President of Market Merchants
Greater New York City Area
President of Market Merchants
Greater New York City Area
An innovative results-oriented e-commerce expert with a solutions-focused vision for driving top-line growth and bottom-line profits, which capitalizes on 15 years of progressive leadership, creativity, initiative and financial savvy.
• Grew sales to $1.5+ Million, achieved 20+% average profit and 55+% annual growth for Suburban Energy Services’ e-commerce department.
• Accomplished 50% per annum growth in revenue for Earthweb’s e-commerce department.
• Created profitable business opportunities for major corporate partners helping to move online sales to over 20 million dollars annually.
(Retail industry)
April 2006 — Present (2 years 8 months)
• Negotiated acquisition of Suburban Energy Services’ e-commerce business to self-owned company, Market Merchants.
• Re-branded site, updated customer relationship management (CRM) and expanded to thirty thousand products.
• Utilized search engine optimization and pay-per-click marketing strategies, created category specific blogs, e-mail campaigns and viral marketing to lower customer acquisition costs and improve customer retention.
(Public Company; 1001-5000 employees; SPH; Oil & Energy industry)
October 2000 — April 2006 (5 years 7 months)
• Recruited to manage a 4-year old e-commerce website with tepid sales.
• 2000% increase within first 6 months through site redesign, simplification of checkout process and increased number of products available.
• Grew sales from $0 to $1.5+ Million. Achieved 20+% profit margins and 55+% year-over-year annual growth.
• Reported to CIO with full P&L accountability.
(Information Technology and Services industry)
February 1998 — October 2000 (2 years 9 months)
• Recruited to manage all phases of e-commerce department with hands-on management of cross-functional and technical team comprised of creative services & marketing, inventory & logistics, vendor contracts, and customer service.
• Accomplished 50% per annum growth in revenues by simplifying the shopping cart checkout process, marketing to a niche audience and working with a third party to simplify digital delivery method of sales.
• One of the first 25 pre-IPO employees reporting directly to the Senior Vice President.
• Planned, timed, and executed divestiture strategy of e-commerce website from main corporate holdings.
(Privately Held; 51-200 employees; Computer Software industry)
August 1996 — February 1998 (1 year 7 months)
• Key member of e-commerce team working to move catalog sales online from start-up revenue to over 20 million dollars annually.
• Created profitable business opportunities for major partners to commercialize their product offerings through the website.
MBA, Entrepreneurial Studies, 2001 — 2005
MS, Computer Illustration, 1998 — 2001
BFA, Graphic Design & Photography, 1989 — 1993
Adjunct professor (January 2007 – Present) focusing on e-Business and e-Marketing within the Entrepreneurial Studies Department of Silberman College at Fairleigh Dickinson University.
SEOmoz (Search Engine Optimization) - Professional Member
Better Business Bureau (BBB) - Accredited Member
Kansas City Barbecue Society (KCBS) - Certified Barbecue Judge
National Barbecue Association (NBBQ) - Corporate Member
Hearth Patio & Barbecue Association (HPBA) - Corporate Member
Google - Participating Professor in the 2008 Google Online Challenge
Guest Curator and Lecturer (1999) Hopper House Art Center
Lecturer (2001) Suburban Propane Managerial Education Series
Lecturer (2007) Teaching and Learning Center Sparkler Series
Lecturer (2008) Teaching with New Technologies Institute