Jonathan Vanasco

Current

CTO at ArtWeLove
Freelance / Interim CTO COO at Various Startups
Founder/CEO at FindMeOn

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Past

Founder/CEO at SyndiClick
Senior Developer, Systems Administrator, Design Project Liason at Masters Of Branding
Principal at 2XLP.com

Interactive Designer at Dunk.net
Interactive Designer at BottleRocket
Project Manager at Communications International

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3 more...

Education

Pomona College
Pomona College

Recommended

1 person has recommended Jonathan

Connections

221 connections

Industry

Online Media

Websites

Jonathan Vanasco’s Summary

I am an energetic professional with intimate knowledge of internet/traditional media & extensive experience with consumer trends and new media positioning/development.

I have a strong technical knowledge spanning multiple languages, methods, and protocols; coupled with a multi-disciplinary background in the marketing, media and business sectors, I am able to develop more efficient and strategic approaches to problem solving than conventional means.

I accurately predict technologies and systems of communication before markets develop. I've authored multiple patent applications on Social Media Technologies that address the concerns of consumers and industry ( marketers, advertisers, networks and publishers)

Since 2005 I have been running startups at the intersection of Marketing and Technology. Long before people saw the value of marketing data in social networks, or perceived a desire for portability, I maintained the market would follow that path, and started companies to capitalize on both needs.

• Founded online startups focused on management, aggregation and syndication of published data and internet identities to empower users and originators
• Founded startup to optimize online advertising and conventional media buys through deeper understanding of consumer patterns across online properties
• Developed key patent-pending technologies in social networking, online identity, and online adverting arenas
• Worked with leading IP firms to secure patents and devise strategic protection/litigation strategies
• Worked with managers of online Social Networks to better address technological needs, retention/abandonment concerns and optimize revenue streams
• Consulted top media brands, political & non-profit campaigns, and celebrities with online strategies - emphasis on Social Media
• Consulted companies on IP development and protection strategies
• Consulted companies on product development: technology, infrastructure, revenue stream generation

Jonathan Vanasco’s Specialties:

social media: networks, analytics, strategic utilization

consumer marketing: online trend analysis, market segmentation, viral , in-store

publisher solutions, content syndication

ip portfolio strategy & management, vc networking

legal: corporate, licensing, ip (patent, trademark)

open standards & open source: systems, architecture, integration

internet-scale web development, spiders, interactive media, rfid systems

commercial copywriting, scriptwriting, film production

Jonathan Vanasco’s Experience

CTO

ArtWeLove

(Online Media industry)

August 2008 — Present (1 year 4 months)

ArtWeLove is your digital guide to the Arts. Explore, discover and share art on your own terms.

- Joined team of Media & Advertising Industry experts to bootstrapped tech & product operations of startup from concepting to launch
- Worked on product development and product management
- Managed P&L sheets for technology related endeavors and activities
- Analyzed ad serving capabilities and product management / ux changes to increase profitability and heighten user experience
- Devised social media strategies for audience development and outreach
Freelance / Interim CTO COO

Various Startups

(Internet industry)

March 2008 — Present (1 year 9 months)

Function as CTO or COO on freelance & contract basis for early stage companies.

- As member-of / advisor-to Management Teams, help maximize efficiency and best leverage technology to meet business goals
- Analyze business plans and (proposed) products from technical perspective
- Audit (proposed) technologies & vendors ; handle due-diligence on competitive landscape and suggest possible (re)positionings and strategies.
- Develop & manage production strategies.
- Manage and retool P&L / forecasts associated with technology staff, product development/management, R&D, and fixed costs / infrastructure
- In non-management capacities I have also served as an outsourced lead developer or chief architect -- however while in the CTO role I usually divorce myself from engineering , and am focused on making sure the development and architecture strategies best serves the business needs for profit, scalability and extensibility across short-term and long-term goals.
- Audit advertising networks / sales partners for feasibility and impact
- Product and Project management
- Create or Optimize revenue streams
- Keep employees smiling !
Founder/CEO

