Jonathan Crossfield

Jonathan Crossfield

Communications Manager at NetRegistry

Sydney Area, Australia

Current
Past
  • Office Manager at IPC Employment
  • Employment Consultant Team Leader at The Salvation Army Employment Plus
  • Employment Consultant Team Leader at Jobfind Centre
  • Disc Jockey / Promoter at DJ's NIghtspot
  • Radio Presenter / Producer / Music Director at Triple C Community Radio
  • Television Production and Journalism Trainee at Central Coast Community Television
Education
  • Bournemouth University
Connections
72 connections
Industry
Internet
Websites

Jonathan Crossfield’s Summary

Although I have a varied career - spanning employment consultant and trainer, radio announcer, journalist, marketing manager and nightclub DJ - the common thread is communication and engaging an audience.

Pouring these experiences and life lessons into the new world of online marketing, I have become fascinated in how the web changes everything! Social media and the changes to user behaviour have developed many reasons for business models to adapt and marketing ideas to be changed. I strive to be at the front of these changes, observing, commenting and participating in the petri dish of new media thinking.

My current role as Marketing Manager for Netregistry - one of Australia's largest domain providers and webhosts - has provided many opportunities to experiment and push ideas in new directions. From developing new customer engagement strategies on Twitter to using content marketing in blogs and email newsletters, my current experience is one of expertise balanced against constant learning and epiphany.

Jonathan Crossfield’s Specialties:

Social media, blogging, copywriting, new media journalism


Jonathan Crossfield’s Experience

  • Marketing Communications Manager

    NetRegistry

    (Privately Held; 51-200 employees; Internet industry)

    September 2007Present (2 years 3 months)

    Producing all marketing and website copy for Australia's largest domain name registrar. Writing articles on online marketing, social media and ecommerce. Administration and running of three succesful blogs. Company liaison and contrributor to Nett Magazine, writing articles on online business. Helping shape marketing strategy through social media, online marketing and new technologies.

  • Office Manager

    IPC Employment

    (Privately Held; 201-500 employees; Human Resources industry)

    April 2004August 2007 (3 years 5 months)

    Meeting budgets, performance targets and KPIs
    - Management of up to 16 staff
    - Case management of long term unemployed
    jobseekers
    - Liaising with Govt. stakeholders to ensure contract
    compliance
    - Writing and delivery of staff training packages
    - Conflict resolution and complaints management
    - Design of office procedures
    - Administration

  • Employment Consultant Team Leader

    The Salvation Army Employment Plus

    (Human Resources industry)

    May 2001April 2004 (3 years )

    - Meeting performance targets and KPIs (# of job placements and 3 or 6 month outcomes)
    - Case management of long term unemployed
    jobseekers
    - Liaising with Govt. stakeholders to ensure contract
    compliance
    - Conflict resolution and complaints management
    - Design of office procedures
    - Administration

  • Employment Consultant Team Leader

    Jobfind Centre

    (Human Resources industry)

    February 2000May 2001 (1 year 4 months)

    - Meeting budgets, performance targets and KPIs
    - Management of up to 16 staff
    - Case management of long term unemployed jobseekers
    - Liaising with Govt. stakeholders to ensure contract compliance
    - Writing and delivery of staff training packages
    - Conflict resolution and complaints management
    - Design of office procedures
    - Case management of long term unemployed jobseekers
    - Administration

  • Disc Jockey / Promoter

    DJ's NIghtspot

    (Hospitality industry)

    April 1994September 1999 (5 years 6 months)

    - Created and ran a themed alternative music night for 5 years
    - Performed all DJ duties
    - Sourced music through record company contacts
    - Designed play lists
    - Booked bands
    - Designed and implemented promotions
    - Wrote all media releases for local press
    - Designed all advertising and posters
    - Arranged record company promotions

  • Radio Presenter / Producer / Music Director

    Triple C Community Radio

    (Broadcast Media industry)

    April 1992September 1999 (7 years 6 months)

    - Presented 1 to 4 weekly radio programs
    - Created role of music director
    - Forged strong relationships with record companies
    - Built a detailed music library for the station
    - Sourced, researched, recorded and edited all interviews
    - Training of new volunteers
    - Sound desk operation

  • Television Production and Journalism Trainee

    Central Coast Community Television

    (Media Production industry)

    May 1995April 1996 (1 year )

    - Video editor for majority of station programming
    - Camera operation
    - Copywriting
    - Sound recording
    - Journalism training through Ultimo TAFE


Jonathan Crossfield’s Education

  • Bournemouth University

    BA(Hons) , Communication and Media Production , 19871990

    Although specialising in Radio Drama and Scriptwriting for
    my final year, this course included the following subjects:
    - Media Theory ­ Ideology and understanding
    - Media Law
    - Script Writing
    - Television Production; inc. camera work, studio, audio etc.
    - Video and audio editing
    - Radio production; inc. sound recording, studio, interviews, etc.
    - Photography
    - Computer animation

    Activities and Societies:
    Drama Society (1987-1990),
    Entertainment Director on Student Council (1989 - 1990).

Additional Information

Jonathan Crossfield’s Websites:

Jonathan Crossfield’s Interests:

Screenwriting, copywriting, any writing! Online marketing, social media and future tech Television and film, media and cultural issues

Jonathan Crossfield’s Groups:

  •    Search Engine Land
  •    twitter innovators Innovation & Creativity Network of Tweeters
  •    Digital Media Group - Australia and New Zealand

Jonathan Crossfield’s Honors:

IT Journalism Awards: Best New Journalist 2008
Gold Moggy: Best Australian Marketing Blog Post 2008


Jonathan Crossfield’s Contact Settings

Interested In:

  • career opportunities
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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