Jon Burg

Current

• Emerging Channels Strategist at Digitas

Past

• Program Coordinator at Orthodox Union
• New Business at Mindshare
• Media Planning on Unilever at Mindshare

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Education

• Lander College

Recommended

7 people have recommended Jon

Connections

436 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Website

Jon Burg’s Experience

• Emerging Channels Strategist

  Digitas

  (Public Company; 1001-5000 employees; DTAS; Marketing and Advertising industry)

  2006 — Present (2 years)

  As the Emerging Channels Strategist at Digitas, I lead our strategic positioning and activation in all things new in digital. This typically includes everything Web 2.0 and 3.0 including Emerging Technologies, Emerging Consumer Behaviors, Emerging Social Behaviors and the Emerging Channels themselves such as Social Media, Mobile Media, Gaming (casual, hobbyist and hard core), Digital Rich Media (video and audio) etc.
  
  Founded by Greg Verdino, the Emerging Channels Team operates as part of the Media Team, servicing all Digitas Clients and capabilities; strategically guiding media, planning and marketing initiatives.

• Program Coordinator

  Orthodox Union

  (Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)

  August 2006 — January 2007 (6 months)

  Created and coordinated new community outreach initiatives as well as managed all relevant communications and promotions for multi-million dollar international non-profit.
  
  Leveraged local media, PR, social media and distributed media as drivers of both brand and corporate messaging.

• New Business

  Mindshare

  (Public Company; Marketing and Advertising industry)

  2003 — 2003 (less than a year)

  Served as Mindshare NY ambassador to other Mindshre properties - representing both the NY office within the North America network, and North America as part of the global network.
  
  Worked on a number of New Business initiatives including:
  New Business Pitches across multiple offices both in North America and around the world, planning and execution of the Annual Senior Management Conference and Awards Ceremony, collaborated and authored editorial for the North America Mindshare internal newsletter, built out a Mindshare Showcase of best in class case studies and served as a liaison to select industry and partner press outlets.

• Media Planning on Unilever

  Mindshare

  (Public Company; Marketing and Advertising industry)

  2002 — 2002 (less than a year)

  Planning on Unilever, assisted on media planning efforts across the planning process across multiple Unilever properties. In addition to assisting in the planning process I authored and presented a comprehensive study on the Fall '02 Primetime Television Lineup.

Jon Burg’s Education

• Lander College

  BA, Marketing Management, Marketing, Media, Bus. Policy, Consumer Behavior, Market Research, Law, History, Talmud, Ethics

  Activities and Societies:

  Graduated Suma Cum Laude; Founder, Lander College Marketing Association; Founder, Lander College Community Service Club; Founding Member and Current Board Member, Lander College Alumni Association, Producer and Director, Lander College Purim Comedy Films and Shorts

Additional Information

Jon Burg’s Websites:

• My Blog
• My Website

Jon Burg’s Groups:

Rambam Mesivta

•    Pro Marketers member
•    Advertising Professional member
•    Lander College Alumni member
•    AWA - Advanced Web Analytics member
•    Advertising professionals member
•    Social Media Marketing member
•    Online Advertising (ADTECH/Techmuch.com) member
•    Business Development Institute (BDI) member
•    Digital Insights member
•    Brand Innovators & Branding Leadership Expert Network member

Jon Burg’s Honors:

Lawrence Association - Outstanding Citizenship Award
Rambam Mesivta - Award for Outstanding Leadership in Social Action
Lander College Marketing Association - Leadership Award
Lander College Marketing Association - Recognition of Outstanding Contribution
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Jon Burg’s Contact Settings

Interested In:

• career opportunities
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• new ventures
• job inquiries
• expertise requests
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• reference requests
• getting back in touch