
Managing Director, CarbonGraffiti
Brighton, United Kingdom

Managing Director, CarbonGraffiti
Brighton, United Kingdom
I have 7 years experience in the online marketing industry, specifically as an online marketing manager responsible for the creation, execution and management of multiple, concurrent marketing campaigns including (but not limited to) PPC (pay per click), email marketing, online advertising, blogging, SEO website analysis and lead generation.
At my last position with Study Group, I was in charge of the PPC, email and other digital campaigns for 6 brands, in 12 languages and across a customer base of 120 countries.
Other relevant experience comes from working at a well-reputed Email Service Provider, where I significantly increased my knowledge of email marketing which cultivated a passion for email design during a successful part-time freelancing business.
In September 2009 I resigned from my corporate position to focus fulltime on offering freelance digital marketing and design services under the newly-formed limited company CarbonGraffiti. Able to focus on long-term, large-revenue clients and projects allows for a greater application of industry knowledge and innovations not otherwise possible in fulltime employment positions.
See www.carbongraffiti.com for services, previous work, articles and tips, or to contact me for potential projects.
Pay Per Click advertising with Google, Yahoo, and MSN programs, SEO (search engine optimization), email marketing design, programming and execution adhering to best practices, overall web design, email newsletter design, online marketing lead generation programs, adnetworks, banner advertising (design, CPM), ample experience with photoshop, HTML, some Flash and Print design.
(Internet industry)
September 2009 — Present (3 months)
CarbonGraffiti offers freelance digital marketing and design services direct to SMBs, and partners with digital agencies to provide marketing support, production, consultation and campaign management.
Offered services include the following, all backed by more than 7 years of corporate digital marketing experience and a passion for great design:
-- Email marketing and pay-per-click campaign design, implementation and management
-- Website design & coding (Wordpress, Shopify, Magento)
-- Existing channels including Social media and emerging channels such as Mobile design, QR codes, mobile applications
-- Digital marketing strategy & consulting
(Education Management industry)
October 2007 — September 2009 (2 years )
E-Marketing Manager for a large International education provider with operating divisions in the UK, US and Australia as well as Regional offices in 120 countries throughout the world. Responsibilities included the planning and management of multilingual e-marketing campaigns targeting potential students across 120 countries via channels including (but not limited to) pay-per-click (incl. Yandex, Baidu, Yahoo, MSN and Google), email marketing, social media, strategy and planning, analysis and line management.
(Marketing and Advertising industry)
2005 — September 2009 (4 years )
CarbonGraffiti is a web identity used to represent my knowledge of, and continual interest in, all things online marketing-related. It is effectively my sandbox, used to self-promote, discuss online marketing-related topics, and acquire new business opportunities.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 2005 — March 2007 (1 year 5 months)
Pay Per Click advertising with Google, Yahoo, and MSN programs, SEO (search engine optimization), email marketing design, programming and execution adhering to best practices, overall web design, email newsletter design, online marketing lead generation programs, adnetworks, banner advertising (design, CPM), ample experience with photoshop, HTML, some Flash and Print design.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2005 — December 2005 (1 year )
(Marketing and Advertising industry)
2002 — 2003 (1 year )
1997 — 2001
CSS website design, web design and graphics, email marketing template/mailer design, pay-per-click techniques, word-of-mouth marketing
Received BA Hons, Human Environment, Concordia University