Co-Founder & CEO at RevTrax
Greater New York City Area
Co-Founder & CEO at RevTrax
Greater New York City Area
Internet marketing entrepreneur with a background in financial services, investment banking and finance. Looking for innovative business solutions to solve advertising and marketing issues faced by both small and large businesses.
Internet Marketing, Advertising, Affiliate Marketing, Credit Cards, Payments, Loyalty Rewards.
(Marketing and Advertising industry)
October 2008 — Present (1 year 2 months)
Responsibilities include:
-Execute strategic partnership agreements
-Lead sales & marketing initiatives
-Close several key client accounts
-Employ advertising best practices
-Ensure accounting compliance and control
-Explore strategic alternatives
(Marketing and Advertising industry)
April 2008 — October 2008 (7 months)
Responsibilities Include:
-Developing sales & marketing strategies
-Recruitment / training of sales & marketing staff
-Negotiate distribution channel partnerships
-Sales & Marketing to retail and restaurant client
-New product development & ideation
(Privately Held; 1-10 employees; Marketing and Advertising industry)
September 2006 — April 2008 (1 year 8 months)
-Led initial round of capital fundraising
-Developed sales & marketing plan
-Brought company to positive revenue
-Recruited key technology personnel
-Executed first client transactions
-Executed agreements with key partners
-Recruited CEO successor for Series A
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 2006 — September 2006 (4 months)
-Developed initial sales & marketing plan
-Validated market with primary and secondary research
-Initiated discussions with potential partners
-Initiated discussions with outside investors
-Ideation and design of technology infrastructure
-Managed all outside vendors
(Public Company; 10,001 or more employees; C; Investment Banking industry)
June 2004 — June 2006 (2 years 1 month)
Focus on M&A strategy and execution, public and private capital markets transactions, and sales & marketing materials for new clients.
Bachelors of Arts , Economics
Significant coursework in psychology and consumer marketing