John Adams

Sales Director, Southeast and Mid Atlantic at USA TODAY

Location
Greater Atlanta Area
Industry
Marketing and Advertising
Previous
  1. USAToday.com/Gannett Digital,
  2. Tribune365,
  3. JumpTV
Education
  1. Florida State University - College of Business
Recommendations11 people have recommended John
Websites
500+connections

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Background

Summary

Over 10 years as a digital and cross media Advertising evangelist with excellent communication, negotiation and closing skills. Specializing in Newspaper, Mobile, Online Display, Long and Short-form Online Video, Sports Endemic, and Multicultural Hispanic ad sales. Currently managing an office with billings over $10 million.

Excellent grasp of new and emerging online advertising opportunities, including extensive experience in online video, long form video and live streaming sponsorship and media sales.

Effectively demonstrated and sold the benefits of my products from the buyer level up to the C-Level Marketing executives with the top agencies and advertisers in the Southeast.

Specialties:Digital Display, Online Video (Short and Long Form), Live Video Streaming Sponsorship Sales, Newspaper, Cross Media Sponsorships. Presentation Skills, Negotiation, IAB Display, Ad Serving

Experience

Sales Director, Southeast and Mid Atlantic

USA TODAY
– Present (1 year 1 month)Greater Atlanta Area

Digital Account Director

USAToday.com/Gannett Digital
(1 year 6 months)Greater Atlanta Area

Responsible for generating revenue for USATODAY.com, Gannett Broadcast and Newspaper websites across desktop, mobile and tablet. Drive revenue growth through relationships at client and agency level in the Southeast.

National Account Director - Southeast

Tribune365
(3 years 4 months)

Responsible for representing print and online media solutions for national advertisers, through Tribune's network of 8 newspapers, broadcast stations and online properties out of the Southeast. Manage regional office and employees for some of Tribune's largest clients including AT&T, Citibank, Porsche, Verizon Wireless, SunTrust and more.

Work effectively internally and externally to sell the full breadth of Tribune's media properties, including integrated broadcast sponsorships and Direct Mail. Responsible for total billings exceeding $15 million.

Represent the most powerful portfolio of news products including: LA Times, Chicago Tribune, Orlando Sentinel, Sun-Sentinel, Baltimore Sun, Hartford Courant, Allentown Morning Call, and Newport News Daily Press.

National Director of Sales

JumpTV
(2 years 2 months)

Developed a scalable ad sales model from the ground up for XOS Technologies athletic department websites, to create a true digital national advertising platform within the collegiate and professional sports world. Took the online revenue from $0 to over $1MM within a year through aggressive sales efforts within a very crowded digital marketplace. Was the top billing sales rep for the company for my entire 2 year tenure, generating 70% of total revenue for the department, on a team of 6.

Represented 115 NCAA official athletic sites and multi-cultural video content through JumpTV's network of sites. Strong skill set in online video and display advertising sales.

Special Sections Manager

Orlando Sentinel Communications
(7 months)

Responsible for coordinating the sales efforts of Special Sections and Vendor Tabs produced by the Orlando Sentinel.

Sales Consultant

Tribune Interactive
(6 years)

Skills

  • Negotiation
  • Newspaper
  • Ad Serving
  • Online Advertising
  • Short Form Video...
  • Long Form Video...
  • Digital Media
  • Sponsorship Sales
  • Sales
  • Video Advertising
  • Long-form
  • Short Films
  • Advertising
  • Integrated Marketing
  • Social Media Marketing
  • Social Media
  • Advertising Sales
  • Newspapers
  • Lead Generation
  • Strategy
  • Marketing
  • New Media
  • Mobile Devices
  • Multimedia
  • Strategic Partnerships
  • Digital Marketing
  • Online Marketing
  • SEM
  • Mobile Advertising
  • Media Planning
  • Direct Mail
  • Public Relations
  • Broadcast
  • Mobile Marketing
  • Interactive Marketing
  • Email Marketing
  • Digital Strategy
  • Sponsorship
  • Media Buying
  • Marketing Management
  • Interactive Advertising
  • PPC
  • Ad Networks
  • Display Advertising
  • DoubleClick
  • Rich Media
  • Web Analytics
  • Direct Marketing
  • comScore
  • SEO
  • See 35+  See less

Education

Niceville High School

Additional Info

  1. Interests

    • Online Advertising Sales,
    • Sports Marketing,
    • Fishing,
    • Football
  2. Personal Details

  3. Advice for Contacting John

Honors & Awards

Values Award Winner - Orlando Sentinel Communications - 2006
Advertising Employee of the Month - Orlando Sentinel Communications - May 2004

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