John Lane

Current

• SVP Consumer Marketing and Product Development at MyPoints.com

Past

• Principal at CMO On Demand, Marketing Consultancy
• SVP Marketing at Healthline Networks
• SVP, Marketing at Revolution Health Group

• SVP, Online Marketing at America Online
• Various Marketing Positions at Charles Schwab
• Director WW Digital IMC at IBM
• Director at Highway One
• Beer and Sports Guy at Wunderman
• Media Planner Extraordinare at SSC&B Lintas

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6 more...

Education

• Ohio Wesleyan University

Recommended

33 people have recommended John

Connections

500+ connections

Industry

Online Media

John Lane’s Summary

A dynamic, forward-thinking, and creative marketing professional with a demonstrable record of success at major industry leaders such as Charles Schwab, IBM and AOL.

20+ years of marketing experience has helped me develop the skills necessary to create a vision for my company, promote it to stakeholders, and successfully execute it across all consumer touch points. I am able to blend strategic marketing and communication skills with hands-on execution of direct-to-consumer marketing tactics. My core competencies include significant functional marketing skills with a focus in online/interactive, results-oriented business approach, strong team leadership, and direct P&L responsibility.

John Lane’s Specialties:

Drive marketing and business goals using all available marketing strategies and tactics including:

* Online advertising and media planning
* Economic optimization and LTV enhancement strategies
* CRM infrastructure and management
* Paid and natural search, affiliate programs
* Lead generation and sampling
* Web site development; strategy, development, data analysis and improvement
* Direct Engagement - viral, buzz, peer-to-peer
* And much more...

John Lane’s Experience

• SVP Consumer Marketing and Product Development

  MyPoints.com

  (Public Company; MYPT; Internet industry)

  November 2008 — Present (1 year 2 months)

  I just started this week. Look for some details shortly. Call or email if you want to catch up, do some business, or both.

• Principal

  CMO On Demand, Marketing Consultancy

  (Marketing and Advertising industry)

  August 2008 — November 2008 (4 months)

  Delivered business and marketing consulting projects for several clients including Classmates.com, Vitals.com, VHI Health, MediaMath, and others.

• SVP Marketing

  Healthline Networks

  (Privately Held; 11-50 employees; Internet industry)

  June 2007 — August 2008 (1 year 3 months)

• SVP, Marketing

  Revolution Health Group

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  September 2006 — May 2007 (9 months)

  ** About Revolution Health Group **
  Revolution Health Group is creating a health company where patients are put at the center of the health system, with more choices, more convenience, and more control over their health care. The Revolution Health board of directors is chaired by AOL Co-Founder Steve Case.
  ** About this position **
  I manage a small team of dedicated individuals with a focus primarily focused on driving new memberships to RHG and new visitors to revolutionhealth.com. I also have responsibility for online advertising activity, with an objective of creating more demand for our various online services.
  
  We are always interested in new opportunities to drive our business goals. So, feel free to network on a business or personal level.
  
  John

• SVP, Online Marketing

  America Online

  (Public Company; 10,001 or more employees; TWX; Online Media industry)

  August 2003 — August 2006 (3 years 1 month)

  I manage a team of 40+ individuals of many talents and skills. We are primarily focused on driving new subscriptions to AOL, new visitors to AOL.com and upselling "premium services" to our member base. I also have responsibility for online advertising activity, with an objective of creating more demand for our various online services.
  
  My team has a multi million dollar budget and works extensively in nearly every conceivable form of online marketing. We also have a great many partners, including Atmosphere/BBDO, OMD, Poindexter, DoubleClick, Perfomics and many, many individual web media properties.
  
  We are always interested in new opportunities to drive our business goals. So, feel free to network on a business or personal level.
  
  -- John

• Various Marketing Positions

  Charles Schwab

  (Public Company; 5001-10,000 employees; Online Media industry)

  1996 — 2003 (7 years )

• Director WW Digital IMC

  IBM

  (Public Company; 10,001 or more employees; IBM; Computer Software industry)

  October 1999 — November 2000 (1 year 2 months)

• Director

  Highway One

  (Online Media industry)

  1994 — 1996 (2 years )

• Beer and Sports Guy

  Wunderman

  (Public Company; 51-200 employees; WPPGY; Marketing and Advertising industry)

  1992 — 1994 (2 years )

• Media Planner Extraordinare

  SSC&B Lintas

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1985 — 1987 (2 years )

John Lane’s Education

• Ohio Wesleyan University

  BA , History , 1980 — 1984

  Activities and Societies:

  Phi Delta Theta. First Recipient of "Express Alumni Status" Program.