E-Commerce Analyst at Venus Swimwear
Jacksonville, Florida Area
- Current
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- E-Commerce Analyst at Venus
- Past
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- E-Commerce Analyst at GSI Commerce
- Education
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- Florida State University
- Recommended
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1 person has recommended Jonathan - Connections
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96
connections
- Industry
- Internet
- Websites
Jonathan Wilbur’s Experience
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E-Commerce Analyst
Venus
(Privately Held; Apparel & Fashion industry)
June 2006 — Present (3 years 6 months)
• Managed email marketing programs through implementation of marketing calendars, data analysis, and data segmentation all centered around an RFM model
• Developed targeted email campaigns based on house file data which led to increased opens, clicks, conversions, and revenue per email.
• Managed email deliverability through various analytics tools and through the monitoring of bounces and opt-outs on at the ISP level.
• Organized and conducted A|B Multivariate tests in order to maximize the effect of website changes and marketing efforts all while increasing ROI.
• Performed detailed data analysis centered around customer behavior in order to develop projects and processes to increase customer satisfaction and revenue generated from multiple sources.
• Developed and managed project process aimed at delivering web enhancement projects through successful planning, tracking, and scheduling of efforts from multiple departments and teams
• Monitored cross-browser compatibility issues and launched projects when needed in order to comply with all browser standards
• Organized and conducted usability focus groups in order to gather data pertaining to customer interaction with websites.
• Studied best practices in website usability and implemented changes in order to maximize revenue and decrease customer frustration while interacting with a website.
• Increased revenue generated through on-site search using Celebros by increasing the relevancy of results for a given keyword
• Assisted in SEO efforts through the understanding of best practices and the implementation of on-site changes
• Assisted in Search Engine Marketing efforts by maximizing ROI and minimizing CPC. -
E-Commerce Analyst
GSI Commerce
(Public Company; GSIC; Internet industry)
October 2002 — June 2006 (3 years 9 months)
• Successfully launched BathandBodyWorks.com on the GSI platform while continuing to assist in the management of WilsonsLeather.com and katespade.com
• Designed, hand coded and managed targeted marketing campaigns designed to increase revenue and increase site conversions
• Managed promotional campaigns across multiple sites
• Developed and implemented processes for content based updates to websites such as site refreshes, product copy, and promotional campaigns
• Managed projects designed to increases sales by optimizing performance of sites and increasing options available to customers
• Managed warehouse related tasks such as inventory forecasting, inventory receiving issues, and SLA compliance
Jonathan Wilbur’s Education
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Florida State University
1998 — 2002
Additional Information
Jonathan Wilbur’s Websites:
Jonathan Wilbur’s Interests:
Photography, Sports, Boating, Scuba Diving
Jonathan Wilbur’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
