Vice President, Internet Publishing at Bank of America
Greater Los Angeles Area
- Current
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- Vice President, Internet Publishing at Bank of America
- Past
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- Senior Web Producer at Pharmavite, LLC
- Marketing Product Manager at POPcast Communications
- Product Manager at Netsmart
- Broadband Product Marketing Manager at Virgin Media
- Education
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- University of Leicester
- De Montfort University
- Recommended
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4 people have recommended Jonathon - Connections
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- Industry
- Internet
- Websites
Jonathon Carter’s Summary
Over 12 years of progressive experience in the Internet and technology industries, directing sophisticated online marketing, product management and implementation. Strategic and conceptual thinker, exercises sound technical, analytical and business skills. Articulate, combines strong business acumen with the ability to conceive profitable and efficient solutions utilizing technology.
Jonathon Carter’s Specialties:
eCommerce, web development, web technologies, online marketing, project management, direct response, product management, content management, social media, consumer packaged goods, CPG, Internet marketing, SEM, SEO,mobile marketing, Web 2.0.
Jonathon Carter’s Experience
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Vice President, Internet Publishing
Bank of America
(Public Company; BAC; Banking industry)
April 2007 — Present (2 years 8 months)
• Manage SEO strategy and tactics for the Mortgage, Home Equity and Insurance lines of business
• Head up mobile marketing strategy for Mortgage, Home Equity and Insurance lines of business
• Manage behind the login online marketing strategy, including banners, e-noficiations, and dynamic text messaging
• Devise and manage web content development strategy in various formats, e.g. articles, audio podcasts, guides, videos, and interactive workbooks.
• Manage the development and optimization of landing pages for direct response TV ads, paid search and display.
• Formulate and implement all organic marketing efforts including search engine optimization, link building programs, social networking, and guerrilla marketing. -
Senior Web Producer
Pharmavite, LLC
(Privately Held; Consumer Goods industry)
June 2002 — March 2007 (4 years 10 months)
• Maintained overall responsibility for managing Naturemade.com, affiliate sites and the corporate Web site
• Managed and developed a $2.6M annual expense budget and $400K of capital expenditure
• Initiated, developed and executed online marketing programs to increase site revenue, member database, site traffic and build brand loyalty
• Propelled subscriber base to over 2 million through targeted online marketing, affiliates, and promotions. Fuelled revenue growth from $10M to $14.5M
• Provided thought leadership, develop the departmental strategic plan, operating plan, and marketing plan
• Formulated, implemented and directed e-commerce strategy and partnerships with key retail customers
• Served an instrumental role in the Corporate Public Relations Team leveraging company Web sites to build and maintain strategic relationships with steakeholders
• Pioneered online marketing research to build consumer insights and purchase activity -
Marketing Product Manager
POPcast Communications
(Computer Software industry)
January 2001 — May 2002 (1 year 5 months)
• Pioneered establishment of a comprehensive new product development process, resulting in significantly improved product quality and time to market.
• Responsible for managing and promoting a business video conferencing and collaboration suite of applications.
• Formulated high-level product marketing strategy and tactics with senior management. Devised detailed test plans and worked closely with usability agencies to improve the product's user interface and workflow.
• Orchestrated strategic marketing research, including planning focus groups and competitive analysis.
• Responsible for writing all product development documentation (Product Requirements Documents, General Design Specs, etc) for business products. -
Product Manager
Netsmart
(Public Company; NTST; Computer Software industry)
December 2000 — December 2001 (1 year 1 month)
• Responsible for project managing the creation, growth and maintenance of the corporate web site.
• Responsible for content management and user start-page/Portal strategy.
• Negotiated a number of deals with third-party ASPs, resulting in significant cost savings (up to 50%) for the organization.
• Developed detailed functional specification documents after gathering requirements from users, executives, and customers.
• Responsible for developing and maintaining a comprehensive ISP/ASP competitor analysis framework.
• Managed the development of an interactive video-host, which assisted subscribers during software installation and registration.
• Defined the current and future product and document the process as PRDs. -
Broadband Product Marketing Manager
Virgin Media
(Telecommunications industry)
December 1996 — November 1999 (3 years )
• Responsible for managing and directing the Residential Internet Services department.
• Oversaw the successful launch of a new dial-up Internet service that superseded existing services resulting in a 20% increase in subscriber membership.
• Responsible for management of a $500,000 annual operations and marketing departmental budget.
• Managed corporate web site strategy to ensure it delivered marketing communications objectives.
• Managed the development of marketing communications material to support the Internet service and achieve budgeted sales targets.
Jonathon Carter’s Education
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University of Leicester
M.Sc , Marketing Managment , 1995 — 1996
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De Montfort University
BA (Hons) , Business Studies , 1991 — 1995
Additional Information
Jonathon Carter’s Websites:
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University of Leicester Alumni
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