Jonathan Westerfield

Jonathan Westerfield

Writer at Leo Burnett

Location
Chicago, Illinois (Greater Chicago Area)
Industry
Marketing and Advertising

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Jonathan Westerfield's Overview

Education
Connections

426 connections

Jonathan Westerfield's Summary

I’m here to razzle-dazzle with writing gymnastics. And why not? I’ve been practicing all my life.

Specialties

Copywriting, fiction, journalism, blogging, creative concepting, research, and unique consumer insights.

Jonathan Westerfield's Certifications

  • Moralities of Everyday Life

    • Coursera
    • March 2014

Jonathan Westerfield's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Arts and Culture
      • Children
      • Disaster and Humanitarian Relief
      • Education
      • Environment
      • Human Rights
      • Poverty Alleviation

Jonathan Westerfield's Honors and Awards

  • Gold ADDY, Mixed Media Campaign

    Austin AAF
    • February 2012

    Zappos campaign

  • Gold ADDY, Mixed Media Campaign

    Austin AAF
    • February 2012

    Lulu Self-Publishing Platform

  • Big Ad Gig winner

    • October 2011
  • Dorothy Scarborough Fiction Award

    Baylor University
    • April 2007

    For the short story "An Unlikely Pheasant Tale"

  • Silver ADDY, Mixed Media Campaign

    Tenth District AAF
    • March 2012

    Zappos campaign

  • Bronze ADDY, Mixed Media Campaign

    Tenth District AAF
    • March 2012

    Lulu campaign

  • Silver Award for Campaign

    Summit Creativity Award
    • May 2012

    Zappos

  • Silver Award for Interactive

    Summit Creativity Award
    • May 2011

    Lulu Anti-Social Media

  • Bronze Award for Campaign

    Summit Creativity Award
    • May 2012

    Lulu Self-Publishing Platform

  • Bronze Award for Campaign

    Summit Creativity Award
    • May 2012

    Lindeman's Framboise

  • Finalist, One Show Pitch Competition

    One Club
    • May 2012

    Selected for creative campaign created for Peta

Jonathan Westerfield's Education

Baylor University

B.A., English, Chemistry

Activities and Societies: Honors Scholar with Distinction. President of Baylor Swing Dance Society.

The University of Texas at Austin

M.A., Advertising: Account Planning & Copywriting

Activities and Societies: Texas Creative and Account Planning tracks. Advertising Graduate Council.

Jonathan Westerfield's Skills & Expertise

  1. Creative Writing
  2. thinking
  3. digital concepting
  4. nose-to-the-grindstone
  5. Copywriting
  6. Blogging
  7. Research
  8. Journalism
  9. Fiction
  10. Concepts
  11. Digital
  12. InDesign
  13. Public Speaking
  14. Social Media
  15. Public Relations
  16. Editing
  17. Advertising
  18. Social Media Marketing
  19. Data Analysis
  20. Facebook
  21. Marketing
  22. Leadership
  23. Social Networking
  24. Press Releases
  25. Adobe Creative Suite
  26. Copy Editing
  27. Creative Strategy
  28. Integrated Marketing
  29. Nonprofits

View All (29) Skills View Fewer Skills

Jonathan Westerfield's Courses

  • M.A., Advertising: Account Planning & Copywriting

    The University of Texas at Austin

    • Consumer Insights
    • Account Planning
    • Portfolio I
    • Portfolio II
    • Portfolio III
    • Portfolio IV
    • Copywriting
    • Theories of Persuasive Communication
    • Media Management
    • Playwriting II
    • Graduate Campaigns
    • DIgital Creative Portfolio
    • Rhetoric of Popular Culture
    • Creative Strategies
    • Integrated Marketing Communications
    • Quantitative & Qualitative Research
  • B.A., English, Chemistry

    Baylor University

    • 19th Century British Novel
    • Shakespeare

Jonathan Westerfield's Projects

  • Live Oak Brewing

    • June 2011 to August 2011

    Live Oak is a small Austin based brewery that was in search of a brand image, revamp along with marketing, packaging collateral designs. We provided them with the groundwork for a customer outreach campaign as well as a new direction for their brand image.

Contact Jonathan for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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