Managing Partner, The Whetstone Edge, LLC
San Francisco Bay Area
Managing Partner, The Whetstone Edge, LLC
San Francisco Bay Area
John I. Todor, Ph.D., uniquely combines two perspectives for developing win-win relationships between companies and their customers. During his tenure as a professor and research scientist at the University of Michigan he investigated how people learn and make decisions. As a business owner, executive and consultant he has faced the realities of turning a profit. Addicted Customers is the outgrowth of over fifteen years of integrating the two perspectives into a methodology that delivers the experiences customers value along with sustainable profits and growth for the companies.
He owned and managed a marketing firm with clients that included General Motors, Ford Motor Company and Domino’s Pizza, held executive positions with technology companies, and worked as a CRM analyst. As the Managing Partner of The Whetstone Edge, LLC (www.TheWhetstoneEdge.com), he helps companies implement business strategies that strengthen customer relationships and profitability. Clients range from small entrepreneurial ventures to multi-nationals like Hewlett-Packard.
The Whetstone Edge, LLC is a customer-centric consulting firm that helps clients build customer equity by delivering compelling customer experiences. Our methodologies are bases on the psychological principles get customers emotionally engaged and business strategies to put these principles into action. John Todor has authored two books on customer psycho-economics as well as numerous articles. His speaks, consults and conducts workshops worldwide.www.TheWhetstoneEdge.com.