Jonathan Coffman
Online product manager with subject matter expertise in social media, content management, and distribution
- Location
- Austin, Texas Area
- Industry
- Online Media
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Jonathan Coffman's Overview
- Current
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- Product Manager for Global Content Management Tools at Dell
- Past
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- Associate Product Manager, Social Media at Public Broadcasting Service
- Co-Editor at Personal Branding Magazine
- Owner at Entrepreneur
- Web Editor / New-Media Consultant at KOMU TV-8
- Interactive News and Community Management Intern at WDAF-TV 4
- Convergence Reporter and Editor at KBIA-FM
- Convergence Reporter and Editor at Columbia Missourian
- Education
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- University of Missouri-Columbia
- Recommendations
-
11 people have recommended Jonathan
- Connections
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500+ connections
- Websites
Jonathan Coffman's Summary
ABOUT JONATHAN
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Innovative audience engagement and social media thought leader well versed in using social media tactics in support of business priorities, especially related to new product development.
Cross-functional team leader adept at leveraging the efforts of diverse stakeholders in meeting and exceeding goals.
► Co-founder of "Public Media Chat" a weekly Twitter-based collaboration effort meant to bring together web practitioners from across the public media ecosystem.
► Co-founder of "Public Media Camp", an un-conference movement designed to strengthen the bond between public media entities (like PBS and NPR stations) and the public they serve.
ACROSS THE WEB
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► Blog: jonathancoffman.com
► Twitter.com/jdcoffman
► Facebook.com/jdcoffman
Specialties
► Online Product Management
► Multimedia Content Syndication and Distribution
► Social Media and Audience Engagement Strategy
► Strategic Alliance and Partnership Development
► Agile Product Lifecycle Management
► Influencer Outreach and Development
► Utilization of Social Media in B2B and B2C Contexts
Jonathan Coffman's Experience
Product Manager for Global Content Management Tools
Dell
Public Company; 10,001+ employees; DELL; Information Technology and Services industry
September 2011 – Present (6 months) Austin, Texas Area
As a Senior Product Advisor in Dell's global online capabilities group, I work with product engineers, software testers, and other product managers to create and execute on innovative content publishing tools and strategies that meet and exceed expectations.
I work across many Dell business units, including Consumer, Small and Medium Business, Public and Large Enterprise, as well as Corporate Communications and Brand Management to build new, and enhance existing content publishing tools.
Utilizing a combination of off-the-shelf, and custom built solutions my team ensures that the 1,000+ people creating, editing, and maintaining content on Dell.com across the globe can work as efficiently as possible while allowing plenty of room to innovate and grow our competitive edge.
Associate Product Manager, Social Media
Public Broadcasting Service
Nonprofit; 201-500 employees; Media Production industry
May 2008 – September 2011 (3 years 5 months)
Recruited to lead the creation of an online audience engagement product portfolio including UGC, social network integration, widget creation and distribution, user registration and login services, as well as email newsletter platforms for PBS.org and the 360 member stations, and 30+ independent show producers.
The role evolved into a a mixture of social media strategy development, product marketing campaign management, and audience engagement thought-leadership for the public purpose media sector.
KEY ACCOMPLISHMENTS
► Created and executed against a national content promotion strategy on social networks resulting in growing the @PBS Twitter account from 5,000 to 650,000 followers and growing the Facebook Fan page from less than 50,000 fans to over 500,000 in 1.5 years.
► Developed, and rolled out a out social media and audience engagement product line to over over 100 local stations, and over 30 independent show producers including user generated content, and user comments.
►►User comment submissions are up over 150% year-over-year
►►Over 30 user generated content campaigns run yearly for the last 2-years generating over 10,000 submissions of content by the public.
► Launched a comprehensive widget platform for stations and shows resulting in over 100 brand and content widgets being created in the first 6 months, driving over 1 million off-site impressions monthly.
