
Partner at Circ.us
Greater New York City Area

Partner at Circ.us
Greater New York City Area
John Swords is a social media consultant and entrepreneur in the New York City area.
Swords was most recently Director of Business Development and an Executive Producer at Electric Sheep Company, an Emmy award-winning virtual worlds developer with media and entertainment clients including MTV, CBS, Showtime, NBC/Universal, Time Warner/AOL, Sony/BMG, HBO, MLB, and NBA.
John represented the company’s technology and services to clients, partners, press and the broader social technology industry. As a Producer, Swords managed virtual world campaigns for clients such as Samsung, NBC/Universal, The Sundance Channel, and Edelman.
John is a founding contributor to the Metaverse Roadmap Project and is a frequent speaker at social media and virtual world conferences. As an independent media producer, he has produced hundreds of hours of recorded sessions on social software as well as award winning machinima.
(Marketing and Advertising industry)
May 2009 — Present (7 months)
(Online Media industry)
January 2006 — Present (3 years 11 months)
Social media consulting and production, specializing in virtual worlds and viral marketing.
(Privately Held; Internet industry)
November 2006 — March 2009 (2 years 5 months)
Electric Sheep Company is an Emmy award-winning social technology production and software company with a focus on virtual worlds for retail brands and media properties.
- Represented Electric Sheep technology and services to clients, partners, press and broader social technology industry
- Forged relationships and negotiated contracts with industry partners to support Electric Sheep’s production and software business units
- Supported sales team with technical and business expertise to pitch and win production deals
- Developed creative strategy and consulted on enterprise virtual world projects for clients in the pharmaceutical industry
- Produced virtual world projects for clients such as Samsung, NBC, Universal Pictures, The Sundance Channel, and Edelman
(Internet industry)
January 2000 — October 2005 (5 years 10 months)
OnPoint provided web development services to major companies and government organizations in the mid-Atlantic region, specializing in online learning, commerce, content management and non-profit collaboration tools.
- Conceptualized web solutions and software licensing products that ensured growth through the dot com bust
- Differentiated the business in the market through early adoption and mastery of emerging technologies
- Led sales and business development team in prospecting, pitching and winning deals as well as brokering strategic relationships
- Managed administrative areas of business including investor relations, human resources, and financial reporting and profitability
John was Executive Producer for The Grid Review which won Best Series at the 2007 Machinima Awards Festival.