Jonathan MacDonald

Current

Managing Director at Jonathan MacDonald Associates
Senior Consultant at OgilvyOne Worldwide
CEO & Founder at Every Single One Of Us

Senior Consultant at OgilvyOne

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Past

Sales Director at Blyk
Commercial Director at Ministry of Sound

Education

Strode's College - Egham

Recommended

14 people have recommended Jonathan

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Jonathan MacDonald’s Summary

From feedback, spanning almost 2 decades, my abilities seem to categorise themselves into 4 areas:

• Strategy – I strive to find the most efficient and elegant way of getting something done. For most of my professional life, the strategies I have created cover: brand, offering and business growth – all of which revolve around the critical need for brilliant and effective communication – the purest form of interaction. How something is ‘sold-in’ to the world at large.

• Negotiation – Such a critical part of communication, negotiation is sometimes seen as ‘deal-making’ but arguably it runs deeper than that. Knowing the effect of a successful value-exchange is as powerful as knowing the effect of well-placed silence. Understanding the axis of integrity is as vital as learning the vast language of non-verbal communication.

• Evangelising – Spreading the word is a magnet for new opportunities, new clients, new consumers and overall belief. Evangelising is crucial to partner relationships and public acceptance, sculpturing how stories are delivered ensuring that readers, writers, partners, users and buyers; believe.

• Leadership – Over the years, the teams I have built are my undoubtedly my best references. I see the main components of leadership including: motivation, delegation, respect and experience. I believe effective leadership is found within the ability to strategise, negotiate and evangelise.

Every role I have had to date, either in my own companies or with others, has been about communication. Titles and positions do not necessarily need to include the words ‘Brand Marketing’ or ‘Communications’ to show a common thread. Upon occasion of having excelled, the environment has consistently been one of communication.

Whether one calls it engagement, market positioning or creating belief - my ambition is to have a significant influence and effect in the world of communication. Its what my life is, was and always will be about.

Jonathan MacDonald’s Specialties:

Evangelism, strategy, negotiation, leadership

Jonathan MacDonald’s Experience

Managing Director

Jonathan MacDonald Associates

(Marketing and Advertising industry)

February 2009 — Present (6 months)

JMA is a communications agency specialising in, change strategy and innovation management in New Media.

Based on 18 years of consulting over 100 companies, JMA is the built on extensive experience and profile in the communications industry with associates in UK, North America, Asia and Central Europe
Senior Consultant

OgilvyOne Worldwide

(Marketing and Advertising industry)

2008 — Present (1 year)
CEO & Founder

Every Single One Of Us

(Marketing and Advertising industry)

December 2008 — Present (8 months)

Every Single One Of Us is a communications movement with a vision to enable and enhance interaction between people and commerce, aiming to safeguard user experience.

The movement seeks to unite a wide cross-section of mobile operators, advertising agencies, big-name brands and (most importantly) members of the public; to educate the industry and encourage discussions about emerging business models and to facilitate a step change in communications.

Global objectives include market research, seminars, consultancy, workshops, master-classes, and platform development. By promoting and authorizing best practice, Every Single One Of Us intends to provide a central access point for positive and progressive communication activities focussed on citizen engagement.

As a collective, Every Single One Of Us aims to facilitate and accelerate commercially viable and mutually beneficial communication.
Senior Consultant

OgilvyOne

(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

June 2008 — Present (1 year 2 months)

OgilvyOne is the strongest, most experienced one-to-one marketing network in the world. My role as Senior Consultant encompasses:

• Global responsibility for Ogilvy relationships with Telecom clients

• Advising and assisting numerous territories on new media & mobile Marketing

• Assessing and creating commercial viability within innovation projects

• Consulting Ogilvy at CEO and Chairman level on strategy and application of advanced communications

• Evangelising and implementing change, new media innovation and digital strategy to many of the world’s largest brands such as BP, BA, BT, IBM, Motorola, Unilever, GSK and Amex amongst others
Sales Director

Blyk

(Privately Held; 51-200 employees; Telecommunications industry)

February 2007 — April 2008 (1 year 3 months)

Evangelising the future of communication and direct, targeted and accountable access between brands and the public.
Commercial Director

Ministry of Sound

(Privately Held; 51-200 employees; Music industry)

October 2005 — May 2006 (8 months)