Jonathan Burns

Current

Director, Site Solutions at Gannett Digital

Past

Product Manager at Gannett
Independent Consultant at Ruby Media, LLC
Executive Producer at Lat34.com

Director of Online Business Development and Advertising at Edweek.org, Editorial Projects in Education
Programming Manager at AOL / RED

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Education

Waynesburg College
Bond University

Recommended

4 people have recommended Jonathan

Connections

337 connections

Industry

Online Media

Websites

My Company

Jonathan Burns’s Summary

Consummate big picture thinker with a proven ability in driving product and programming to success across multiple road maps.

13 years in digital media focused on content, product, audience, business and revenue development.

Proven ability to grow digital brands and destinations exceeding audience and revenue goals.

Expertise includes: Product planning and execution, content planning and development, program management, sales development, partner & relationship management.

Successful record in major media companies, non-profits, joint ventures and start-ups.

Past Roles Include:
- Executive Producer
- Director Online Business Development and Advertising, Edweek.org
- Product manager
- Programming Manager for AOL RED

Jonathan Burns’s Specialties:

Product Development
Content Development
Business Development
Lifestyle Category Expert
Youth Marketing
Action Sports
Editorial

Jonathan Burns’s Experience

Director, Site Solutions

Gannett Digital

(Public Company; GCI; Media Production industry)

September 2009 — Present (7 months)

Leader of Gannett Digital product development team that supplies 100+ local newspaper and broadcast sites with the best of breed solutions from internal agencies, external vendors and surfaces local innovation

Developing relationships as a brand champion both internal and external to Gannett focusing on local newspaper, broadcast, vendor and associations.

Managing a multi disciplined team across implementation of social media, SEO, E-mail marketing and business operation strategies.
Product Manager

Gannett

(Public Company; GCI; Media Production industry)

March 2007 — August 2009 (2 years 6 months)

Launched the Gannett Digital Metromix joint venture with Tribune. Rolling out 28 websites in 11 months.

Drove Gannett’s MomsLikeMe.com team in top DMA's with new process that surfaced efficiencies and increased traffic.
Independent Consultant

Ruby Media, LLC

(Online Media industry)

November 2005 — March 2007 (1 year 5 months)

Independent digital solutions consulting firm for action sports, and lifestyle brands.

Responsible for client acquisition and relationship management.

Created a relationship and signed the leading skateboard and lifestyle footwear provider to become their resource for online brand and content strategy. Including branded content development, social network positioning and fulfillment. This was a one year contract.

Positioned an action sports dot com with marketers extending audience reach.

Produced the action sports digital video and content strategy for a leading energy drink.
Executive Producer

Lat34.com

(Privately Held; Online Media industry)

May 2006 — December 2006 (8 months)

Launched the AOL & Fusion Entertainment action sports web portal Lat34.com in 26 days.

Established brand position in the marketplace. Created relationships with key content providers, athletes, agents and management groups to establish Lat34 as the premier source for online action sports. Including Tony Hawk Incorporated, Wasserman Media Group, X Games, Vans & Fuel TV.

Created and pitched integrated advertising and editorial opportunities for Jeep, Sony Playstation, Pepsi Co, Slim Jim, Boost Mobile (NEXTEL), and Apple.

Developed a programming strategy focusing on the Dew Action Sports Tour broadcast-digital integration and action sports personalities including Shaun White, Danny Way & Gretchen Bleiler to win audience and consumer loyalty in key lifestyle categories.
Director of Online Business Development and Advertising

Edweek.org, Editorial Projects in Education

(Educational Institution; 51-200 employees; Non-Profit Organization Management industry)

November 2005 — May 2006 (7 months)

Tasked with aligning ad sales inventory, systems and policy for the nations leading educational news destination. Daily interaction with sales, marketing, and development teams formed a 360 view of the business. This complete view allowed for a quick integration of new revenue streams.
Programming Manager

AOL / RED

(Public Company; 11-50 employees; Internet industry)

February 2003 — November 2005 (2 years 10 months)

Created and launched original online content for AOL RED the number one inline destination for teens with 5.2 million members. RED’s unique approach increased page views and has created new revenue streams for AOL. Delivered an integrated marketing package capitalizing AOL's massive teen audience and current growing automotive trends. Engaged and created partnerships with traditional content providers and emerging companies in sports and lifestyle markets.

Jonathan Burns’s Education

Waynesburg College

B.A. , English / Media , 1992 — 1995

Activities and Societies:

Broadcast Media, Executive Production Live Events, Digital Media
Bond University

1994 — 1994