Online/Digital Marketing consultant, specialist in email
London, United Kingdom
Online/Digital Marketing consultant, specialist in email
London, United Kingdom
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My professional experience lies primarily within the "digital" domain:
- email marketing
- web analytics
- deliverability
- eCRM/contact strategies
- rules-based/dynamic content/scripting
- creative design/development
- pan-european & global campaign management
- SEO/SEM
- data targeting, analysis and manipulation
- client liaison, education
- consultation services
- interaction within and across multiple levels of organisations, across timezones
- Initmate knowledge of Acxiom Digital's IMPACT(TM) Platform
- Extensive knowledge of Epsilon Interactive's DREAMmail Platform
- Firm grounding in many other ESP platforms
I'm able to adapt to creative, business and technical situations, which facilitates effective communication between teams with differing goals - I am also known for seeing "the bigger picture", and identifying how elements of digital strategy can fit in with an organisation's wider business objectives.
Professional interests include:
- interaction design
- user experience
- wider issues affecting the digital landscape
email marketing, deliverability,web analytics, creative optimisation, branding, digital communications and solutions, consultancy, user experience, ESP integration with CRM & web analytics systems,email marketing in foreign languages - Cyrillic, Arabic, Hebrew, and complex Asian (Multi-byte) character sets (Company expert in this area), pitch work/business development