Executive Manager, e-Community & Online Strategy
Melbourne Area, Australia
- Current
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- Executive Manager, e-Community & Online Strategy at GMHBA
- Past
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- Founderat WorldMessageDay.Org (Self-employed)
- Group Marketing Manager - Wireless Multimedia at Telstra Mobile
- Education
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- University of Melbourne
- Recommended
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1 person has recommended Jonathan - Connections
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19
connections
- Industry
- Marketing and Advertising
- Websites
Jonathan Crabtree’s Summary
Technology is too often a solution in search of a problem. I work the other way around and demonstrate an ability to out-think not outspend competitors.
I'm also passionate about getting a simple message out... Feeding 12 more a day ends starvation in 5.7 years! At the moment I'm behind the Aussie social network at http://buzz.org.au
Regarding my career, I have a track record of success in the internet, marketing, strategy & product development. I’m currently developing online sales and marketing strategies for a not for profit company in the health and finance sector with an annual revenue of $100+ million.
The internet (both wired and unwired) has been a passion of mine for more than a decade, so I'm looking forward to more challenges and success online.
Perhaps more important than work, is my goal to create positive change in the world through technology. Ten years ago I wrote to Bill Gates and the response from his lawyers was that I had to hand over all IP rights to Microsoft before they would consider my ideas to help end starvation. Bizarre!
I believe enabling communities unlocks brand equity and loyalty. Brands are controlled by customers and they should be the heart of your strategy...
Jonathan Crabtree’s Specialties:
Highly developed expertise achieving results in competitive, fast moving marketing, communications and internet based businesses
· Proven ability to develop products/services from concept to market
· Adept at corporate communications strategies from branding through to budget planning, advertising and promotions
- Accomplished public speaker, writer and media presenter
- Results documented in Wired Magazine, television, radio and press
- Proven and recognized practical / lateral thinker
Jonathan Crabtree’s Experience
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Executive Manager, e-Community & Online Strategy
GMHBA
(Insurance industry)
November 2004 — Present (4 years 1 month)
Responsible for all e-Community and online strategy for a not-for-profit community based health fund.
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Founder
WorldMessageDay.Org (Self-employed)
(Self-Employed; Myself Only; Non-Profit Organization Management industry)
November 2002 — October 2004 (2 years)
Having worked as a volunteer and fundraiser for more than 20 years I pursued a pet project/goal of leveraging internet and mobile communications services to raise funds for global NGOs.
This was an amazing experience! I received dozens of letters of support from Nobel Peace Prize Laureates, Presidents, Prime Ministers, MPs and even members of royalty.
If I ever retire, it will be to pursue this concept further... What a buzz! ...and I help feed starving kids - which is the point of it all! -
Group Marketing Manager - Wireless Multimedia
Telstra Mobile
(Public Company; 10,001 or more employees; TLS; Telecommunications industry)
August 2000 — October 2002 (2 years 3 months)
After getting deeply involved with the Internet in my previous role, I looked forward to the challenge of helping a major brand shape the mobile Internet. This role was focussed on establishing and positioning wireless multimedia services (WAP – the mobile Internet, SMS Games, GPRS and PocketNews) to maximise emerging product revenues by increasing usage of applications and content.
- Managed online and offline marketing responsibilities
- Enhanced product design, testing, and customer usability
- Championed Telstra Mobile wireless multimedia to external and internal customers
- Established communication processes and media to inform customers and channels about service offerings
Jonathan Crabtree’s Education
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University of Melbourne
Commerce, Economics, Marketing
Studied the economics of developing countries as well as urban economics. However my best results were for marketing.
Additional Information
Jonathan Crabtree’s Websites:
Jonathan Crabtree’s Interests:
Mathematics, Business Strategy, Internet Strategy, Fundraising, Marketing, Strategy, Lateral Thinking, Public Speaking, Writing, AFL Footy, and Social Justice
Jonathan Crabtree’s Groups:
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TEN - Top Executives Net -
Social Media Today
Jonathan Crabtree’s Honors:
Cool Site of the Day winner, Best Blog Award and various letters from Presidents, Prime Ministers & Nobel Laureates.
Jonathan Crabtree’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
