Jonathan Petersen, MBA, CeM

Jonathan Petersen, MBA, CeM

Marketing Manager at Bible Gateway

Location
Greater Grand Rapids, Michigan Area
Industry
Public Relations and Communications

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Jonathan Petersen, MBA, CeM's Overview

Current
  • Adjunct Professor at Spring Arbor University
  • Professional Audiobook Narrator at multiple publishers
  • Principal at Strategic IMC
Past
  • Senior Director, Corporate & Internet Communications at Zondervan
  • Director of Internet Marketing at Zondervan
  • Marketing Director, Academic, Reference, & Ministry Resources and Zondervan ChurchSource at Zondervan
  • Marketing Director, Academic, Reference, & Ministry Resources / Director, Corporate Affairs at Zondervan
  • Director, Strategic Marketing / Corporate Affairs at Zondervan
  • Director, Media Relations / Public Affairs at Zondervan
  • Religion News Editor, UPI Radio Network at United Press International
Education
Connections

500+ connections

Websites

Jonathan Petersen, MBA, CeM's Summary

Relevant. Engaging. Valuable. Combine these consumer-focused elements throughout your integrated communication messages and you have a winning formula for public relations and marketing success. A lifelong learner, I strategically seek pivotal happenings, vital trends, leadership qualities, important statistics, and insightful articles, matching them with company objectives and products to provide consumers with self-actualizing benefits.

My more than 25 years of award-winning experience: local radio reporter and anchor, national news network editor, voice-over talent, entrepreneur, PR professional, columnist, seminar speaker, general and direct marketer, strategic marketer, and, since 1993, Internet marketer and social media marketer.

I'm the former (founding) religion news editor for UPI Radio Network in Washington, DC, responsible for anchoring daily national newscasts and producing news reports. Prior to UPI, I was news director at local radio stations in Connecticut and Minnesota. I am a professional narrator for published audiobooks. And I speak on the subjects of social media marketing and public relations (eg, to MBA students at Western Michigan University and to corporations).

Books that have shaped my career: Permission Marketing and Purple Cow by Seth Godin, The Tipping Point and Blink by Malcolm Gladwell, and Made to Stick by Chip Heath and Dan Heath.

I'm a certified eMarketer (eMA), a believer in Word Of Mouth marketing, an educator with The Council of Advisors, Gerson Lehrman Group, New York, and a member of the Online News Association (ONA), and the Public Relations Society of America (PRSA).

After 22 years with Zondervan serving in a variety of marketing capacities, my most recent position (Sr. Dir., Corporate & Internet Communications) was eliminated (along with more than 20 others) in a reorganization of the company. I’m believing God wants me somewhere else right now so I'm seeking other opportunities. Do you have one? Let's talk.

Specialties

Marketing specialties: Internet, mobile, viral, CGM, SEM, retail, direct. Public relations/corporate reputation management. Media coaching. CRM. Market research. Writing. Editing. Voice talent. Strategic planning. Branding. Knowledgeable of Christian publishing market.

Myers-Briggs® Type Indicator: ENTP (Extraverted iNtuitive Thinking Perceiving)

Strengths Finder® Theme Assessment: Connectedness, Strategic, Achiever, Intellection, Ideation

Jonathan Petersen, MBA, CeM's Experience

Marketing Manager

Bible Gateway

July 2013Present (1 year 3 months) Greater Grand Rapids, Michigan Area

BibleGateway.com (http://BibleGateway.com) is the most visited Christian website, with 120 million views per month. People come to read, search, study, compare, & share the Bible in 70+ languages & 180+ versions, as well as subscribe to devotional email newsletters and download our free app for iPhone, iPad, Android, & Kindle.

Social Media Marketing/WOM/Publicity Evangelist

Somersault Group

Partnership; 11-50 employees; Publishing industry

June 2010Present (4 years 4 months)

Somersault is a new publishing services agency that will collaborate with publishers, agents, authors, and organizations to flip the publishing world right-side up! My role is to help get the buzz going.

Adjunct Professor

Cornerstone University

Educational Institution; 201-500 employees; Higher Education industry

August 2009Present (5 years 2 months)

Teacher of Public Speaking and Public Relations in the undergraduate program.

Adjunct Professor

Spring Arbor University

Educational Institution; 201-500 employees; Higher Education industry

June 2009Present (5 years 4 months)

Teacher of Business Communications and Marketing in the graduate program.

Professional Audiobook Narrator

multiple publishers

August 2008Present (6 years 2 months)

Principal

Strategic IMC

July 2008Present (6 years 3 months)

Currently seeking new opportunities. Contact me.

Senior Director, Corporate & Internet Communications

Zondervan

Public Company; 51-200 employees; Publishing industry

June 2007July 2008 (1 year 2 months)

Director of Internet Marketing

Zondervan

Public Company; 51-200 employees; Publishing industry

October 2001June 2007 (5 years 9 months)

Responsible for developing and implementing 'push-pull' permission-based strategy to digitally market all product lines – Bibles, books, audio, video, software, gifts.

Marketing Director, Academic, Reference, & Ministry Resources and Zondervan ChurchSource

Zondervan

Public Company; 51-200 employees; Publishing industry

June 1999October 2001 (2 years 5 months)

Responsible for direct marketing (telephone, print, and Internet) to churches in addition to duties below. Manage 9-person department

Marketing Director, Academic, Reference, & Ministry Resources / Director, Corporate Affairs

Zondervan

Public Company; 51-200 employees; Publishing industry

June 1997June 1999 (2 years 1 month)

Responsible for strategic marketing and promotions planning and implementation on academic and professional book and multimedia titles; key marketing partnerships; market research; publicity; convention representation; sales conference presentations; Internet marketing; company public relations; crisis communication. Manage four person department.

