
MD of JMA & Co-Founder of this fluid world
London, United Kingdom

MD of JMA & Co-Founder of this fluid world
London, United Kingdom
From feedback, spanning almost 2 decades, my abilities seem to categorise themselves into 4 areas:
• Strategy – I strive to find the most efficient and elegant way of getting something done. For most of my professional life, the strategies I have created cover: brand, offering and business growth – all of which revolve around the critical need for brilliant and effective communication – the purest form of interaction. How something is ‘sold-in’ to the world at large.
• Negotiation – Such a critical part of communication, negotiation is sometimes seen as ‘deal-making’ but arguably it runs deeper than that. Knowing the effect of a successful value-exchange is as powerful as knowing the effect of well-placed silence. Understanding the axis of integrity is as vital as learning the vast language of non-verbal communication.
• Evangelising – Spreading the word is a magnet for new opportunities, new clients, new consumers and overall belief. Evangelising is crucial to partner relationships and public acceptance, sculpturing how stories are delivered ensuring that readers, writers, partners, users and buyers; believe.
• Leadership – Over the years, the teams I have built are my undoubtedly my best references. I see the main components of leadership including: motivation, delegation, respect and experience. I believe effective leadership is found within the ability to strategise, negotiate and evangelise.
Every role I have had to date, either in my own companies or with others, has been about communication. Titles and positions do not necessarily need to include the words ‘Brand Marketing’ or ‘Communications’ to show a common thread. Upon occasion of having excelled, the environment has consistently been one of communication.
Whether one calls it engagement, market positioning or creating belief - my ambition is to have a significant influence and effect in the world of communication. Its what my life is, was and always will be about.
Evangelism, strategy, negotiation, leadership
(Marketing and Advertising industry)
July 2009 — Present (5 months)
Founded alongside Liri Andersson
http://www.linkedin.com/in/liriandersson
this fluid world operates as a catalyst for organisational change and improvement, as a trend advisor and future proofer assisting companies in their search for business and communications excellence fitting to the ‘21st century’.
this fluid world works with clients looking to forge ahead in the new economy by helping them navigate a confusing communications world, and achieve business and commercial success, today and tomorrow.
this fluid world achieves this by combining its founders’ contacts within the business and communications world, their multifunctional perspective, their broad set of generalist skills, and their experience across nations, industries, brands, channels and disciplines, with their enthusiasm, energy and passion!
Clients typically engage to:
1. Achieve clarity and understanding
- Of the world they operate in, and the one they aspire to do business in
- Of present business opportunities and potential new markets
2. Change and evolve
- Develop realistic future scenarios
- Identify a clear direction and vision
- Facilitate decision-making and focus of resources
- Build necessary people and or/organisational capabilities
- Create partnerships
- Inspire, motivate and energize teams
3. Develop new revenue streams
- Capitalise on opportunities, today and tomorrow
- Innovate and create value for employees and consumers
- Position product/service offerings and develop go to market strategies
- Define new commercial strategies and business models
4. Execute Successfully
- Through Strategic Project Management
- By utilising this fluid world’s partnerships, contacts and professional network
(Marketing and Advertising industry)
February 2009 — Present (10 months)
JMA is a communications agency specialising in, change strategy and innovation management in New Media.
Based on 18 years of consulting over 100 companies, JMA is the built on extensive experience and profile in the communications industry with associates in UK, North America, Asia and Central Europe
(Marketing and Advertising industry)
December 2008 — Present (1 year )
Every Single One Of Us is a communications movement with a vision to enable and enhance interaction between people and commerce, aiming to safeguard user experience.
The movement seeks to unite a wide cross-section of mobile operators, advertising agencies, big-name brands and (most importantly) members of the public; to educate the industry and encourage discussions about emerging business models and to facilitate a step change in communications.
Global objectives include market research, seminars, consultancy, workshops, master-classes, and platform development. By promoting and authorizing best practice, Every Single One Of Us intends to provide a central access point for positive and progressive communication activities focussed on citizen engagement.
As a collective, Every Single One Of Us aims to facilitate and accelerate commercially viable and mutually beneficial communication.
(Privately Held; 1001-5000 employees; WPP; Marketing and Advertising industry)
June 2008 — Present (1 year 6 months)
OgilvyOne is the strongest, most experienced one-to-one marketing network in the world. My role as Senior Consultant encompasses:
• Global responsibility for Ogilvy relationships with Telecom clients
• Advising and assisting numerous territories on new media & mobile Marketing
• Assessing and creating commercial viability within innovation projects
• Consulting Ogilvy at CEO and Chairman level on strategy and application of advanced communications
• Evangelising and implementing change, new media innovation and digital strategy to many of the world’s largest brands such as BP, BA, BT, IBM, Motorola, Unilever, GSK and Amex amongst others
(Marketing and Advertising industry)
2008 — Present (1 year )
(Privately Held; 51-200 employees; Telecommunications industry)
February 2007 — April 2008 (1 year 3 months)
Evangelising the future of communication and direct, targeted and accountable access between brands and the public.
(Privately Held; 51-200 employees; Music industry)
October 2005 — May 2006 (8 months)
(Marketing and Advertising industry)
2004 — 2005 (1 year )
No way , Real-life business
clarity, transparency, strength, knowledge, music, martial arts
1st Dan Black Belt - Kickboxing
Winner - Best Salesperson - Music Industry Awards 2001
Winner - Innovation - Mobile Marketing Awards 2008