Product Manager - CCH -john.springfield@wolterskluwer.com
Phoenix, Arizona Area
- Current
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- Product Manager at CCH, a Wolters Kluwer business
- Past
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- Business Development Manager - Seasoned Product Management Professional and Pragmatic Evangelist at Pragmatic Marketing
- Business Development Manager at PatchLink
- Product Marketing Manager at PatchLink
4 more...
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18 people have recommended John - Connections
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- Industry
- Computer Software
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John Springfield’s Summary
Do you know any companies that struggle with the following?
• Dramatic decrease in Sales
• Buyer and market perceptions are a mystery
• Out of step with the way customers buy
• Sales and Marketing efforts are increasingly less effective
• Lack of competitive differentiation
So what’s the answer?
Buyer alignment, sales cycle diagnosis, market research, win/loss analysis, competitive positioning, pre-launch product validation, brand awareness, prospect perception and awareness, marketing and sales messaging, differentiation, sales improvement.
