John Ellis

Current

• Senior Online Marketing Manager / Search Marketing at ResortQuest

Past

• E-Commerce Marketing Manager at Park Seed Company

Education

• Lander University

Recommended

4 people have recommended John

Connections

192 connections

Industry

Leisure, Travel & Tourism

Websites

• JohnWEllis.com
• ResortQuest.com

John Ellis’s Summary

Expert in Online Marketing, including strong experience with the following:

* Developing multi-layer pay-per-click campaigns
* In depth understanding of web analytics and how to make strong marketing decisions based on the customer experience.
* Creating various online marketing campaigns and initiatives.
* Managing online press releases, to strategically build online brand recognition and increase search engine rankings.
* Managing and developing RSS Feeds, Blogs, social networks and various other Web 2.0 channels
* Administering Affiliate Marketing campaigns and managing all affiliate relationships
* Working with E-mail marketing strategist to target precise messages to customers
* Google AdWords Qualified Individual

John Ellis’s Specialties:

* Google AdWords Qualified Individual
* Search Engine Optimization
* Pay Per Click
* Affiliate Marketing
* Web Analytics

John Ellis’s Experience

• Senior Online Marketing Manager / Search Marketing

  ResortQuest

  (Public Company; 1001-5000 employees; GET; Hospitality industry)

  May 2006 — Present (2 years 7 months)

  * Manage all Pay-per-Click campaigns for ResortQuest.com, including maintaining and monitoring over 50,000 keywords using Google AdWords and Yahoo’s Sponsored Search.
  
  * Continuously monitored conversion, clicks, and cost on all PPC keywords by reviewing detailed analytics.
  
  * Evaluate ad copy performance and conversion. Make constant adjustments as necessary.
  
  * Configure corporate guidelines and policies on improving natural search rankings.
  
  * Conduct training on link building, content development and other search engine optimization strategies.
  
  * Recommend and mandate website adjustments based on usability, statistics, visitor path analysis, and conversion analysis, using web analytics tools such as Omniture Site Catalyst, and Google analytics.
  
  * Social Media Optimization Management with YouTube, Flickr, Twitter, Ning, and various other online tools.

Additional Information

John Ellis’s Websites:

• JohnWEllis.com
• ResortQuest.com

John Ellis’s Honors:

Google AdWords Qualified Individual