Product Director at Hashrocket Labs
Jacksonville, Florida Area
- Current
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- Product Director at Hashrocket
- Past
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- Technical SEO Manager at Primedia
- Director, SEO & Shopping Feeds at Response Mine
- Senior Search Engine Professional at Shopzilla, Inc.
- Senior SEO Search Marketing Consultant at BusinessWeek.com
- Senior SEO Search Marketing Consultant at CitiCards.com
- Senior SEO Search Marketing Consultant at Fairmont.com (all properties)
- Senior SEO Search Marketing Consultant at eDiets.com
- Senior SEO Search Marketing Consultant at LillianVernon.com
- Senior SEO Search Marketing Consultant at Arac.com
- Senior SEO Search Marketing Consultant at CharlesSchwab.com
- Senior SEO Search Marketing Consultant at TimeLife.com
- Senior SEO Search Marketing Consultant at OfficeDepot.com
- Senior SEO Search Marketing Consultant at Cintas.com
- Senior SEO Strategist at iCrossing
- Senior SEO Search Marketing Consultant at GM.com
- Senior SEO Search Marketing Consultant at Batteries.com
- Recommended
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6 people have recommended Jonathan - Connections
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- Industry
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- Websites
Jonathan Nelson’s Summary
I help lead and develop innovative web applications based on ideas that challenge the status quo, and change the way people think, live, and work.
Jonathan Nelson’s Experience
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Product Director
Hashrocket
(Privately Held; Internet industry)
June 2009 — Present (2 months)
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Technical SEO Manager
Primedia
(Public Company; PRM; Publishing industry)
June 2007 — March 2009 (1 year 10 months)
Strategic SEO consulting, including architecture planning & ROI strategy development. Brand development, organic web site traffic growth, web site UI and advertising revenue through search engine best practices. Innovate proprietary SEO/SEM best practices and web based technology. Design and implement social media strategies (SMM) for search engine optimization (SEO) and blogging.
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Director, SEO & Shopping Feeds
Response Mine
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2006 — March 2007 (7 months)
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Senior Search Engine Professional
Shopzilla, Inc.
(Public Company; 201-500 employees; SSP; Internet industry)
December 2005 — September 2006 (10 months)
• Reports directly to VP of consumer site
• Support our consumer site’s Search Engine Optimization (SEO) team
• Technical Strategic Consulting
• Troubleshoot and analyze changes to key metrics, based on dynamic and fast-changing data points
• Launch new products and enhance existing products with a focus on functionality that addresses the needs of SEO. Create, manage and evaluate SEO tools and resources that will help increase the productivity of SEO Specialists.
• Track and report on technical details regarding key search engines, including crawling frequency, bot visits, index and algorithm changes.
• Work with senior management to track SEO performance, identify performance drivers, proactively highlight opportunities, identify issues and solve problems, and recommend actions based on technical knowledge
• Maintains detailed knowledge of current SEO practices
• Attends SEO conferences and seminars -
Senior SEO Search Marketing Consultant
BusinessWeek.com
(Public Company; MHP; Publishing industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords.
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Senior SEO Search Marketing Consultant
CitiCards.com
(Public Company; C; Financial Services industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. I helped oversee a site wide redesign by incorporating programming standards and natural search engine optimization practices to produce a ‘state of the art’ architecture for search engines.
Search Engine Marketing (SEM) :: Successfully created and managed Internet marketing campaigns that included: multi-million dollar monthly Pay Per Click (PPC), Paid Inclusion, Rich Media Advertising campaign on first and second tier Search Engine properties and various promotional strategies. Over a 12-month period, site traffic had increased by more than 300%, with a 60% increase in convergence. I helped analyze and research users searching habits and convergence numbers for individual marketing campaigns. -
Senior SEO Search Marketing Consultant
Fairmont.com (all properties)
(Marketing and Advertising industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords.
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Senior SEO Search Marketing Consultant
eDiets.com
(Public Company; DIET; Internet industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords.
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Senior SEO Search Marketing Consultant
LillianVernon.com
(Marketing and Advertising industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords. Helped architect a brand new site redesign and server migration for both TimeLife and Lillian Vernon.
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Senior SEO Search Marketing Consultant
Arac.com
(Marketing and Advertising industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords. Looking for quantifiable results, Advantage Rent-A-Car implemented a Performance-Based Natural Search Engine Optimization program and received exceptional results.
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Senior SEO Search Marketing Consultant
CharlesSchwab.com
(Marketing and Advertising industry)
June 2003 — November 2005 (2 years 6 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords.
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Senior SEO Search Marketing Consultant
TimeLife.com
(Marketing and Advertising industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords.
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Senior SEO Search Marketing Consultant
OfficeDepot.com
(Marketing and Advertising industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords. Increased total amount of pages indexed in Google from 50,000 to over 400,000 pages. Testimonial: “We had a great month, almost a $1.5 million increase in sales! Have a great weekend! – Online Advertising Analyst
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Senior SEO Search Marketing Consultant
Cintas.com
(Public Company; CTAS; Facilities Services industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords.
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Senior SEO Strategist
iCrossing
(Privately Held; Marketing and Advertising industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: I evaluated, maintained, and tested existing site’s content, layout, server infrastructure; keyword market research on targeted markets searching habits. I managed 75% of icrossings top Fortune 500 companies, including: BusinessWeek.com, CitiCards.com, Fairmont.com, OfficeDepot.com, GM.com, FindYourStyle.com (including 13 other international subsidiaries), Arac.com, Cintas.com, eDiets.com, LillianVernon.com, TimeLife.com, CharlesSchwab.com and more. Responsibilities include, create custom obstacle and linking analyses’ reports for each client. Create four, six, and eight month optimized code refreshes for each client to ensure top rankings and stay up to date with current market changes (products, trends, etc.). I helped create our proprietary competition analysis reports (CPAR), while analyzing existing data from server logs (HitBox, Webtrends, Urchin, Omniture, etc.) and create statistical analysis to project current search engine traffic patterns.
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Senior SEO Search Marketing Consultant
GM.com
(Marketing and Advertising industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords.
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Senior SEO Search Marketing Consultant
Batteries.com
(Privately Held; Internet industry)
March 2003 — November 2005 (2 years 9 months)
Search Engine Optimization :: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits and patterns. Pulled existing data from advanced analytics and created statistical analysis for project future behaviors. Created custom obstacle and linking analyses’ reports. Created four, six, and eight month optimized code refreshes. Created proprietary competition analysis reports (CPAR), while analyzing existing data from analytics software and created statistical analyses to project search engine algorithm shifts and users search engine patterns. All work utilized ethical “white-hat” natural search engine optimization techniques to produce solid rankings for thousands of keywords.
Additional Information
Jonathan Nelson’s Websites:
Jonathan Nelson’s Groups:
SMX, SEMPO, SES, WebMasterWorld, Pubcon, Shop.org, OMMA, RailsConf
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On Startups - The Community For Entrepreneurs -
Google Group -
Fortune Global Group -
Semantic Web -
Search Marketing Salon
Jonathan Nelson’s Honors:
Speaker at 2008 OMMA Hollywood
Speaker at 2009 BizConf
Jonathan Nelson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