FindMeOn

(Privately Held; 1-10 employees; Online Media industry)

October 2005 — Present (4 years 2 months)

Concepted FindMeOn.com, the first ( and often still only ):
• secure & private online identity management / syndication system;
• privacy oriented SNS platform;
• true meta-network (leverages power of relations across multiple online accounts);
• open network;
• standards for SNS integration;
• system designed to analyze consumer trends across online networks and create actionable intelligence and anonymous demographics
• system designed for x-site social profile based consumer targeting

Develop and patent new technologies.
Manage product roadmap & growth strategy, business development (partner & client), core strategic initiatives, fundrasing, legal ( corp, ip, licensing ).
Founder/CEO

SyndiClick

(Internet industry)

October 2004 — August 2008 (3 years 11 months)

• Concepted, developed and patented "The Entity - Knowledgebase and Collaborator" first system to enable data originators to collaboratively manage content and syndicate to multiple online properties, streamlining workflow while increasing SEO. The beta of the system is the music based "RoadSound.com" - a system designed to let Artists, Labels, PR firms, Managers, Venues and more centralize their information sharing.
• Spun off FindMeOn as first social network user portability and industry analytics/targeting system
• Develop, and patent new technologies. Manage product roadmap, business development, contractors, recruit talent.
• Advised major and independent artists/labels on web strategies.
• Advised non-profits and political groups on web strategies.
• Advised technology and marketing firms on IP strategies, architecture/development, and revenue stream generation.
Senior Developer, Systems Administrator, Design Project Liason

Masters Of Branding

(Design industry)

October 2002 — October 2005 (3 years 1 month)

• Originally hired as consultant to assist development and maximize UI functionality of RFID 'smart-shelf' applications in live retail environments
• In-house copywriting/editing for print, film & internet beauty brand campaigns
• Worked on concepting team for product launch & rebranding intiatives for major CPG & luxury products
• Assumed Lead Development & Systems Administration responsibilities when CTO vacated position, until date of own resignation
• Built numerous CD-Roms, websites, internet applications , kiosks and multi-media presentations for leading Beauty and Cosmetic companies
• Acted as office liason for client management ; extensive work as point-person on integration with client design, and technology teams.
Principal

2XLP.com

(Privately Held; 1-10 employees; Online Media industry)

January 2000 — October 2005 (5 years 10 months)

• Founded agency with primary focus in OnlineStrategy & UserEngagement
• Provided internet and marketing/consulting services, campaign design, web development for major media identities
• Specialties include:
Marketing: viral campaign design/marketing, demographic research/reporting, copywriting/editing, mailing list management, electronic ad campaigns
Technology: information architecture consulting, online/broadcast design, game design/development, website/e-commerce design and support
Design: websites, campaigns, games, banners, e-cards, records, misc pre-press
• Concept/Execution of internal properties: CampusCupid.com (college dating services), RadioRequest.com (online radio promotions)
• Clients include: Tommy Boy Records & Silver Label, Arista, Noggin (MTVi/CTW)/ Nickelodeon, Gabriel Films, Found Object Films, BottleRocket Games, Online Retail Partners, Dunk.net, Infinite Jazz Recordings, Celestine Agency
Interactive Designer

Dunk.net

(Privately Held; 11-50 employees; Online Media industry)

2000 — 2000 (less than a year)
Interactive Designer

BottleRocket

(Privately Held; 11-50 employees; Online Media industry)

1998 — 2000 (2 years )
Project Manager

Communications International

(Privately Held; 1-10 employees; Public Safety industry)

1997 — 1998 (1 year )

Managed Public Relations endeavors for Non-Profit and Entertainment organizations at Global PR firm

Jonathan Vanasco’s Education

Pomona College

1900 — 2012 (expected)
Pomona College

BA , Political Science; Media Studies: Social Sciences , 1996 — 2000

Overseas studies program: 1 semester on East African coast. Focused on urban art forms and methods in Kenya & Tanzania

Activities and Societies:

writer, columnist, editor for campus newspaper; elected student senate, commissioner of communications; campus programming board;