Jonathan Petersen, MBA, CeM

Current

• Adjunct Professor at Cornerstone University
• Adjunct Professor at Spring Arbor University
• Professional Audiobook Narrator at multiple publishers

• Principal at Strategic IMC

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1 more...

Past

• Senior Director, Corporate & Internet Communications at Zondervan
• Director of Internet Marketing at Zondervan
• Marketing Director, Academic, Reference, & Ministry Resources and Zondervan ChurchSource at Zondervan

• Marketing Director, Academic, Reference, & Ministry Resources / Director, Corporate Affairs at Zondervan
• Director, Strategic Marketing / Corporate Affairs at Zondervan
• Director, Media Relations / Public Affairs at Zondervan
• Religion News Editor, UPI Radio Network at United Press International

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4 more...

Education

• University of Phoenix
• University of Wisconsin-La Crosse
• Moody Bible Institute

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Recommended

40 people have recommended Jonathan

Connections

500+ connections

Industry

Public Relations and Communications

Jonathan Petersen, MBA, CeM’s Summary

Relevant. Engaging. Valuable. Combine these consumer-focused elements throughout your integrated communication messages and you have a winning formula for public relations and marketing success. A lifelong learner, I strategically seek pivotal happenings, vital trends, leadership qualities, important statistics, and insightful articles, matching them with company objectives and products to provide consumers with self-actualizing benefits.

My more than 25 years of award-winning experience: local radio reporter and anchor, national news network editor, voice-over talent, entrepreneur, PR professional, columnist, seminar speaker, general and direct marketer, strategic marketer, and, since 1993, Internet marketer and social media marketer.

I'm the former (founding) religion news editor for UPI Radio Network in Washington, DC, responsible for anchoring daily national newscasts and producing news reports. Prior to UPI, I was news director at local radio stations in Connecticut and Minnesota. I am a professional narrator for published audiobooks. And I speak on the subjects of social media marketing and public relations (eg, to MBA students at Western Michigan University and to corporations).

Books that have shaped my career: Permission Marketing and Purple Cow by Seth Godin, The Tipping Point and Blink by Malcolm Gladwell, and Made to Stick by Chip Heath and Dan Heath.

I'm a certified eMarketer (eMA), a believer in Word Of Mouth marketing, an educator with The Council of Advisors, Gerson Lehrman Group, New York, and a member of the Online News Association (ONA), and the Public Relations Society of America (PRSA).

After 22 years with Zondervan serving in a variety of marketing capacities, my most recent position (Sr. Dir., Corporate & Internet Communications) was eliminated (along with more than 20 others) in a reorganization of the company. I’m believing God wants me somewhere else right now so I'm seeking other opportunities. Do you have one? Let's talk.

Jonathan Petersen, MBA, CeM’s Specialties:

Marketing specialties: Internet, mobile, viral, CGM, SEM, retail, direct. Public relations/corporate reputation management. Media coaching. CRM. Market research. Writing. Editing. Voice talent. Strategic planning. Branding. Knowledgeable of Christian publishing market.

Myers-Briggs® Type Indicator: ENTP (Extraverted iNtuitive Thinking Perceiving)

Strengths Finder® Theme Assessment: Connectedness, Strategic, Achiever, Intellection, Ideation

Jonathan Petersen, MBA, CeM’s Experience

• Adjunct Professor

  Cornerstone University

  (Educational Institution; Higher Education industry)

  August 2009 — Present (5 months)

  Teacher of Public Speaking and Public Relations in the undergraduate program.

• Adjunct Professor

  Spring Arbor University

  (Educational Institution; Higher Education industry)

  June 2009 — Present (7 months)

  Teacher of Business Communications and Marketing in the graduate program.

• Professional Audiobook Narrator

  multiple publishers

  (Public Relations and Communications industry)

  August 2008 — Present (1 year 5 months)

• Principal

  Strategic IMC

  (Public Relations and Communications industry)

  July 2008 — Present (1 year 6 months)

  Currently seeking new opportunities. Contact me.

• Senior Director, Corporate & Internet Communications

  Zondervan

  (Public Company; 201-500 employees; Publishing industry)

  June 2007 — July 2008 (1 year 2 months)

• Director of Internet Marketing

  Zondervan

  (Public Company; 201-500 employees; Publishing industry)

  October 2001 — June 2007 (5 years 9 months)

  Responsible for developing and implementing 'push-pull' permission-based strategy to digitally market all product lines – Bibles, books, audio, video, software, gifts.

• Marketing Director, Academic, Reference, & Ministry Resources and Zondervan ChurchSource

  Zondervan

  (Public Company; 201-500 employees; Publishing industry)

  June 1999 — October 2001 (2 years 5 months)

  Responsible for direct marketing (telephone, print, and Internet) to churches in addition to duties below. Manage 9-person department

• Marketing Director, Academic, Reference, & Ministry Resources / Director, Corporate Affairs

  Zondervan

  (Public Company; 201-500 employees; Publishing industry)

  June 1997 — June 1999 (2 years 1 month)

  Responsible for strategic marketing and promotions planning and implementation on academic and professional book and multimedia titles; key marketing partnerships; market research; publicity; convention representation; sales conference presentations; Internet marketing; company public relations; crisis communication. Manage four person department.