► Managed several aspects of a major re-architecture of PBS.org including engagement tools, cross-site promotional opportunities, and creation/management of the marketing/PR strategy for the launch.
►►Redesign drove 29% increase in site traffic (to nearly 80 million monthly pageviews)
►►Increased video streams by 44%
►►Increased traffic circulation between the national site and local sites by 24%
► Redesigned and relaunched a national email newsletter program resulting in 20% list growth in the first three months post-launch while maintaining a nearly 30% open rate.
Owner
Entrepreneur
Privately Held; 51-200 employees; Publishing industry
January 2003 – December 2008 (6 years)
COMPANIES FOUNDED/SOLD/SPUN-OFF
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► Perennial plant nursery that shipped thousands of plants across the nation for a year and a half
► Online volunteering forum and community
► Multiple blogs and community sites.
CONTRIBUTR - a User Generated Content solution for news organizations
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►2008 Adobe Journalism Technology Development Contest Finalist
► Contributr simplified the submission and processing of text, audio, video, images, and more from across platforms.
Web Editor / New-Media Consultant
KOMU TV-8
Privately Held; 51-200 employees; Broadcast Media industry
2005 – May 2008 (3 years)
► Produced unique online content on a daily basis, coordinating and developing multi-platform journalism packages for this NBC affiliate.
► Managed breaking news situations online and through emerging social media venues. Integrated the technical operations of station to enhance online presence.
► Researched, planned, and implemented new-media and social-media strategies to enhance online community building and viewer awareness of web properties.
Interactive News and Community Management Intern
WDAF-TV 4
May 2007 – August 2007 (4 months)
► Wrote, edited, and produced daily and breaking online news content for www.myfoxkc.com as well as planned, developed, and implemented numerous special projects.
► Envisioned and developed micro-sites to cover niches including pets and parenting.
► Participated in daily editorial meetings working with reporters and producers to ensure online content went beyond what was contained in newscasts.
Convergence Reporter and Editor
Columbia Missourian
Educational Institution; 51-200 employees; Newspapers industry
2005 – 2007 (2 years)
► Worked with reporters and producers to gather story ideas and sources for online and newspaper journalism projects.
► Lead and coordinated story meetings, and prepared packages for cross-platform delivery.
Jonathan Coffman's Languages
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English
(Native or bilingual proficiency) -
Geek
(Native or bilingual proficiency)
Jonathan Coffman's Skills & Expertise
Jonathan Coffman's Education
University of Missouri-Columbia
BJ, Convergence Journalism
2004 – 2008
► Bachelor of Journalism in Media Convergence with a concentration in Television and Online Media.
► Minor in Sociology
Activities and Societies: ► Member of Radio and Television News Director's Association, and Society of Professional Journalists.
Jonathan Coffman's Additional Information
- Websites:
- Interests:
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► Social Media ► Civic Engagement ► Online Community Building ► Online Marketing Strategy ► Content and Partnership Development
- Groups and Associations:
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► OpenID Foundation Member ► Social Media Club Member
- Honors and Awards:
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► 2008 - Adobe Journalism Technology Development Contest Finalist
SPEAKING ENGAGEMENTS
► Engaging thought-leader capable of presenting to team members, executive leadership, and the general public conveying brand message and innovative thinking for both B2B and B2C marketers and technology companies.
► Public Media Camp 2009, 2010 - Standing room only presentations covering user generated content campaign development, social media strategy, and employee social media policy creation.
► 140Conf DC - Presented to 150 in-room attendees, and over 1,100 online live-stream attendees on PBS national social media plans and audience engagement success.
► SXSW 2009 - Lead non-conference discussion amongst public media innovators and technology leaders on building effective partnerships.
► PBS - Lead quarterly social media brown-bag lunches presenting the latest industry changes and ensuring all PBS national staff understand the importance of social media and audience engagement.
Contact Jonathan for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
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- business deals
- reference requests
- getting back in touch
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