Jonathan Salem Baskin

Current

Author at Branding Only Works on Cattle

Past

President at Baskin Associates, Inc.
Vice President, Marketing at Digital Innovations
Vice President, Account Development at Zyman Marketing Group

Practice Area Director, Experience Design at Inforte
Chief Creative Officer, Managing Director/Chicago at Corporate Technology Communications
Senior Vice President, Corporate Relations at Blockbuster
Director of Communications at The Limited, Inc.
Nissan North America at Corporate Manager, Public Affairs
Executive Vice President at Grey Advertising/GCI Group

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Education

Colby College

Recommended

4 people have recommended Jonathan Salem

Connections

447 connections

Industry

Marketing and Advertising

Websites

Jonathan Salem Baskin’s Summary

Experienced communicator with 27 years of experience driving consumer/customer purchases and building strong brands, having has led a number of marketing initiatives that crossed both digital and offline domains.

Jonathan Salem Baskin’s Specialties:

Experienced in leading a broad array of communications activities, including: corporate communications, advertising, promotions and events, new media, product development, extra/intranet site creation, employee communications, publicity, citizenship, trade communications, and investor, government and special-interest group affairs. Committed to the premise that marketing and communications should deliver specific, measurable results, not just brand awareness.

Jonathan Salem Baskin’s Experience

Author

Branding Only Works on Cattle

(Marketing and Advertising industry)

September 2008 — Present (1 year 3 months)

Branding Only Works on Cattle is THE groundbreaking new book for business leaders to read in 2009.

It explodes the old myths of traditional branding, and enables everyone -- not just the marketers -- to explore a variety of the newest approaches to making your branding and business more
successful.

Let's face it: customers today are harder to find, more difficult to persuade, and near-impossible to retain. People know too much, talk to each other too often, and expect too much reality from even
their deepest fantasies.

So the connections your brand marketing needs to make are 24/7 and real-time...only they’re not based on imagined fantasies, but on the behaviors of your company, and those of the people who buy from you.

Branding Only Works on Cattle is a rallying cry for execs, a call to action for marketers, and a game plan for agencies. It's the book you want to read before you read another branding, marketing, or business book.
President

Baskin Associates, Inc.

(Management Consulting industry)

January 2003 — September 2008 (5 years 9 months)

Baskin Associates, Inc., provided branding and marketing consulting to clients across four continents, specializing in translating business strategies into programs that involved more than words and images. Through a network of 12 consultants and expert partnerships, BA worked with many of the world's leading brand names. Its client list remains confidential.
Vice President, Marketing

Digital Innovations

(Privately Held; 11-50 employees; Consumer Electronics industry)

September 2002 — September 2003 (1 year 1 month)

Led global marketing efforts for this privately-held $30 million annual revenue consumer electronics accessory product manufacturer
Vice President, Account Development

Zyman Marketing Group

(Privately Held; 11-50 employees; Management Consulting industry)

December 2001 — September 2002 (10 months)

Responsible for all marketing, intellectual capital creation, sales and current account development for a strategic marketing consulting firm with over 100 completed engagements for global, Fortune 500 clients. Member of executive leadership team.
Practice Area Director, Experience Design

Inforte

(Public Company; 501-1000 employees; INFT; Computer Software industry)

October 2000 — December 2001 (1 year 3 months)

Responsible for P/L for a 16-person team dedicated to defining and delivering online brand experience for clients of this leading technology systems integrator. Member of executive leadership team. Oversaw new business development, marketing and sales, org design and staffing, new product development, creation of intellectual capital, and client relationships.
Chief Creative Officer, Managing Director/Chicago

Corporate Technology Communications

(Privately Held; 51-200 employees; Marketing and Advertising industry)

December 1999 — October 2000 (11 months)

Led all creative development (new products, marketing, client services); managed 60-person HQ office of this technology marketing communications agency. Oversaw company P/L, recruiting, org design, internal communications, client relationship management, and new business creative.
Senior Vice President, Corporate Relations

Blockbuster

(Public Company; 5001-10,000 employees; Entertainment industry)

January 1996 — April 1998 (2 years 4 months)

Led all communications strategy and activities at the world’s largest video rental business. Member of executive committee. Oversaw public relations, corporate advertising, industry and legislative affairs, internal communications (HQ and stores), issues management, and special events.
Director of Communications

The Limited, Inc.

(Public Company; 10,001 or more employees; LTD; Retail industry)

February 1993 — January 1996 (3 years )

Responsible for all corporate-level communications and marketing strategy for this diversified retailer of 13 brands, including Victoria’s Secret, Abercrombie & Fitch, Bath & Body Works, and Henri Bendel. Oversaw publicity, events, crisis communications, store openings, and internal communications.
Nissan North America

Corporate Manager, Public Affairs

(Public Company; 10,001 or more employees; Automotive industry)

July 1990 — February 1993 (2 years 8 months)

Established and led Nissan’s fist-ever umbrella communications function in North America. Oversaw corporate advertising and branding activities, integrated marketing campaigns, facility and employee communications.
Executive Vice President

Grey Advertising/GCI Group

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

March 1985 — July 1990 (5 years 5 months)

Held increasingly responsible positions at Grey, one of the world’s largest advertising agencies: first in New York as SVP at CGI Group, its public relations subsidiary, as leader of a major account group; then, in Los Angeles, as COO of the 13-person office.

Jonathan Salem Baskin’s Education

Colby College

B.A. , English Literature , September 1978 — May 1982

Activities and Societies:

Student Judiciary (Chief Justice, '81-'82), co-founder of rock band X-IS-TENSE