Jonathan MacDonald

Current

Co-Founder at this fluid world
Managing Director at Jonathan MacDonald Associates
CEO & Founder at Every Single One Of Us

Senior Consultant at OgilvyOne
Senior Consultant at OgilvyOne Worldwide

see less...

2 more...

Past

Sales Director at Blyk
Commercial Director at Ministry of Sound
Commercial Director at Ministry Of Sound London

see less...

Education

Strode's College - Egham

Recommended

17 people have recommended Jonathan

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Jonathan MacDonald’s Summary

From feedback, spanning almost 2 decades, my abilities seem to categorise themselves into 4 areas:

• Strategy – I strive to find the most efficient and elegant way of getting something done. For most of my professional life, the strategies I have created cover: brand, offering and business growth – all of which revolve around the critical need for brilliant and effective communication – the purest form of interaction. How something is ‘sold-in’ to the world at large.

• Negotiation – Such a critical part of communication, negotiation is sometimes seen as ‘deal-making’ but arguably it runs deeper than that. Knowing the effect of a successful value-exchange is as powerful as knowing the effect of well-placed silence. Understanding the axis of integrity is as vital as learning the vast language of non-verbal communication.

• Evangelising – Spreading the word is a magnet for new opportunities, new clients, new consumers and overall belief. Evangelising is crucial to partner relationships and public acceptance, sculpturing how stories are delivered ensuring that readers, writers, partners, users and buyers; believe.

• Leadership – Over the years, the teams I have built are my undoubtedly my best references. I see the main components of leadership including: motivation, delegation, respect and experience. I believe effective leadership is found within the ability to strategise, negotiate and evangelise.

Every role I have had to date, either in my own companies or with others, has been about communication. Titles and positions do not necessarily need to include the words ‘Brand Marketing’ or ‘Communications’ to show a common thread. Upon occasion of having excelled, the environment has consistently been one of communication.

Whether one calls it engagement, market positioning or creating belief - my ambition is to have a significant influence and effect in the world of communication. Its what my life is, was and always will be about.

Jonathan MacDonald’s Specialties:

Evangelism, strategy, negotiation, leadership

Jonathan MacDonald’s Experience

Co-Founder

this fluid world

(Marketing and Advertising industry)

July 2009 — Present (5 months)

Founded alongside Liri Andersson
http://www.linkedin.com/in/liriandersson

this fluid world operates as a catalyst for organisational change and improvement, as a trend advisor and future proofer assisting companies in their search for business and communications excellence fitting to the ‘21st century’.

this fluid world works with clients looking to forge ahead in the new economy by helping them navigate a confusing communications world, and achieve business and commercial success, today and tomorrow.

this fluid world achieves this by combining its founders’ contacts within the business and communications world, their multifunctional perspective, their broad set of generalist skills, and their experience across nations, industries, brands, channels and disciplines, with their enthusiasm, energy and passion!

Clients typically engage to:

1. Achieve clarity and understanding
- Of the world they operate in, and the one they aspire to do business in
- Of present business opportunities and potential new markets

2. Change and evolve
- Develop realistic future scenarios
- Identify a clear direction and vision
- Facilitate decision-making and focus of resources
- Build necessary people and or/organisational capabilities
- Create partnerships
- Inspire, motivate and energize teams

3. Develop new revenue streams
- Capitalise on opportunities, today and tomorrow
- Innovate and create value for employees and consumers
- Position product/service offerings and develop go to market strategies
- Define new commercial strategies and business models

4. Execute Successfully
- Through Strategic Project Management
- By utilising this fluid world’s partnerships, contacts and professional network
Managing Director

Jonathan MacDonald Associates

(Marketing and Advertising industry)

February 2009 — Present (10 months)

JMA is a communications agency specialising in, change strategy and innovation management in New Media.

Based on 18 years of consulting over 100 companies, JMA is the built on extensive experience and profile in the communications industry with associates in UK, North America, Asia and Central Europe
CEO & Founder

Every Single One Of Us

(Marketing and Advertising industry)

December 2008 — Present (1 year )

Every Single One Of Us is a communications movement with a vision to enable and enhance interaction between people and commerce, aiming to safeguard user experience.

The movement seeks to unite a wide cross-section of mobile operators, advertising agencies, big-name brands and (most importantly) members of the public; to educate the industry and encourage discussions about emerging business models and to facilitate a step change in communications.

Global objectives include market research, seminars, consultancy, workshops, master-classes, and platform development. By promoting and authorizing best practice, Every Single One Of Us intends to provide a central access point for positive and progressive communication activities focussed on citizen engagement.

As a collective, Every Single One Of Us aims to facilitate and accelerate commercially viable and mutually beneficial communication.
Senior Consultant

OgilvyOne

(Privately Held; 1001-5000 employees; WPP; Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)

OgilvyOne is the strongest, most experienced one-to-one marketing network in the world. My role as Senior Consultant encompasses:

• Global responsibility for Ogilvy relationships with Telecom clients

• Advising and assisting numerous territories on new media & mobile Marketing

• Assessing and creating commercial viability within innovation projects

• Consulting Ogilvy at CEO and Chairman level on strategy and application of advanced communications

• Evangelising and implementing change, new media innovation and digital strategy to many of the world’s largest brands such as BP, BA, BT, IBM, Motorola, Unilever, GSK and Amex amongst others
Senior Consultant

OgilvyOne Worldwide

(Marketing and Advertising industry)

2008 — Present (1 year )
Sales Director

Blyk

(Privately Held; 51-200 employees; Telecommunications industry)

February 2007 — April 2008 (1 year 3 months)

Evangelising the future of communication and direct, targeted and accountable access between brands and the public.
Commercial Director

Ministry of Sound

(Privately Held; 51-200 employees; Music industry)

October 2005 — May 2006 (8 months)
Commercial Director

Ministry Of Sound London

(Marketing and Advertising industry)

2004 — 2005 (1 year )

Jonathan MacDonald’s Education

Strode's College - Egham

No way , Real-life business

Additional Information

Jonathan MacDonald’s Websites:

Jonathan MacDonald’s Interests:

clarity, transparency, strength, knowledge, music, martial arts

Jonathan MacDonald’s Groups:

eMarketing Association Network
ThoseinMedia
IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
Mobile Analytics
Mobilists (Innovators in mobile industry - 3900+ members)
Mobile Content
Mobile Telecoms industry group
Ogilvy: Past, Present & Future
Mobile Marketing Experts
Social Media Marketing Intelligence
Future Social Media
Friends of Gist
Digital Agency 2020
Masters of Customer Engagement
Every Single One Of Us
Digital Personnel
DNA2009
MAMA 2009 - Mobile Advertising and Marketing Awards
Mobile Content Awards 2009 - www.mcawards.com
cnap.me
AIME Knowledge & Networking Events
EPublishing Innovation Forum
Mobiya: Investing in Classifieds
bnetTV.com
adtech London
Mobile Advertising UK - Camerjam
Branding & Marketing
IIR Telecoms - Mobile Content & Services series
Social TV - next generation media (Web 2.0, mobile, digital video broadcast, DTV, STB, MHEG, IPTV)
Telco 2.0 Initiative
UK Digital Marketing
Next Generation Media Measurement