LinkedInJonathan Hornby

Jonathan Hornby

Strategy & Innovation coach at Hornby Research

Raleigh-Durham, North Carolina Area
Management Consulting
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• 15 years within financial services
• 17 years in analytics
• 100% focused on improving outcomes related to strategy, innovation and performance

I coach, consult and connect people to ideas, methods and approaches that can improve the execution of any strategy, innovation or performance improvement initiative.

I’m a member of the International Thought Leader Network, a SAS Alliance Ambassador and the Chief Architect of the Strategic Risk Library at RiskSpotlight.

Led local, regional and global product management, product marketing and strategy teams for a diverse set of analytic solutions that support: Strategy Management, Cost Management, Risk Management and Customer Intelligence.

I’ve architected, introduced and grown innovative new solutions; led merger and acquisition activity; collaborated with clients, analysts and colleagues in over 40 countries and authored a book “Radical Action for Radical Times”.

My greatest strengths are the ability to simplify complex topics, identify hidden connections and inspire others to take action.

I blend business need with analytic insight and round it off with an innovators experience of bringing new ideas to life.

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The Case for Data-Driven Test and Learn Processes(Link)

Chief Marketer
June 2012

Creating success starts by putting learning first, profit second.

Social Requires Us To Redefine Customer Value(Link)

June 2011

Many organizations struggle with defining or calculating customer value - social media makes it 10x worse.

Reinventing business(Link)

April 2010

This has been my most popular blog entry. The idea came from 2 stories I had read - one on reuters about a website designed to bring crowd sourcing to fashion, and the other an interview with Henry Mintzberg in booz&co’s strategy+business magazine.


Driving Profitable Growth Series(Link)

This is a series of white papers and video snippets I created following interviews with marketing thought leaders and practitioners

Team members:

Radical Action for radical times(Link)

In the wake of the 2008 financial crisis, I teamed with some great thought leaders to provide a different perspective on how organizations could not only survive, but thrive in good or bad economic times. After filming a series of interviews, I created this book to provide more insight. All royalties donated to children's cancer research. Get an overview in less than 5 minutes here:

Particular thanks to Greg Kaiser, Greg Ray & Michelle Lemmons-Poscente

Team members:

Redefining Customer Value(Link)

37 min presentation on redefining customer value for Forbes/ SAS conference focused on business leadership, sales & marketing. Event was held in Warsaw, Poland, Apr 2011


  • Product Marketing
  • Product Management
  • Performance Management
  • Cost Management
  • Analytics
  • Innovation
  • Idea Generation
  • Marketing
  • Leadership
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  • Business Intelligence
  • Communication
  • Go-to-market Strategy
  • Management Consulting
  • Market Research
  • Media Relations
  • Operational Risk
  • Public Speaking
  • Strategy
  • Sales Enablement
  • SaaS
  • Enterprise Software
  • Multi-channel Marketing
  • Demand Generation
  • Operational Risk...
  • Business Analytics
  • Management
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  • Thought Leadership
  • Executive Management
  • B2B Marketing
  • Integrated Marketing
  • Writing
  • Marketing Analytics
  • Solution Selling
  • Segmentation
  • Big Data
  • Marketing Communications
  • Business Process
  • Professional Services
  • Strategic Alliances
  • Predictive Analytics
  • Competitive Analysis
  • Strategic Thinking
  • Customer Intelligence
  • Positioning
  • Global Marketing
  • Product Launch
  • Marketing Strategy
  • See 35+  See less

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