Senior Brand Strategist at Continuum
Greater Boston Area
- Current
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- Senior Brand Strategist at Continuum
- Past
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- Manager, Prospect Marketing at Harley-Davidson Motor Co.
- Marketing Project Manager at Harley-Davidson Motor Co.
- Marketing Lead, Authorized Rentals & Tours at Harley-Davidson Motor Co.
- Senior Account Executive at Cramer-Krasselt
- Account Executive at Cramer-Krasselt
- Public Relations and New Business Development at Cramer-Krasselt
- Education
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- Illinois Institute of Technology
- University of Wisconsin-Madison
- Connections
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228
connections
- Industry
- Design
- Websites
Jonathan Campbell’s Summary
I recently joined Continuum after completing the Master of Design Methods degree at the Illinois Institute of Technology's Institute of Design (ID).
Prior to attending ID, I was manager, prospect marketing, at Harley-Davidson Motor Co., overseeing lead generation, lead nurturing and online/interactive advertising. Before joining the Motor Co., I worked on the account side at ad agency Cramer-Krasselt for six years on a variety of brands.
I am passionate about marketing and design, and am looking to marry these two disciplines to help, in Tom Peters' words, "Dent the Universe" in a powerful and positive way. I truly believe the design planning skills and innovation methods I'm practicing at ID along with my brand strategy/marketing background will allow me to help organizations make a significant impact in innovating and bringing to market new offerings that benefit the end user, the organization and society at large.
Outside of school/work, I do find time to ride my '07 Harley-Davidson Road King, travel, improve my photography skills and read business, history, sociology/psychology, and biographies.
Jonathan Campbell’s Specialties:
Brand Strategy, Design Planning, Account Leadership and Project Management, Innovation Methods and Frameworks, User-Centered Research (qualitative and quantitative), Interactive Marketing, Prospect Marketing, Passion and Enthusiasm
Jonathan Campbell’s Experience
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Senior Brand Strategist
Continuum
(Privately Held; Design industry)
July 2008 — Present (1 year 5 months)
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Manager, Prospect Marketing
Harley-Davidson Motor Co.
(Public Company; 5001-10,000 employees; HOG; Automotive industry)
June 2007 — September 2007 (4 months)
Led strategic planning and day-to-day management of lead generation, lead nurturing and online/interactive advertising, helping guide brand strategy in the online space. Responsible for overseeing marketing communications agencies and departmental budget. Highlights include achieving aggressive lead generation goals set by president/chief operating officer and launching the first live streaming Google Gadget.
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Marketing Project Manager
Harley-Davidson Motor Co.
(Public Company; 5001-10,000 employees; HOG; Automotive industry)
August 2006 — May 2007 (10 months)
Managed online advertising, search marketing and direct mail programs and dealer lead management website. Worked on marketing for Enthusiast Services business unit. Project manager in the development of visual identity guidelines for new Harley-Davidson Museum, opening in 2008.
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Marketing Lead, Authorized Rentals & Tours
Harley-Davidson Motor Co.
(Public Company; 5001-10,000 employees; HOG; Automotive industry)
January 2005 — August 2006 (1 year 8 months)
Led brand strategy and marketing worldwide for the Authorized Rentals & Tours programs, which consisted of nearly 300 rental operators in 17 countries. Highlights include helping increase 2005 rental customers 10% versus prior year and designing and implementing online customer satisfaction survey, improving rental program metrics while reducing annual survey project costs 35%.
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Senior Account Executive
Cramer-Krasselt
(Privately Held; 201-500 employees; Marketing and Advertising industry)
August 2003 — December 2004 (1 year 5 months)
Day-to-day responsibility for integrated marketing communications accounts for WD-40 Company brands and Allen-Edmonds men’s shoes. Responsible for overseeing agency’s brand planning/research, design, media, sales promotion and advertising account teams in development and launch of new products, including WD-40 Smart Straw, WD-40 Big Blast, 3-IN-ONE Professional line and Lava Pro line.
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Account Executive
Cramer-Krasselt
(Privately Held; 201-500 employees; Marketing and Advertising industry)
August 2001 — April 2003 (1 year 9 months)
Managed Effie Award-winning advertising account for Osteo Bi-Flex, #1 brand in joint supplement category, including brand positioning through $10MM television and print ad campaign that led to double-digit increase in dollar sales versus prior year.
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Public Relations and New Business Development
Cramer-Krasselt
(Privately Held; 201-500 employees; Marketing and Advertising industry)
February 1999 — August 2001 (2 years 7 months)
Assistant Account Executive and Account Executive positions in the public relations department working on a variety of consumer packaged goods and hardware/DIY brands. Served as New Business Account Executive working on new business opportunities with Executive Vice President.
Jonathan Campbell’s Education
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Illinois Institute of Technology
MDM , Design Planning and Strategy , 2007 — 2008
Executive Graduate Program, Institute of Design, Master of Design Methods
- Activities and Societies:
- Marketing team for ID Methods Initiative
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University of Wisconsin-Madison
BA , Journalism , 1994 — 1998
Additional Information
Jonathan Campbell’s Websites:
Jonathan Campbell’s Interests:
Design Strategy and Planning, Innovation Methods, User-Centered Research, Brand Strategy, Permission Marketing, Interactive Marketing, Social Entrepreneurship, Reading (business, history, biographies), Motorcycling, Photography, Writing
Jonathan Campbell’s Groups:
American Marketing Association
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Institute of Design Alumni -
Design Thinking -
Wisconsin Alumni Association -
Continuum -
IIT Institute of Design -
IIT Alumni, Institute of Design
Jonathan Campbell’s Honors:
2007 PROMO Interactive Marketing Award, Search Marketing Category
2004 Effie Award for advertising effectiveness, Osteo Bi-Flex marketing
Eagle Scout, Troop #391, Boy Scouts of America
Jonathan Campbell’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