• Director, Strategic Marketing / Corporate Affairs

  Zondervan

  (Public Company; 201-500 employees; Publishing industry)

  June 1996 — June 1997 (1 year 1 month)

  Created this new position responsible for key title promotion, increased key author visibility, Internet marketing, segmented marketing, corporate public relations, and media relations. Creator of Zondervan E-Mail Alert Service in the early days of email, an international electronic information relay of current issues and the Zondervan resources that speak to them. Strategic planning and execution.

• Director, Media Relations / Public Affairs

  Zondervan

  (Public Company; 201-500 employees; Publishing industry)

  August 1986 — June 1996 (9 years 11 months)

  Built the department from one person to a staff of six. Responsible for acquiring media coverage for Zondervan Publishing House and its Bibles, books, software, video, audio, and gift items. Creator and director of the Zondervan Radio Network (350 member radio stations) and the Zondervan Press Syndicate (430 member publications/20 million readers). Created Zondervan Online. Writer of news releases, booklets, articles, reviews, correspondence. Interviewed authors. National media contacts. Corporate public relations. Extensive travel.

• Religion News Editor, UPI Radio Network

  United Press International

  (Privately Held; 1001-5000 employees; Writing and Editing industry)

  March 1984 — August 1986 (2 years 6 months)

  Pioneered religion news service on UPI Radio. Designed and maintained daily newscasts and reports of religion news. Duties included anchor, reporter, editor, writer, producer. Familiarity with technical equipment. Succeeded in increasing client base from 11 to over 200 radio stations.

Jonathan Petersen, MBA, CeM’s Education

• University of Phoenix

  MBA , Marketing , 2004 — 2008

  GPA 3.91

• University of Wisconsin-La Crosse

  BA , Mass Communications , 1976 — 1978

• Moody Bible Institute

  Diploma , Broadcast Communications , 1973 — 1976

  Activities and Societies:

  Concert Band

Additional Information

Jonathan Petersen, MBA, CeM’s Interests:

History, music, hiking, bike riding, reading, current events, Christian faith development, teaching. Able to speak on such topics as: • Strategically Communicating Your Story through the News Media • How to Organize a PR/Media Relations Department • The Role of Corporate Communications: Bringing Consistency to Your Message • Maximizing Offline and Online News Media Opportunities • 10 Tools to Maximize Your Marketing Mix in a Web 2.0 World • How to Make Your Internet Marketing Strategy Twitter • Writing to be Scanned: Why the Internet is No Place for Pretty Prose • Integrated Marketing Communications - From Your Lobby to Your Homepage • Using Marketing to Understand, Create, Communicate, and Deliver Value • Marketing Strategy: What Does It Mean and How Can I Get Some? • The Rise of Freeconomics and What It Means for Your Marketing Strategy • Reputation Management in a HairTwitter World • Get Personal: Customer Relationship Management

Jonathan Petersen, MBA, CeM’s Groups:

eMarketing Association, Word Of Mouth Marketing Association, Online News Association, Religion Communicators Council, Public Relations Society of America.

•    Blue: The DallasBlue Business Network (25,000+ members)
•    eOffice
•    Online News Association
•    Executive Suite
•    Inbound Marketers - For Marketing Professionals
•    Advertising Professional
•    Online marketing
•    Web Analytics Association
•    Professional Speakers and Seminar Leaders
•    Leadership Think Tank
•    Mobile Marketing Forum
•    Consultants Network
•    eMarketing Association Network
•    Speakers and Panelists
•    ThoseinMedia
•    E-Commerce Network
•    Public Relations Society of America (PRSA National)
•    Online Word of Mouth Marketing Group (OWOMMG)
•    Search Engine Land
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Marketing With Books
•    SearchEngineWatch.com Forums
•    Mobile Content
•    Book Publishing Professionals
•    LinkedUp Grand Rapids
•    Publishers & Book sellers association
•    Brand & Communications Management
•    SpeakerMatch
•    Social Media Today
•    Social Media Marketing
•    Friends of Chicago
•    Ecommerce and Online Marketing Experts
•    Online reporters and editors
•    The Official Alumni Association of University of Phoenix
•    Public Relations and Communications Professionals
•    Christians in Technology Networking Group
•    Tweeters
•    Gospel.com
•    MarketingProfs
•    Social Media Advertisers (socialAdv.com)
•    Tools of Change for Publishing
•    Email Experience Council
•    Gerson Lehrman Group Council Members
•    HarperCollins Publishers
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Moody Bible Institute Alumni
•    Online Journalism
•    Audio Publishers Association
•    Mediabistro's UGCX
•    Loyalty 360 - The Loyalty Marketer's Association

Jonathan Petersen, MBA, CeM’s Honors:

• Profiled in Marquis Who's Who in America, Who's Who in the Media & Communications, Who’s Who Among Young American Professionals, Who’s Who of Emerging Leaders in America, and Who’s Who in Advertising
• Judge for Internet Advertising Competition, Web Marketing Association
• Former inductee nominator for Radio Hall of Fame
• Former judge for New York Festivals International Radio Awards, New York
• Former Print/Web news editor, ChristianEmergencyNetwork.org
• Competent Toastmaster
• Effie Award
• Marketing Sherpa's Silver Mouse
• Crystal Award of Excellence, The Communicator Awards
• Finalist Award in Marketing, LMP Awards
• Certificate of Excellence, Creativity in Public Relations Awards
• Silver Award, New York Festivals International Radio Competition
• Gold Award, International Mercury Awards
• Finalist Award, International Galaxy Awards
• Honorable Mention, Public Relations Society of America, West Michigan Chapter
• Speech Contest Winner, Toastmasters International

Jonathan Petersen, MBA, CeM’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch