Jonathan MacDonald

Current

Senior Consultant at OgilvyOne

Past

Sales Director at Blyk
Commercial Director at Ministry of Sound

Education

Strode's College - Egham

Recommended

7 people have recommended Jonathan

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Jonathan MacDonald’s Summary

From feedback, spanning almost 2 decades, my abilities seem to categorise themselves into 4 areas:

• Strategy – I strive to find the most efficient and elegant way of getting something done. For most of my professional life, the strategies I have created cover: brand, offering and business growth – all of which revolve around the critical need for brilliant and effective communication – the purest form of interaction. How something is ‘sold-in’ to the world at large.

• Negotiation – Such a critical part of communication, negotiation is sometimes seen as ‘deal-making’ but arguably it runs deeper than that. Knowing the effect of a successful value-exchange is as powerful as knowing the effect of well-placed silence. Understanding the axis of integrity is as vital as learning the vast language of non-verbal communication.

• Evangelising – Spreading the word is a magnet for new opportunities, new clients, new consumers and overall belief. Evangelising is crucial to partner relationships and public acceptance, sculpturing how stories are delivered ensuring that readers, writers, partners, users and buyers; believe.

• Leadership – Over the years, the teams I have built are my undoubtedly my best references. I see the main components of leadership including: motivation, delegation, respect and experience. I believe effective leadership is found within the ability to strategise, negotiate and evangelise.

Every role I have had to date, either in my own companies or with others, has been about communication. Titles and positions do not necessarily need to include the words ‘Brand Marketing’ or ‘Communications’ to show a common thread. Upon occasion of having excelled, the environment has consistently been one of communication.

Whether one calls it engagement, market positioning or creating belief - my ambition is to have a significant influence and effect in the world of communication. Its what my life is, was and always will be about.

Jonathan MacDonald’s Specialties:

Evangelism, strategy, negotiation, leadership

Jonathan MacDonald’s Experience

Senior Consultant

OgilvyOne

(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

June 2008 — Present (6 months)

OgilvyOne is the strongest, most experienced one-to-one marketing network in the world. My role as Senior Consultant encompasses:

• Global responsibility for Ogilvy relationships with Telecom clients

• Advising and assisting numerous territories on new media & mobile Marketing

• Assessing and creating commercial viability within innovation projects

• Consulting Ogilvy at CEO and Chairman level on strategy and application of advanced communications

• Evangelising and implementing change, new media innovation and digital strategy to many of the world’s largest brands such as BP, BA, BT, IBM, Motorola, Unilever, GSK and Amex amongst others
Sales Director

Blyk

(Privately Held; 51-200 employees; Telecommunications industry)

February 2007 — April 2008 (1 year 3 months)

Evangelising the future of communication and direct, targeted and accountable access between brands and the public.
Commercial Director

Ministry of Sound

(Privately Held; 51-200 employees; Music industry)

October 2005 — May 2006 (8 months)