
Link Architect at ProspectMX
Lancaster, Pennsylvania Area

Link Architect at ProspectMX
Lancaster, Pennsylvania Area
4 more...
I spent 23 months as an Assistant Marketing Manager at Nemacolin Woodlands Resort, a luxury four-season resort located in Farmington, PA. I played a key role in Nemacolin’s improvement online as the manager responsible for all internet-related projects of four websites, including nemacolin.com.
Also, I developed an e-mail marketing schedule and organic search optimization plan to increase site visits, online bookings, retail sales, and call volume. Because of these projects, nemacolin.com exceeded two million unique visits for the first time under my management and doubled online bookings versus the previous year.
In June 2008 I joined the internet marketing team at ProspectMX in Lancaster, PA.
Past internship and employment experiences have provided me the opportunity to moderate Message Boards, develop site content plans, and compose marketing communications for companies in a variety of industries.
Marketing Copywriting, E-mail Marketing, Press Releases, Competitive Analysis, Branding and Identity, Organic SEO, Special Events Promotions, Blogging, Link Building
(Internet industry)
May 2008 — Present (1 year 7 months)
- Responsible for obtaining links from websites across the internet.
- Participated in networks, forums, blogs, and wikis.
- Created link bait and used existing relationships for promotion.
- Utilized link directories to buy and trade links.
- Created articles and press releases.
(Sports industry)
January 2008 — Present (1 year 11 months)
- Produce industry-leading analysis on fantasy baseball.
- Manage a team of bloggers who cover fantasy baseball news.
- Edit content contribution to meet style guidelines.
- Develop content plans to generate site traffic.
- Beat all co-bloggers in team fantasy league.
Fantasy Sports. West Virginia Mountaineers. New Media. Internet Marketing. Sports Marketing. Sports Video Games.
Public Relations Society of America (PRSA), Web Marketing Association
2007 Web Marketing Association WebAwards Judge