Director, Strategic Marketing / Corporate Affairs

Zondervan

Public Company; 51-200 employees; Publishing industry

June 1996June 1997 (1 year 1 month)

Created this new position responsible for key title promotion, increased key author visibility, Internet marketing, segmented marketing, corporate public relations, and media relations. Creator of Zondervan E-Mail Alert Service in the early days of email, an international electronic information relay of current issues and the Zondervan resources that speak to them. Strategic planning and execution.

Director, Media Relations / Public Affairs

Zondervan

Public Company; 51-200 employees; Publishing industry

August 1986June 1996 (9 years 11 months)

Built the department from one person to a staff of six. Responsible for acquiring media coverage for Zondervan Publishing House and its Bibles, books, software, video, audio, and gift items. Creator and director of the Zondervan Radio Network (350 member radio stations) and the Zondervan Press Syndicate (430 member publications/20 million readers). Created Zondervan Online. Writer of news releases, booklets, articles, reviews, correspondence. Interviewed authors. National media contacts. Corporate public relations. Extensive travel.

Religion News Editor, UPI Radio Network

United Press International

Privately Held; 201-500 employees; Publishing industry

March 1984August 1986 (2 years 6 months)

Pioneered religion news service on UPI Radio. Designed and maintained daily newscasts and reports of religion news. Duties included anchor, reporter, editor, writer, producer. Familiarity with technical equipment. Succeeded in increasing client base from 11 to over 200 radio stations.

Jonathan Petersen, MBA, CeM's Skills & Expertise

  1. Marketing
  2. SEM
  3. Viral Marketing
  4. Strategy
  5. Retail
  6. Mobile Devices
  7. Publishing
  8. Social Media
  9. Social Media Marketing
  10. Blogging
  11. Copywriting
  12. Public Relations
  13. Email Marketing
  14. Editing
  15. Marketing Communications
  16. Marketing Strategy
  17. Social Networking
  18. Online Advertising
  19. Public Speaking
  20. Media Relations
  21. Content Development
  22. Creative Writing
  23. Web Content
  24. Entrepreneurship
  25. Press Releases
  26. Publicity
  27. Copy Editing
  28. Mobile Marketing
  29. Digital Media
  30. Facebook
  31. Digital Marketing
  32. Newsletters
  33. Corporate Communications
  34. Integrated Marketing
  35. Creative Direction
  36. Fundraising
  37. Direct Marketing
  38. E-commerce
  39. Market Research
  40. Leadership
  41. Online Marketing
  42. Video
  43. Advertising
  44. CRM
  45. Radio
  46. Content Management
  47. New Media
  48. Brand Development

View All (48) Skills View Fewer Skills

Jonathan Petersen, MBA, CeM's Education

University of Phoenix

MBA, Marketing

20042008

GPA 3.91

University of Wisconsin-La Crosse

BA, Mass Communications

19761978

Moody Bible Institute

Diploma, Broadcast Communications

19731976

Activities and Societies: Concert Band

Jonathan Petersen, MBA, CeM's Additional Information

Websites:
Interests:

History, music, hiking, bike riding, reading, current events, Christian faith development, teaching. Able to speak on such topics as: • Strategically Communicating Your Story through the News Media • How to Organize a PR/Media Relations Department • The Role of Corporate Communications: Bringing Consistency to Your Message • Maximizing Offline and Online News Media Opportunities • 10 Tools to Maximize Your Marketing Mix in a Web 2.0 World • How to Make Your Internet Marketing Strategy Twitter • Writing to be Scanned: Why the Internet is No Place for Pretty Prose • Integrated Marketing Communications - From Your Lobby to Your Homepage • Using Marketing to Understand, Create, Communicate, and Deliver Value • Marketing Strategy: What Does It Mean and How Can I Get Some? • The Rise of Freeconomics and What It Means for Your Marketing Strategy • Reputation Management in a HairTwitter World • Get Personal: Customer Relationship Management

Groups and Associations:

eMarketing Association, Word Of Mouth Marketing Association, Online News Association, Religion Communicators Council, Public Relations Society of America.

Honors and Awards:

• Zondervan Corp. President's Award; recognizing those “whose performance and accomplishments far exceed the normal expectations of their job and whose contributions make a significant impact on the company’s results"
• Letter of commendation from Rupert Murdoch, News Corp.
• 2008 EFFIE Award (Zondervan Marketing Group) for Inspired By... The Bible Experience
• MarketingSherpa Email Award - Silver Winner Consumer Email Newsletter for Marketing Purposes
• Profiled in Marquis Who's Who in the Media & Communications, and Who’s Who in Advertising
• Judge for Internet Advertising Competition, Web Marketing Association
• Inductee nominator for Radio Hall of Fame
• Judge for New York Festivals International Radio Awards, New York
• Competent Toastmaster
• Crystal Award of Excellence, The Communicator Awards
• Finalist Award in Marketing, LMP Awards
• Certificate of Excellence, Creativity in Public Relations Awards
• Silver Award, New York Festivals International Radio Competition

Contact Jonathan for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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