Jonathan Ashton

• Versatile communicator, fostering consensus inside multidisciplinary teams to bridge the gaps between marketers and I.T., vendors, partners and internal team members.
• Seasoned entrepreneur, fundamentally committed to innovation and effective implementation of interactive marketing, so that all coordinated efforts deliver significant return on investment.
• Able to accelerate existing Internet marketing initiatives and implement new site optimization strategies, paid search campaigns, email marketing, site redesign and affiliate programs, pushing the Internet marketing channel to increased profitability.

Jonathan Ashton’s Specialties:

Search engine optimization, Internet marketing, interactive marketing, business development, partner development, vendor management, content creation, public speaking, project management, customer relationship management, search engine marketing, SEO, SEM, website development, ROI acceleration.

Jonathan Ashton’s Experience

Managing Partner - Chicago

Agency.com

(Public Company; OMC; Marketing and Advertising industry)

February 2009 — Present (10 months)

As Managing Partner for the Chicago office of Agency.com, Jonathan is the key driver for all client service and has responsibility for delivery and execution against client engagements. He is responsible for the organic growth of clients as well as for the development of new business opportunities.

In his role, Jonathan has responsibility to manage revenue growth and profitability as well as to facilitate the functioning of internal teams. He is the discipline lead for the Agency.com Social Media Specialty Lab as well as the SEO Specialty Lab.
Board of Directors

The Home Buying Center Inc.

(Real Estate industry)

August 2008 — Present (1 year 4 months)
VP of SEO and Web Analytics

Agency.com

(Public Company; 201-500 employees; ACOM; Internet industry)

January 2008 — Present (1 year 11 months)

As VP of SEO and Web Analytics, Jonathan leads the Agency.com global SEO discipline. His team provides search engine optimization services for clients across the company's international network. Following is a summary of activities:

• Built powerful team of experts to deliver services.
• Integrated analytics practice into the service offering of the Chicago office.
• Consistently exceeded quarterly goals.
• Trained national network teams in optimization.
• Presented SEO thought leadership at the February 2008 SMX-West Conference, the March 2008 SES Conference and served in August 2008 on a panel at OMMA Global.
• Accelerated business development process by providing powerful pitch support and by helping to craft new business models designed to enhance company revenue.
• Contributed to the Interactive Advertising Bureau's Search Committee.
• Authored monthly column on Search Engine Land called "Industrial Strength SEO."
Proprietor

BopShop Interactive LLC.

(Privately Held; 1-10 employees; Internet industry)

January 2007 — Present (2 years 11 months)

BopShop Interactive provides search engine optimization consulting, Internet marketing, website project management and other interactive marketing services to a variety of businesses large and small. I am actively seeking partnership opportunities to help web designers and developers with the search engine optimization of their client websites.
Director of SEO

Agency.com

(Public Company; 201-500 employees; Internet industry)

February 2007 — January 2008 (1 year )

As Director of SEO, Jonathan oversees the search engine optimization practice of the Midwest offices of Agency.com. Search engine optimization is an integral part of effective interactive marketing, and Agency.com is a world leader in creating innovative interactive marketing and media. Following is a summary of activities:

• Founded an integrated SEO department within the Agency.com network for search engine optimization.
• Accelerated profitable revenue growth in existing clients.
• Proved departmental profitability by meeting first year revenue goals in just 5 months.
• Trained internal teams.
• Presented SEO thought leadership at the 2007 Search Engine Strategies conferences in August in San Jose and December in Chicago.
• Co-Chair of the American Marketing Association’s Internet Marketing SIG.
• Wrote for Yahoo!, Search Insider and other online publications.
• Provided every aspect of search engine optimization strategies.
Partner, VP of Business Development

SEO Logic Search Engine Optimization and Placement Services / Mir Internet Marketing

(Privately Held; 1-10 employees; Internet industry)

October 1996 — October 2006 (10 years 1 month)

• Built millions in revenue with clients ranging from small businesses to the Fortune 500.
• Transformed the business model of the firm over time to seek profitability, serve client needs and to reflect the evolution of the market.
• Enabled partner marketing agencies to fill gaps in their service offerings with mission-critical search engine optimization and interactive marketing expertise.
• Invited by an array of organizations to present search marketing thought leadership.
• Created proposal documentation, consulting reports, market analysis and website content.
• Integrated relationships with subcontractors, partners, client I.T. groups and internal resources.
• Actively promoted services at regional trade shows and local networking meetings.
Central Regional Manager

The Faxon Company / Dawson Subscription Service

(Public Company; 51-200 employees; Libraries industry)

July 1993 — October 1996 (3 years 4 months)

• Managed 13 state territory, providing 2,200 corporate, university and public library system clients with periodical subscription management services.
• Sold $1 million in new business in 1995. New clients included First Chicago, Prudential Financial, Northeast and Northwest Missouri State Universities and others.
• Supported current clients in dealing with Y2K bugs.
• Attended conferences to manage exhibits, demonstrate software and seek new business.
Sales Manager

R. J. Imports

(Food & Beverages industry)

June 1992 — April 1993 (11 months)

Jonathan Ashton’s Education

Northwestern University

B. A. , U. S. History , 1988 — 1992

Activities and Societies:

Theta Chi Fraternity Chef and House Steward, Rock Against Apartheid Committee, Rugby Club, International Studies Residential College Executive Committee.
Denver East High School

1985 — 1988
Fort Wayne South Side High School

1984 — 1985
The Canterbury School

1979 — 1984

Additional Information

Jonathan Ashton’s Groups:

At various times I have been a member of the American Marketing Association, Business Executives Network, Chicago Business Marketing Association, Chicagoland Chamber of Commerce, Illinois IT Association, Network Metropolitan, Technology Executives Club and others., Search Engine Strategies, Friends of Harrison Hill Elementary School