Jonathan Coffman

Current

Co-Editor at Personal Branding Magazine
Associate Product Manager, Social Media at Public Broadcasting Service

Past

Owner at Entrepreneur
Web Editor / New-Media Consultant at KOMU TV-8
Interactive News and Community Management Internship at WDAF-TV 4

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Education

University of Missouri-Columbia

Recommended

7 people have recommended Jonathan

Connections

240 connections

Industry

Online Media

Websites

Jonathan Coffman’s Summary

Short Introduction:

I am a social media enthusiast passionate about connecting consumers with the brands they use. Transparency, communications, and online community building are key areas of interest for me.

Longer Introduction:

As a professional working in the social media field I excel in finding new solutions to old problems. With a background in journalism and online media I work to ensure that the people behind the brands are able to effectively connect and share with their audiences and consumers.

In my role as product manager for PBS Engage, a grant funded initiative to "put the public back in public media" I conceptualized and oversaw the development and lifecycle of a suite of social media products for use on PBS.org, national producer web sites as well as local TV station web sites.

Jonathan Coffman’s Specialties:

Social media, online community building, personal and corporate branding and identity, product development, communications, transparency

Jonathan Coffman’s Experience

Co-Editor

Personal Branding Magazine

(Online Media industry)

January 2009 — Present (11 months)

I select and review submitted articles for the #1 publication covering personal branding and marketing on the web.
Associate Product Manager, Social Media

Public Broadcasting Service

(Privately Held; Financial Services industry)

May 2008 — Present (1 year 7 months)

As Product Manager for social media at PBS I research, develop, and launch social-media products which are used across the Public Broadcasting Service and the 350 member stations.

I work on a small team of social-media, product, and content specialists working to engage and connect with a diverse audience at the local and national level.
Owner

Entrepreneur

(Privately Held; Publishing industry)

January 2003 — December 2008 (6 years )

Over the last several years I have started, sold, and spun-off many online and offline business ventures including a perennial plant nursery that shipped thousands of plants across the nation for a year and a half, an online volunteering forum and community, and multiple blogs and community sites.

In addition, I am currently working on Contributr.net a User Generated Content solution for news organizations that simplifies the submission and processing of text, audio, video, images, and more.
Web Editor / New-Media Consultant

KOMU TV-8

(Privately Held; 51-200 employees; Broadcast Media industry)

2005 — May 2008 (3 years )

As web editor I produced and promoted online content on a daily basis including coordinating breaking news, editing original web-only video, and promoting online products both on-air and online.

As a new-media consultant to KOMU I also researched, planned, and implemented new-media and social-media strategies to enhance online community building and viewer awareness of web properties.
Interactive News and Community Management Internship

WDAF-TV 4

(Online Media industry)

May 2007 — August 2007 (4 months)

I was the MyFoxKC.com intern for the summer of 2007. Some of my duties included daily writing and editing of content for the web, as well as market research and later design and implementation of a community "Kansas City Pets" web site.

In addition, I covered live and breaking news online via company blogs, discussion boards, and live-chat areas of the web site.

Jonathan Coffman’s Education

University of Missouri-Columbia

BJ , Convergence Journalism , 2004 — 2008

My degree is a Bachelor of Journalism in Media Convergence with a concentration in Television and online media. I also have a minor in Sociology.

Career related paid positions during school:
- Online Producer, KBIA-FM an NPR affiliate
- Convergence Editor, Columbia Missourian newspaper

Activities and Societies:

I was an active member of both the Radio and Television News Director's Association, and the Society of Professional Journalists.