Sr Emerging Channels Strategist at Digitas
Greater New York City Area
- Current
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- Sr Emerging Channels Strategist at Digitas
- Sr Emerging Channel Strategist at Publicis Groupe / Digitas / VivaKi
- Past
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- Emerging Channels Strategist at Digitas
- Program Coordinator at Orthodox Union
- New Business at Mindshare
- Media Planning on Unilever at Mindshare
- Education
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- Lander College
- Recommended
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11 people have recommended Jon - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Jon Burg’s Experience
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Sr Emerging Channels Strategist
Digitas
(Public Company; 1001-5000 employees; DTAS; Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
Specializing in next-gen strategic marketing, media, intelligence and communications in the social, gaming and progressive video dynamics, I am tasked with strategically leading both the agency and our clients into the fresh and exciting new "media" dynamics.
Responsibilities include building brand strategies, tactical recommendations, campaign management, as well as authoring and presenting landscape POVs and related documents and presentations. Key leadership responsibilities include integration of best-in-class innovative marketing/media practices into our existing infrastructure, forging key strategic relationships, authoring and presenting new marketing training documents, and maintaining a thought leadership position in the industry via both my personal blog and speaking engagements at industry events.
On a corporate level, I serve as an active adviser to the VivaKi Social Team as well as an "industry perspective" resource to many of our sister agencies and clients. -
Sr Emerging Channel Strategist
Publicis Groupe / Digitas / VivaKi
(Public Company; Marketing and Advertising industry)
2008 — Present (1 year )
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Emerging Channels Strategist
Digitas
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
2006 — 2007 (1 year )
As the Emerging Channels Strategist at Digitas, I lead our strategic positioning and activation in all things new in digital. This typically includes everything Web 2.0 and 3.0 including Emerging Technologies, Emerging Consumer Behaviors, Emerging Social Behaviors and the Emerging Channels themselves such as Social Media, Mobile Media, Gaming (casual, hobbyist and hard core), Digital Rich Media (video and audio) etc.
Founded by Greg Verdino, the Emerging Channels Team operates as part of the Media Team, servicing all Digitas Clients and capabilities; strategically guiding media, planning and marketing initiatives. -
Program Coordinator
Orthodox Union
(Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)
August 2006 — January 2007 (6 months)
Created and coordinated new community outreach initiatives as well as managed all relevant communications and promotions for multi-million dollar international non-profit.
Leveraged local media, PR, social media and distributed media as drivers of both brand and corporate messaging. -
New Business
Mindshare
(Public Company; Marketing and Advertising industry)
2003 — 2003 (less than a year)
Served as Mindshare NY ambassador to other Mindshre properties - representing both the NY office within the North America network, and North America as part of the global network.
Worked on a number of New Business initiatives including:
New Business Pitches across multiple offices both in North America and around the world, planning and execution of the Annual Senior Management Conference and Awards Ceremony, collaborated and authored editorial for the North America Mindshare internal newsletter, built out a Mindshare Showcase of best in class case studies and served as a liaison to select industry and partner press outlets. -
Media Planning on Unilever
Mindshare
(Public Company; Marketing and Advertising industry)
2002 — 2002 (less than a year)
Planning on Unilever, assisted on media planning efforts across the planning process across multiple Unilever properties. In addition to assisting in the planning process I authored and presented a comprehensive study on the Fall '02 Primetime Television Lineup.
Jon Burg’s Education
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Lander College
BA, Marketing Management , Marketing, Media, Bus. Policy, Consumer Behavior, Market Research, Law, History, Talmud, Ethics
- Activities and Societies:
- Graduated Suma Cum Laude; Founder, Lander College Marketing Association; Founder, Lander College Community Service Club; Founding Member and Current Board Member, Lander College Alumni Association, Producer and Director, Lander College Purim Comedy Films and Shorts
Additional Information
Jon Burg’s Websites:
Jon Burg’s Groups:
Rambam Mesivta
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Mobile Marketing Association -
Inbound Marketers - For Marketing Professionals -
Advertising Professional -
Lander College Alumni -
AWA - Advanced Web Analytics (+1000 Web Analytics members) -
eMarketing Association Network -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Advertising Professionals -
Social Media Marketing -
"Online Advertising" | MMORPG & MMO GAMES INDUSTRY -
New Media Innovators -
Tweeple -
The Age of Conversation Authors and Fans -
BD Networking -
Digital Insights -
MarketingProfs -
Junior Achievement -
Brand Innovators, Branding Leadership & Creating Innovation Network -
Blonde2.0 -
Digitas -
Social Network Analysis (www.degreeCentrality.com) -
massmediamobile -
CM Summit NY 2009 - Attendees Only -
Think Conversation!
Jon Burg’s Honors:
Lawrence Association - Outstanding Citizenship Award
Rambam Mesivta - Award for Outstanding Leadership in Social Action
Lander College Marketing Association - Leadership Award
Lander College Marketing Association - Recognition of Outstanding Contribution
Featured on Alltop.com Social Media
Jon Burg’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
