
Experienced Direct Marketing Professional
San Francisco Bay Area

Experienced Direct Marketing Professional
San Francisco Bay Area
• Marketing professional with extensive direct response marketing experience focused primarily on promoting a variety of products and services to consumers.
• Interested in finding a new career in the sustainability industry and using my marketing expertise to bring best practices to energy efficiency, renewable energy and green business concerns.
• Recent education and involvement in the sustainability field includes:
* Volunteering as the Work Exchange Coordinator for the Ecocity World Summit 2008, held at the Nob Hill Masonic in San Francisco. I coordinated work exchange volunteers for this international conference focused on bringing together the key innovators, decision makers, technologists, businesses and organizations shaping the conversation around ecological and sustainable city, town and village design, planning and development
* Completing the following classes and workshops at the Pacific Energy Center in downtown San Francisco:
-- Energy Auditing Techniques for Small and Medium Commercial Facilities
-- Personal, Professional and Political Climate Solutions
-- Successful Merchandising with Efficient Lighting
-- The Short Road to Zero Net Energy
-- Basics of Photovoltaic Systems for Grid-Tied Applications
-- Urban Solutions Green Your Business
* Attending the OpenEco Energy Camp at the Mission Bay Conference Center
* Volunteering with the SF Department of the Environment working with restaurant owners to ensure all of their to-go food containers are either compostable or recyclable in order to comply with the City's Styrofoam ban, and with Friends of the Urban Forest on essential tree-care maintenance services
direct response marketing (including strategizing, creative execution, testing, reporting and analysis), account management and partner relationships, "deal specific" product management, project management, public speaking and promotion
(Public Company; 1001-5000 employees; SPWR; Renewables & Environment industry)
June 2008 — June 2008 (1 month)
In my short time as a contractor, my role was to drive development and execution of marketing programs and creative services for one of the world’s largest solar electric technology companies to ensure high quality deliverables are achieved within budget and for a critical end-of-quarter deadline.
(Public Company; 5001-10,000 employees; TWX; Online Media industry)
August 2007 — February 2008 (7 months)
"Deal-specific" Product Manager working with AOL.com Business Development and our partners to develop requirements for custom, co-branded versions of the aol.com portal (e.g., http://hp.aol.com, http://hp-consumer.my.aol.com) and other aol.com bundles.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
April 2007 — August 2007 (5 months)
Hired as a contractor after traveling with my wife for 7 months, I managed partner relationships for key clients on a contract basis. My position demanded strategizing creative solutions for various partner campaigns including acquisition, lead generation, winback and retention. I worked in a variety of formats from online, print, DM and radio advertising.
(Public Company; 5001-10,000 employees; TWX; Online Media industry)
September 2000 — September 2006 (6 years 1 month)
During my first stint at AOL, my responsibilities and job titles grew over my six year tenure. However, the common thread in my job there was to provide account management and marketing solutions for a wide range of AOL and 3rd party partners. I created, tested, launched and reported on literally hundreds of tests in six years.
(Privately Held; 1-10 employees; Real Estate industry)
June 1997 — August 2000 (3 years 3 months)
Provided complete market research support for a boutique Bay Area tenant brokerage firm serving law partnerships, architecture firms, accounting firms, and technology companies. My duties included maintaining an extensive database on the office leasing market and identifying key office locations during the extremely volatile and low-vacancy market of the dot-com boom.
(Privately Held; 51-200 employees; Entertainment industry)
November 1995 — October 1999 (4 years )
In 1995 I started working at The Fillmore Auditorium and The Warfield Theater, two of the largest, most historic rock and roll music venues in the Bay Area. At the time, they were both run by Bill Graham Presents. It was a fun, fast-paced rock and roll environment.
(Sole Proprietorship; 1-10 employees; Medical Practice industry)
April 1995 — August 1997 (2 years 5 months)
Worked with patients for a neighborhood Optometric practice, including the administration of preliminary exams, contact lens training, expert fashion frame selection, and deciphering insurance coverage.
BA , Philosphy , 1988 — 1992