Jon Borlin

Current

• eBusiness Market Segment Manager, SAFC at Sigma Aldrich
• Founder at STLwebguys.com

Past

• Electronic Marketing Product Manager - SAFC at Sigma-Aldrich, Inc.
• Website Designer / Publisher at AG Edwards, Inc.
• Flight Operations - Marketing at TWA

• Internet Support Analyst at Trans World Airlines

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Education

• Central Missouri State University

Connections

168 connections

Industry

Internet

Websites

• My Website
• My Company
• My Portfolio

Jon Borlin’s Summary

I understand the Internet and the fundamental technologies and techniques used there in. Using strategic marketing and marketing communication, I work to ensure the overall brand integrity, dynamic functionality, image coherence, search engine capability and absolute accuracy of online corporate marketing materials. I am results-oriented, technical, analytical and self-motivated; I excel in application experience of numerous design and development programs and have strong communication and project management skills.

With over fifteen-years of off/on-line marketing experience, I previously worked in SAFC Marketing Communications, as Technical Marketing Specialist, and was promoted to Electronic Marketing Product Manager in December, 2007. During my SAFC tenure, I managed and maintained all aspects of safcglobal.com, including a complete redesign and relaunch of a new 600-page company site. My experience in search-engine-optimization, usability, look-and-feel and best practices have resulted in substantial visibility increases and an enhanced presence for SAFC's website within the fine chemicals industry.

Jon Borlin’s Specialties:

• Website Consulting
• Usability
• Search Engine Optimization
• Multi-Media
• Computer Based Training
• Print
• Graphic Design
• Content Administration and Publishing
• Project Management
• Marketing Communications

Jon Borlin’s Experience

• eBusiness Market Segment Manager, SAFC

  Sigma Aldrich

  (Public Company; SIAL; Biotechnology industry)

  January 2009 — Present (11 months)

  I operate as the link between eBusiness and SAFC Marketing, and develop and execute the global eBusiness strategy for SAFC. I work closely with Marketing leads to devise a strategy and roadmap for SAFC, and am actively involved in executing projects. I continue to serve SAFC as a coordinator for web content and e-marketing campaigns.

• Founder

  STLwebguys.com

  (Internet industry)

  June 2007 — Present (2 years 6 months)

  Co-founder of a part-time website design, development and hosting company.

• Electronic Marketing Product Manager - SAFC

  Sigma-Aldrich, Inc.

  (Public Company; 1001-5000 employees; SIAL; Biotechnology industry)

  May 2006 — December 2008 (2 years 8 months)

  Technical Marketing Specialist – SAFC Marketing
  
  Develops, implements and coordinates electronic marketing strategy and programs as part of the overall business unit and marketing strategy working with the corporate Internet and Marketing Communications functions. Stimulate the use of the web and drive the adoption of programs through Product and Marketing Segment Managers.

• Website Designer / Publisher

  AG Edwards, Inc.

  (Public Company; 5001-10,000 employees; AGE; Financial Services industry)

  November 2000 — May 2006 (5 years 7 months)

  Internet Website Designer / Publisher & Internet Graphic Designer
  Internet Services Department – Corporate Communications Department
  
  • Code and publish of daily / weekly / monthly content
  • Design / code various public website sections & pages
  • Develop templates for various HTML e-mails
  • Project management of online style guide
  • Primary designer for Internet and intranet re-branding
  • Create Flash e-cards, banner ads, invitations and special projects
  • Application of User Interface design principles
  • Design / code web page mockups for usability testing

• Flight Operations - Marketing

  TWA

  (Internet industry)

  1995 — 2000 (5 years )

• Internet Support Analyst

  Trans World Airlines

  (Public Company; 10,001 or more employees; TWA; Aviation & Aerospace industry)

  December 1995 — November 2000 (5 years )

  Internet Support Analyst – Marketing Department
  Computer Graphics Specialist – Flight Operations Department
  • Responsible for content changes on TWA.com
  • Designed / coded various public website sections & pages
  • Worked with end-users to identify appropriate web content
  • Coordinated and managed online projects
  • Designed online splash pages for fare sales
  • Designed banner ads (seen on cnn.com, yahoo.com, stltoday.com,)
  • Created CBT courseware for instructors
  • Designed PowerPoint presentations & 35mm slides for classroom instruction
  • Illustrated various technical aircraft controls and flight-systems
  • Created layouts for Federal publications and “seat pocket” cards
  • Designed various “accent” graphics used in content
  • Responsible for designing and running “Road Show” with company executives
  • Trusted with sensitive TWA Flight 800 information / documentation

Jon Borlin’s Education

• Central Missouri State University

  BS , Aviation Technology / Graphic Design , 1990 — 1994

  Activities and Societies:

  Founding Father of Iota Sigma chapter of Alpha Tau Omega, Student Athletic Commitee, CMSU Lifeguard Team

Additional Information

Jon Borlin’s Websites:

• My Website
• My Company
• My Portfolio

Jon Borlin’s Interests:

website design, graphic design, usability research, search engine optimization, corporate, digital photography, halo, exercise, scuba, aviation, flying, family

Jon Borlin’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch