
Senior Product Marketing Manager at Open Sports
West Palm Beach, Florida Area

Senior Product Marketing Manager at Open Sports
West Palm Beach, Florida Area
new media, mobile marketing, agile web development, social media, outsourcing, fitness, health, nutrition, athletic performance, technical consulting
(Privately Held; Entertainment industry)
August 2009 — Present (4 months)
(Privately Held; Wireless industry)
January 2007 — Present (2 years 11 months)
As an avid triathlete and consultant to fitness professionals, I've noticed the internet lacks a great community of enthusiasts and coaches. Fitannica is a group of talented people, trying to solve that problem.
(Sports industry)
September 2006 — Present (3 years 3 months)
As New Media Director at Cressey Performance, I implement our internet marketing strategy to maximize brand exposure and product sale. This includes, continuous SEO analysis and planning, distribution planning, and website design.
Through this process, the Cressey Performance brand has grown to support two brick and mortar facilities in Massachusettes attracting professional, semi-professional, and amateur athletes of all disciplines.
(Privately Held; Wireless industry)
June 2007 — August 2009 (2 years 3 months)
At 3Cinteractive, New Media required several hats. I designed and implemented our SEO strategy, served as Editor of our blog and newsletter, and utilized open source technology to streamline and manage internal and external information exchange.
As a Global Accounts Manager, I trained and certified all staff on our proprietary web-client, lead technical presentations of our platform for global and strategic clients and partners.
My account base:
- ADP
- Disney
- ESPN
- JM Family Enterprises
- DME
- Playboy
- Hooters
- Interim HealthCare
- Zimmerman Advertising
- AutoNation USA
- BFW Advertising
- Discovery Communications
- Seminole Hard Rock Hotel & Casino
During my employment, 3Cinteractive was awarded:
- SFBJ Award for Interactive Marketing
- 2008 Fastest Growing Technology Company
- 2008 SFBJ Business of the Year.
BS , Athletic Training , 2003 — 2007
As a student at GW I also interned with:
- The Department of Health and Human Services (Health Policy)
- Fairfax County Public Schools (Sports Medicine)
- Dunbar High School (Sports Medicine)
- Children's Hospital Maryland & Washington, DC (Pediatric Sports Medicine)
new media, social networking, social media, blogging, mobile applications, mobile marketing, sms, marketing, training
- USPTO Registered Patent #6688135 (http://www.freepatentsonline.com/6688135.html)