from the inside out.. Brand builder. Media relations pro. Experienced leader.
As Navistar's senior communications executive, I lead a team responsible for employee and dealer communications, media relations and corporate brand for a $16 billion global truck manufacturer.
Previously, I founded Force for Good Communications, a public relations consultancy centered on transparency, honesty, integrity and social responsibility.
During a 23-year run at Ford Motor Company, I progressed through a variety of increasingly responsible positions in employee communications, issues management, media relations, speechwriting, product promotion and communications strategy as practitioner, manager and director.
- Strategy development
- Brand building
- Crisis communications / planning
- Executive media training
- Consumer-generated media engagement
(Public Company; 10,001 or more employees; NAVZ; Transportation/Trucking/Railroad industry)
August 2007 — Present (1 year 4 months)
Leader of Navistar's public relations team, responsible for employee and dealer engagement, executive communications, media relations, corporate brand identity and reputational counsel. Navistar is a global transportation company, a leader in commercial trucks, military vehicles, diesel engines and related enterprises.
(Public Company; 10,001 or more employees; F; Automotive industry)
February 1984 — February 2007 (23 years 1 month)
Executive positions in communications strategy, corporate public relations and product promotions capped a 23-year career in all aspects of PR at Ford Motor Company. Experience includes strategy development, media relations, crisis communications, the management of large teams of employees as well as creative agencies, responsiblity for multi-million dollar budgets and the execution of large projects including new vehicle launches and auto show news conferences, executive counsel, speechwriting, NGO-engagement and internal communications.
MA, Liberal Studies: Creative Writing, 1985 — 1991
BJ, Journalism: News Editorial and Advertising, 1979 — 1983
Good writing, creativity, sound thinking and a long-term view.
PRSA, Conference Board's Strategic Communications Forum